Johnson & Johnson China launches a brand new employer brand

The core concept of Johnson & Johnson's brand new employer brand is "healthy future, coming from you" It aims to further attract, recruit and develop outstanding talents through three major elements of "leading the innovation frontier", "stimulating infinite potential" and "jointly creating a healthy future", so as to make contributions to the development of human health The launch ceremony of Johnson & Johnson brand new employer brand in China started with a unique TV "talent show" Wang Jinhe, general manager of Johnson & Johnson Medical cardiovascular and professional solutions business unit, Zheng Yan, head of talent recruitment of Johnson & Johnson China, Fang Fang, senior director of Johnson & Johnson medical orthopedic business unit, served as "talent show mentor" respectively From the perspective of business, this paper expounds the employer brand elements of Johnson & Johnson in three dimensions of innovation, talent and influence At the scene, Johnson & Johnson employees from different departments actively participated in the contest of interesting knowledge of Johnson & Johnson's employer brand, "tutor" commented one by one, decrypted the story behind the brand of Johnson & Johnson's employer, and the lively and fierce contest and answer scene made the scene atmosphere warm and won applause Kong Wenzhuo, head of human resources for Johnson & Johnson China, said: "employees are a valuable asset for Johnson & Johnson J & J attaches great importance to talent development and training, cares for the physical and mental health of employees in an all-round way, and fully supports them to realize their career development and personal aspirations on the J & J platform The brand new employer brand of Johnson & Johnson will help the company to attract and recruit excellent talents in China, inject new energy into the training of localized talents and sustainable innovation development of Johnson & Johnson, so as to better realize the grand goal of supporting the construction of China's medical innovation ecosystem and jointly building a healthy China " Kong Wenzhuo shared his career experience and development path in Johnson & Johnson with the audience, and interpreted the brand-new employer brand of Johnson & Johnson with vivid personal cases Looking around the world, talent competition is becoming increasingly fierce In recent years, Johnson & Johnson, known for caring, cultivating and developing talents, has made remarkable achievements in innovation leading, talent strategy and influence, and won many employer brand and human resource awards Recently, Johnson & Johnson was awarded "AON Hewitt 2019 China's best employer", and among the 25 Best Employer winners, it has become one of the 13 enterprises awarded "employer star" In addition, Johnson & Johnson has been rated as the most admired company in the world by Fortune magazine for 17 consecutive years, and ranked in the "world's best company list" of leading professional social networking sites In China, Johnson & Johnson has won the "2019 favorite employer of Chinese college students" award from 51job, and "2019 best employer of the year" award from Zhilian recruitment-- A series of awards, such as the school recruitment case award, the "university students' favorite employer Award" of dajie.com, the top three medical industry "the most attractive employer in 2019" awarded by universum, the "Pharmaceutical Innovation Award" and the "pharmaceutical enterprise culture diversity Award" Leading the frontier of innovation as China's economy moves from high-speed growth to high-quality development, innovation is increasingly becoming an important engine of economic development As the world's leading medical and health enterprise, Johnson & Johnson actively plays the role of industry leader, practices innovation driven development, while introducing advanced products and medical and health solutions, actively supports localized innovation, creates an open innovation ecosystem, trains innovative talents, and pushes innovation achievements from China to the world In October this year, Johnson & Johnson launched China's innovation engine, announced a package of innovation plans and initiatives in the fields of medical equipment, pharmaceuticals and consumer goods, and added impetus to innovation driven development in the new situation By promoting innovative technology, Johnson & Johnson continues to strengthen its high-end manufacturing capacity in China, build an "end-to-end" advanced global supply chain system, and contribute to China's accelerated development of advanced manufacturing industry In 2019, Johnson & Johnson Medical set up a new factory of aixikang on the basis of Suzhou Industrial Park, and Yang Sen, a pharmaceutical subsidiary of Johnson & Johnson, built a large-scale innovative supply chain production base in Xi'an With advanced production and manufacturing technology and quality management system, it constantly strengthened its high-end manufacturing capacity in China and helped the transformation and upgrading of the value chain of the medical and health industry In June, jlabs, the world's largest and Asia Pacific's first innovation incubator, settled in Zhangjiang, Shanghai With advanced laboratories and professional equipment, a wide range of innovation ecological networks and the guidance of top scientists, it supported life science start-ups to accelerate innovation research and development and better respond to the needs of Chinese patients and consumers In the past 22 months, 22 new products and indications of Johnson & Johnson's Chinese Medicine subsidiary Xi'an Janssen have been listed or approved in China, covering the fields of psychiatry, hematology, solid tumor, immunology, infectious diseases, diabetes and pulmonary hypertension The innovation and development of enterprises are inseparable from talent strategy and employer brand building For this reason, "leading the innovation frontier" has become the first element of Johnson & Johnson's brand-new employer brand, and diversified business focusing on innovation has also become an important basis for Johnson & Johnson to attract talents As an enterprise with 133 years of development history, Johnson & Johnson still keeps the original intention of the start-up company, actively provides development opportunities for the majority of outstanding talents, stands at the forefront of China's medical and health science and technology, contacts the cutting-edge science and intelligent technology, serves human health and well-being, and at the same time realizes the talents' own career ideals and aspirations It can be said that innovation is the energy source and inexhaustible power for the sustainable development of Johnson & Johnson's business and company To stimulate the infinite potential and achieve the great cause of innovation is inseparable from talent training and team building Johnson & Johnson's talent strategy is based on corporate beliefs Last year, on the occasion of the 75th anniversary of the birth of Johnson & Johnson's creed, Johnson & Johnson added the content of "diversity and inclusiveness" in the corporate creed, and the diversified staff team constituted the source power of innovation, and promoted the cross department communication and integration of the team through the staff resource group, etc Johnson & Johnson provides employees with a strong platform and resources for professional ability development In talent recruitment, Johnson & Johnson takes the lead in digital application and innovation, using artificial intelligence technology such as TEXTIO to improve talent recruitment efficiency and enrich diverse and inclusive teams In terms of talent development, Johnson & Johnson provides job rotation and development opportunities across businesses, departments and regions, creates customized training content, and helps employees continuously improve business insight and leadership In the past year, more than 3000 employees of Johnson & Johnson China have participated in leadership training programs organized by the company In terms of diversity and inclusiveness, Johnson & Johnson has created a work environment of diversity and inclusiveness, advocated gender equality, launched projects including the "wistem2d women's support program" and other projects to support the improvement of women's leadership Of the 14 employees at the beginning of the company, 8 were women Women make up about half of Johnson & Johnson's global and Chinese workforce Johnson & Johnson is also committed to protecting the physical and mental health, family and financial health of its employees It has launched the "golden pig plan" to meet the financial and pension needs of the new generation of employees, to create an open and collaborative office environment and health facilities, to promote global paid parental leave, to provide energy management courses, psychological counseling assistance and a number of intelligent apps, healthy & me Gamma Care for the physical and mental health of employees and work life balance Create a healthy future together under the guidance of the creed, Johnson & Johnson integrates care, science and wisdom, bringing profound changes to the development of human health This year, Johnson & Johnson released the 2018 health and sustainable development report, which comprehensively introduced the positive progress made by Johnson & Johnson in four areas, namely, improving human health, its own employees, responsible business behavior and environmental health, and the efforts made to implement the "UN sustainable development goals" in support of the "2020 human health goals" At the beginning of this year, Johnson & Johnson brought the "global women scientists special scholarship" project into China It plans to actively promote the development of women leaders in scientific research by rewarding and funding women leaders in science, technology, engineering, mathematics, manufacturing and design As a responsible corporate citizen, Johnson & Johnson has repeatedly given back to the society through practical actions In China, Johnson & Johnson has set up a professional education college to support the vocational training and education of medical personnel Johnson & Johnson has supported and organized a variety of public welfare projects and activities to encourage employees to actively participate in voluntary service For example, to support the smile action focusing on the repair of children's cleft lip and palate, China's giant panda protection and terracotta warriors cultural relics protection, and to establish a 3D printing professional volunteer workshop to help Johnson & Johnson's community and the world move towards a healthier future In the future, Johnson & Johnson is looking forward to further attracting and bringing together innovative talents through the launch of a new employer brand, working hand in hand to make continuous innovation and breakthroughs for a healthy China and a healthy future, to create a far-reaching impact, and to realize "a healthy future, for you" Source: China's sprouting