Latest U.S. Functional Ingredients Market: CBD, Melatonin, MCT...

market research firm
SPINS
recently
announced total sales of functional components
for
the
52
weeks to


2019
,
weeks in the United States (mainstream retail), innovation channels (natural, professional channel sales), revealing market trends and popular varieties of functional components in the United States in
2019
the mainstream and innovation channels, we found that the fastest-growing functional components have a lot in common.
Kimberly Kawa
, a health products specialist at
SPINS
, said the
"
protein, collagen, bone raspberry, magnesium,
MCT
,
CBD
and other ingredients showed a clear upward trend, allowing us to gain insight into current consumer health concerns.
”01 CBD
: Still growing at a high rate Kawa
said:
CBD
and cannabis derivatives have been the annual highlights of the supplement industry and have great potential in a number of areas, including therapeutic topical drugs, pet health products and functional beverages.
”Combining sales from mainstream and innovative channels,
CBD
achieved triple-digit growth during the
52
-week tracking period, from
an initial value of
4430

October
, 2018

million rose to $
115.
billion inOctober

, 2019, an increase of
161.4
%.the highest sales of alcohol-free antidoctures among consumer-purchased product categories, up
127.
7
percent to $
59.2 million. This was closely followed by softgels and capsule products, with us dollar sales of $
15.
million and $
.
million, respectively. Total sales

multi-ingredient formulations highlighting
CBD content were $
31.
million, while single-component
CBD
supplements reached $
64.
6 million.So
the
boom in the CBD last? It remains to
there
clear regulations for CBD regulations. The Natural Products Association survey
ed
1,000

members in october , 2019 on whether they would use
CBD
or without
FDA
regulations or consumer protection standards In the case of
CBD
products recommended to friends and family, the results of
44
% of people said

is unlikely to
"
, it can be seen that consumers still have a lot of doubts about the safety of
CBD
products.02melatonin: the fastest growing sleep-promoting ingredientInsomnia has become a health problem for most people, including middle-aged and older adults, after
SPINS
predicted a significant increase in
2019
sleep-supported products, which proved accurate.Kawa
said:
"
sleep-focused formulations are on the rise, the main beneficiaries include
5-HTP
,
L-
theanine and
GABA
, of which melanin was the main growth driver in
2019
, achieving the highest sales growth, higher than the rest of the ingredients.
"
has jumped from 10th place to second place, up
285.
4 billion from $
285.4 billion in
to $

36
7.78 billion in

,
2019
As the number of sleep supplements increases, melatonin is expected to appear in more novel forms, including liquid sprays, beverages, lotions, and even permeable patches.03
MCT for a long time fat was considered bad, and now fat (or at least some fats) is carrying a healthy halo,
MCT
is one of them. McT
is a fat extracted from tropical palms and coconuts and is popular with athletes and dieters. Studies have shown that
MCT
enhances immunity, enhances endurance and quickly activates the oxidation of body-stored fats, and there is more evidence that it is also beneficial for cognitive support, nutrient absorption, and is a very healthy functional fat. SPINS
showed

"

growth of
"
over the past
52
week
s
, ranking seventh in cross-channel sales growth, jumping
9 5.8
% to $
41.8
million, and ranked fifth in innovation channels, up
22.4%
to $
15.
3 million. Kawa
that
MCT
has received increasing attention because of its wide appeal among sports enthusiasts and its inclusion in the recently popular ketogenic diet. 04 Plant Protein plant-based protein from a variety of sources is now in the top
10
of
SPINS
cross-channel growth, with
7.1
percent growth in the past
52
weeks, ranking
9
with full-year sales of $
229
million. Given that both "plant-based" and "protein" are popular, it's no wonder that consumer interest in plant-sourced foods is growing. Combining the two increases the attractiveness of the product, provides a more innovative and healthy diet, and promotes product innovation with great market potential. 05 magnesium According to
SPINS
, magnesium replaced turmeric and entered the 10th place in cross-channel sales growth in functional components, achieving double-digit growth of
11.0
% and sales from
1.361

$151.
billion and the fourth-highest growth among
SPINS
's innovation channels, up
9.8
percent to $
40.
million. However, turmeric also increased by
1.8
percent, from

140.8 billion to
143
million. Magnesium growth is driven by a number of factors: it is the fourth largest mineral in the body, is a cofactor of bio-chemical reactions, plays a role in protein synthesis, nerve function, blood glucose control, blood pressure regulation, energy and other aspects, and promotes the synthesis of
DNA
,
RNA
and antioxidant glutathione. 06 Probiotics Although probiotics remain at the top of
SPINS
's list of digestive health components, it has fallen
3.7
percent in the past
52
weeks, from $
924
billion to $
8
9.2 billion. Kawa
points out that the decline in

may have been the result of concerns from other microbiomes and intestinal support supplements, including digestive enzymes, dietary fibers such as flaxseeds, and even ginger, magnesium and activated carbon, which may have taken away probiotics.
” 07 fish oil the main component of
omega-3
fish oil cross-channel decline in the fourth, last year's sales fell from
35
billion to
331
million, a decline of
5.5 percent
. Although krill oil (another source of
omega-3
) does not appear on the list of the top 10 declining ingredients, sales growth is still as slow as it was in

2018. This may be because consumers are turning to
omega-3
supplements from other plant sources, an area in which black grass seeds continue to grow significantly in mainstream channels, achieving triple-digit growth across channels to
136.7
%.
Jessica Hochman
, content strategist at SPINS
, points out that with the further development of plant-based supplements, consumers may become more interested in algae-based fatty acid supplements in the future.
” 08Green teaGreen tea has many uses and contains acetone and flavonoid antioxidants that improve all health problems, from the heart's brain to weight. , however, green tea supplements did not show sales growth in
2019
, and for the first time, the category entered the top 10 cross-channel decliners of
SPINS
, down
24.6
percent, with annual sales falling from $
27.
2 million to $
17.
7 million.
Kawa
noted that the decline was due to the fact that the main selling point of green tea supplements was weight loss, while overall sales of weight loss-based supplements declined slightly across all channels.
” But green tea is still among the top 10 most popular supplements in the
CRN
's latest annual survey, with
19
percent of respondents saying they have used it. 09 Focus: Bone raspberries and medicinal mushrooms not every functional ingredient achieves the desired increase, but that doesn't necessarily mean there's no potential, such as bone raspberries and medicinal mushrooms. Hochman
sees great market potential for these two ingredients,
"
as more consumers look to use herbal and plant ingredients to support immune health, bone raspberries will continue to grow, especially in the mainstream retail market.
advantage
"s bone-chilling raspberries is that they can be used in a variety of products, they are delicious for both adults and children, and they have a wide range of available formulations. And medicinal mushrooms, has been continuing to grow, especially innovation channels, with the deepening of research, it is entering the field of public health.