Li Chuan: the promoter of Europe, Mongolia and China

"The next decade is a new journey" Li Chuan has made great achievements in self transcendence He is a legend Up to now, Li Chuan continues to move forward in the territory of Europe, Mongolia and China He moves forward with an enterprising attitude and develops with his first heart Before Europe and Mongolia, Li Chuan had been deeply involved in the new technology industry for many years He had a deep origin with the medical industry and made remarkable achievements At the right time, the headquarters of Europe Mongolia strongly invited Li Chuan to join in Li Chuan decided to accept the invitation because he valued the development and challenges in the field of health For Li Chuan, this is a challenge, but also a kind of self transcendence In 2009, Li Chuan just took over With keen market insight, he redeployed product structure, internal operation system, organizational structure and staffing from corporate governance to marketing strategy Advance in exploration and grow in honing In just three years, Europe, Mongolia and China have increased their turnover by four times; in 2012, Li Chuan became president of Asia Pacific Group In six years, the sales volume has maintained an annual growth rate of nearly 30%, and the performance of Asia Pacific Group accounts for 50% of the global market share At the same time, Li Chuan has established a set of modern management and marketing system for the company In terms of service experience, he advocates consulting marketing Sales goes deep into customers from the technical level, chatting with customers about products, technologies and applications The powerful team behind the sales provides in-depth services such as technical services, academic research, diagnosis and treatment of difficult cases, seizes the market through differentiated services, improves the value of services and service depth, and brings added value to customers A new business model has been developed With the clinician's more in-depth understanding of the significance of the project, the billing volume is gradually increasing, and the sales volume of products is also increasing It has been more than ten years since the company was established Now, Europe, Mongolia and China have realized the development layout of the whole industrial chain of "R & D, production, sales and service" The three dimensions of the ten-year journey, the success of Europe, Mongolia and China, contain Li Chuan's forward-looking vision, keen business insight, and the heart of continuous change Why has Europe, Mongolia and China gone through a decade and are still thriving? What is constantly leading the company in the right direction, so that it can hit the water in the turbulent market, and the waves contain the boats? A ten-year strategic map tells the answer Take the initiative to seize the market, build a strong R & D team and technical platform, strengthen the whole industrial chain integrating R & D, production, sales and service, and constantly expand the market and product application fields relying on technical advantages "When I first came in 2009, I drew a three-dimensional map for the employees at that time to show a strategic layout of our decade At that time, many people didn't quite understand, but in the past two years, I saw some colleagues begin to take this picture to tell others about the development of our company " Li Chuan told us that most of the strategic goals in this picture have been achieved now "The first dimension is to innovate and enrich products and technologies." From the perspective of the foundation of science and technology companies, products and technology are the core competitiveness of enterprises It is the essential work of science and technology companies to constantly enrich product matrix, polish product quality, and adapt to the changes brought about by new technology and new era with innovative mentality and vision, or to fill the unmet needs of users At present, Europe Mongolia China has formed a product matrix with core products from AI / ID / Al to instrument, labservice and molecular diagnostics, and equipped with its own R & D technology team, which provides a predictable talent support for the continuous iteration and enrichment of products "Product technology alone is not enough In the application field, it also needs constant innovation." From the perspective of business chain, as a company of in vitro diagnosis, laboratory is its core customer But the laboratory itself does not consume the product, they also have their own downstream customers Li Chuan firmly believes that in this ecological chain of Commerce, upstream and downstream should be symbiotic Only when the downstream can bring more help to one of our products, can he use more for the benefit of the enterprise In other words, empowering customers with more appropriate products For this reason, Omega China actively carries out market education, provides publicity and promotion of medical knowledge, and helps downstream understand customers This is just the process of re mining existing users and application scenarios How to realize the increment of users and the expansion of scenarios is also a problem to be considered in this dimension "The patient, or patient, has a prevalence of 10 percent But for the majority of the 90% of the population, there are other needs " With the improvement of people's living standards, the awareness of health is gradually strengthened In other words, there is a huge market demand for physical examination and early prevention of normal people So, from the in vitro diagnosis of hospital to the field of large health, it has become the focus of this strategic dimension Including entry-exit inspection and quarantine, disease control, disease prevention and control center, as well as ordinary physical examination, gene detection, etc., which opened a new door for the expansion of product application field This is also the second dimension of Lichuan's strategic layout, which can fully expand the market in the application field The incremental strategy for users is also reflected in the third dimension, the development of regional markets Li Chuan believes that China's population structure now has the characteristics of "work" 200 million people have entered a moderately prosperous life in the middle class, but still 1.2 billion people are at the grassroots level To realize "user sinking" is the way to open up wasteland in this decade From provincial and national medical centers to the broader Chinese urban and rural market, it helps more people realize the pursuit of health and meet the expectations of happiness Of course, this kind of regional market development is not only reflected in the sinking of domestic users, but also accompanied by the back feeding of the Asia Pacific and even the global market "We are very cautious about the expansion of internal employees, and we will make appropriate adjustments to the external strategic expansion according to our own development and changes in the external environment It's very important not to advance rashly and not to rush for success " Li added "What are the challenges in our industry?" I asked him "The state's overall control over health care costs." Big health is an aperiodic industry It may not be affected by the fluctuations of other economic cycles, but it will certainly be affected by the government's medical expenditures In other words, the characteristic of this industry is that it is linked to GDP or national economic growth In the past decade, testing, medical devices and in vitro diagnosis have experienced a decade of rapid growth China's urbanization has brought new population and improved people's income level The number and quality of hospitals have been significantly improved from the original difficult and expensive medical treatment to the present equipped with better medical facilities But at the same time, it should be noted that most of such welfare facilities are still state subsidies GDP growth has slowed down, and the country's medical expenditure has reached a relatively high level, and it is difficult to continue to bear such rapid growth The medical reform began to be carried out slowly six or seven years ago, and now it has formed a relatively obvious impact on the whole industry, such as the sharp price reduction of drugs At present, the challenge also comes from this aspect, the high cost and the price controlled by the supervision, as well as the risk shrinking of the user market, resulting in the low profit "But the medical industry itself should not be in pursuit of huge profits." Li added As a people's livelihood industry, any entrepreneur who devotes himself to it should understand that it should have a healthy investment, that is, a normal profit, a normal investment in research and development, to trigger new technological innovation, in order to create a better medical product for the people "The pursuit of windfall profits should not be squeezed into this line." "Health care is still at a very early stage, where there is a chance to fall behind." Li Chuan said From Li Chuan, we can see the spirit that an excellent entrepreneur should have: a precise grasp of the overall situation, a strong sense of suffering and a sense of helping the world He is the guide on the commercial ship of Europe Mongolia China He has been leading the ship for ten years without fear of the wind and waves Learning to nurture the heart of struggle on the road of enterprise, we need to maintain a pioneering spirit - continuous learning and pioneering thinking, forge ahead will never be satisfied, such enterprises will have strong vitality This is also confirmed in Lichuan and his Europe Mongolia China When I asked my colleagues about Li Chuan's impression, the first answer was "keep learning" In the University era, except for his own professional knowledge of engineering, Li Chuan has been involved in management, law, finance and many other fields College time has opened up a learning skill for Li Chuan, and social work experience has begun to make Li Chuan's learning pragmatic and seeking, accepting the collision of ideas from different fields of marketing, production and technology, and challenging the unknown new fields Learning and nurturing, Li Chuan began to bring a broader view of the overall situation and overall planning Li Chuan knows well that he can't just learn by rote and mechanically copy any company Need to have their own digestion, and then for the characteristics of this industry, for their own level and development stage, find their own way "A lot of times, one of the secrets of success, I think, is" accumulate little ", and then" adapt to the circumstances " According to our own situation and objective analysis, it is neither conservative to take such measures objectively We can see such changes in the next two to three years or three to five years, but it is not radical We are not going to invest at once according to the development scale after five years and ten years Different companies have different scales and different stages of development, which will be applicable to different task management methods and management structures It's like a child who grows up with a one-year-old clothes at the age of one, wears three-year-old clothes at the age of three, and buys adult clothes at the age of adult, so it can't be said which clothes are better or more suitable Only the best fit is the best " Inner Mongolia China encourages innovation and hopes to find innovation model for employees by selecting "innovation star" At that time, the technology department thought their candidate was unquestionably successful, but unexpectedly, it was finally won by a member of the finance department When all employees of a company no longer regard innovation as the privilege of making a difference in a certain advanced technology field, but in every position, the pursuit of excellence becomes a belief, and the seedling of innovation grows secretly, the company will also be dynamic and light Core competitiveness is a very mysterious concept Because in fact, few people can refine an appropriate concept to materialize the combat effectiveness of an organization almost perfectly The innovation ability of Europe Mongolia China is an important engine of its development, but in addition, there are more enterprise spirits waiting to be condensed Li Chuan added, "our core competitiveness