Jinjiang Wine Industry speeds up the sprint sauce wine track

Soy sauce wine has turned to the midfield of brand competition.

Quality takes root, brand development focuses on the future

If 2017-2021 is the revival period of Chinese liquor and the outbreak of sauce wine, then 2022 will be the starting point of the new cycle of Chinese liquor, and also the starting line for the objectification, rationalization and C-end of the development of sauce wine

Wang Hongbin, chairman of Jinjiang Wine Industry, believes that 2021-2023 is a critical year for the development of sauce wine

For a long time, Jinjiang Wine Industry adheres to the cultural heritage of "good sauce, golden sauce", abides by the management method of "honesty and trustworthiness, reputation first", practices the principle of quality first, and provides consumers with high cost performance.

A century of precipitation, wine tourism integration, breakthrough new road

The industry predicts that in the next five years, the production capacity of sauce wine will exceed 800,000 kiloliters, the sales revenue of sauce wine will exceed 300 billion yuan, and the profit of the sauce wine industry and market profit (including circulation) will exceed 150 billion yuan

In 2015, Jinjiang Wine Industry invested in the establishment of the first ecological winery in Maotai Town, embarking on the road of ecological development of "baijiu + tourism".

Taking advantage of the trend to create a stronger and better brand

Jinjiang Liquor Industry achieved a historic breakthrough in overall sales in 2021.

In terms of production and energy storage, the expansion and increment of sauce wine is the basis for making a big brand, and the "tonnage" of sauce wine enterprises determines the status

Song Shuyu, chairman of the China Alcoholic Drinks Association, said that it is necessary to insist on brand building and construction, and carry out refined brand operation according to the advantages and characteristics of Jinjiang Wine Industry, but product quality is still the core support point

The 2nd China Soy Sauce (Golden Sauce) Cellar Festival conveys "the love of brewers", cultivates the golden sauce brand with continuous IP value, enhances the brand value and potential influence of the golden sauce, and highlights the "good sauce in Guizhou".

Strictly check and support the promotion of brand value

In terms of the future development strategy of Jinjiang Wine Industry, Wang Hongbin emphasized that quality should be used as the source of enterprise development, and good wine should be brewed with heart in the first place

　　Jinjiang Wine Industry adheres to the development core of "brand building + market building".

　　Wang Hongbin proposed that on the basis of maintaining the existing business and resources, using its own advantages, actively explore new markets with great development potential, expand the brand share, so that the company's brand products can achieve a wide range of brand layout, go hand in hand, and steadily improve, Realize new profit growth point

　　At the same time, it implements the supervision and management model of “according to local conditions, one business and one policy” for dealers, and combines the characteristics of dealers to match targeted and point-to-point customized services, create a tailor-made operation model for dealers, implement hierarchical management, and adopt Resource sharing, lead dealers to become bigger and stronger, and achieve a win-win situation

　　Jinjiang Wine Industry firmly grasps the cornerstone of quality and creates a new situation of wine and tourism integration.

(Ye Ge watches wine)

　　"China Food News" (May 26, 2022 08 edition)

　　(Editor in charge: Wang Jiayi)