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    Home > Active Ingredient News > Drugs Articles > Li Chuyuan: Guangyao group wants to rush to the top 500 in the world

    Li Chuyuan: Guangyao group wants to rush to the top 500 in the world

    • Last Update: 2017-09-28
    • Source: Internet
    • Author: User
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    [interview with people on chinapharma.com] the three major industries are the basic industries of Baiyunshan Guangyao, which are mainly pharmaceutical, health and medicine circulation In 2017, it is not a big suspense for Guangyao group to break through the sales of 100 billion yuan, but how to create its own new growth pole after the sales break through 100 billion yuan? Li Chuyuan's announcement on the final judgment result of "Wang Laoji red can decoration dispute case" by Baiyunshan, a club of 100 billion yuan, once again attracts the public's vision to this century old pharmaceutical enterprise Many people know that Baiyunshan started with the media coverage of Wang Laoji's dispute, but in fact, Baiyunshan's development over the years is even more amazing In the three complete fiscal years of 2014-2016, the basic earnings per share of Baiyunshan maintained a year-on-year continuous growth, and the sales also continued to increase In 2017, the sales of Guangzhou Pharmaceutical Group Co., Ltd (hereinafter referred to as Guangyao group) is expected to exceed 100 billion yuan In the first half of the year, the task has been completed, and the annual goal is to achieve high probability events As we all know, Baiyunshan has always been the leader of southern traditional Chinese medicine, and its development has certain representativeness in the field of Chinese patent medicine Traditional Chinese medicine has been controversial for many years, and the market growth is not as rapid as biomedicine, western medicine, medical devices and other fields In this context, Baiyunshan put forward the concept of "fashionable traditional Chinese medicine" How to fashion traditional Chinese medicine? How to achieve fashion? What's the fashion? With these questions, the reporter interviewed Li Chuyuan, chairman of Guangyao group Wang Laoji is not only a model of fashion Chinese medicine, but also a model of supply side reform to meet people's consumption upgrading demand The reason why the concept of fashionable Chinese medicine was put forward is that Baiyunshan, a Cantonese medicine, has tasted sweet Wang Laoji is now a household name, but many consumers are not familiar with his predecessor The predecessor of Wang Laoji herbal tea was Wang Laoji herbal tea granules At that time, the sales volume of this kind of granules was about 200 million yuan per year However, after Baiyunshan Guangyao upgraded Wang Laoji granules according to the beverage formula and changed its shape through new technology and new scientific research, although it was still the three flowers, three herbs and one leaf of traditional Chinese medicine, its annual sales volume changed from 200 million yuan to over 20 billion yuan per year Yuan "Wang Laoji himself is a model of fashionable traditional Chinese medicine and a model of supply side reform to meet people's consumption upgrading needs." Li Chuyuan told the reporter of "talent" The process of "fashion" is inseparable from Baiyunshan's strategy of scientific and technological innovation and fashion marketing As early as 2008, Wang Laoji established the "research and Development Center for key engineering technology of herbal tea" In 2010, Wang Laoji's herbal tea safety evaluation project became a national "863" plan herbal tea project, and made a major breakthrough In 2017, Wang Laoji participated in the "DNA barcode species identification system of Chinese herbal medicine" project and won the second prize of national science and technology progress These reflect Baiyunshan's emphasis on R & D "In the future, I hope Baiyunshan's R & D investment will account for about 10% of the total revenue, which is an ideal state of course." Li Chuyuan said so Wang Laoji is not the only one to fashion traditional Chinese medicine Now Baiyunshan, a Cantonese medicine, aims at the opening up of the two child policy and launches the kidney nourishing pill The formula still comes from the ancient recipe, but it fully grasps the hot spots in the brand communication, and makes full use of various forms such as "cross-border", "community", "new media", so as to make the brand more suitable for the taste of young people Through this series of measures, the sales of the product has nearly tripled year on year, and the sales volume this year is expected to exceed 500 million yuan In addition to the concept of fashion, Baiyunshan also actively adapts to the new mode of medicine separation At present, Beijing has taken the step of breaking the ice by medicine, and then all over the country is also constantly following up After the separation of medicine, terminal reconstruction promotes the new change of circulation mode, which involves policy making, marketing operation, product classification, staff reconstruction and other aspects Baiyunshan Guangyao and Guangzhou Women's and children's medical center jointly build a new mode of "drug supply procurement and outpatient pharmacy management" Adult patients who are hospitalized in Guangzhou Women's and children's center outpatient department no longer pick up drugs in the hospital pharmacy, but pick up drugs in the general medicine women's and children's Center store of Guangzhou Pharmaceutical Group outside the hospital This is the pilot of the "medicine separation" policy in Guangdong Province The separation of hospital and pharmacy is an international practice In the first half of 2017, Baiyunshan Guangyao carried out service extension projects in 21 hospitals, including 14 tertiary hospitals The separation of medicine and the reduction of intermediate links are all beneficial for doctors, patients and medicine The continuous promotion of this policy will bring long-term performance thickening effect to enterprises like Baiyunshan Guangyao The three industries are the basic industries of Baiyunshan Guangyao, which break through the big Nanyao mainly based on pharmacy, the big health mainly based on Wang Laoji and the big business mainly based on medicine circulation In 2017, it's not a big suspense for Guangyao group to break through 100 billion sales, but after the sales break through 100 billion, how to build its own new growth pole? "In the post-100 billion era, Guangyao group will sprint to the top 500 of the world." Li Chuyuan set another goal In order to achieve this goal, what should Guangyao do? According to Li Chuyuan, there are two key points: one is the transformation and upgrading of the stock; the other is the implementation of incremental innovation The three major industries are the basic industries of Baiyunshan Guangyao, which are mainly pharmaceutical based Dayan pharmaceutical, Wang Laoji based health, and pharmaceutical circulation based commerce Around these stocks, Guangyao has done a lot of work, strengthened scientific research and innovation, and changed its development thinking from marketing oriented to scientific research oriented Actively introduce high-level talents, such as two Nobel Prize winners, Dr Fred Murad and Dr George smoot, the father of Viagra, 15 domestic academicians and experts, 7 Foreign academicians, 2 working people enjoying special national allowance, and more than 80 doctors and post doctors Talents are precious resources With the introduction of talents and the help of fashionable production mode and marketing concept of traditional Chinese medicine, the stock constantly enlarges its own energy In terms of increment, we will lay out the large medical sector, march into the health service industry combining medicine and health care, and further develop three new formats of e-commerce, capital finance and medical devices At the same time one belt, one road, is to internationalize itself, internationalize technology and internationalize the enterprise culture "In a word, in the process of sprinting to the top 500, we should not only make further progress in industrial status and output value, but also continuously upgrade our business philosophy, brand culture and social responsibility." Li said In terms of capital, Baiyun Mountain, Guangyao, has carried out many mergers and acquisitions around its main business Li Chuyuan divides these mergers and acquisitions into two types: one is financial type, which is to make money, and the other is strategic type This should be carried out around the current four main businesses of Baiyun mountain, extending to the upstream and downstream The requirements of the strategic type of mergers and acquisitions on the target are in line with Baiyun Mountain's own strategic planning Whether the target of M & A is profitable or not is of secondary importance Later, Li Chuyuan wanted to say to investors that Baiyunshan stock price has been performing well for a long time He hoped that everyone should have the spirit of craftsmanship and perseverance when buying shares He said that he was also the holder of Baiyunshan stock He shared the same fate with investors and hoped that everyone had confidence in Baiyunshan and traditional Chinese medicine Original title: Li Chuyuan: Wang Laoji is a model of "fashionable Chinese medicine" Guangyao group will rush to the top 500 of the world to teach you how to use the app (Pharma) and seize the opportunity of the pharmaceutical machine
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