Libang won the 2020 China Brand Force Index wall paint, wood paint double category first brand.

On April
22nd, Chnbrand, the brand rating authority, released its 2020 (10th) China Brand Force Index (C-BPI) brand ranking and analysis report. Since its first launch in 2011, the index has been supported by special funds for brand policy of the Ministry of Industry and Information Technology for several years in a row, which is the index of brand strength that affects consumer buying behavior, and is also the most trusted brand value evaluation system for consumers and enterprises. This year, Libang wall paint,
wood paint
the first brand of the double category, wood paint for 8 consecutive years, also awarded the "
2020 C-BPI Gold Brand" brand
.. 2020
C-BPI list, 15.3% of the first brand failed to win the category. Reflected on the indicator, you will find that the change comes from the brand relationship of this long, especially the 27 first brand hit by the reverse, its brand preference and brand Association score mostly show a downward trend. In this trend, Libang still far more than the second brand 159 points of excellent performance, in the wall paint industry 650.8 points to pped, wood paint, Libang with 565.3 points for 8 consecutive years to sit on the top of the wood paint industry first brand.. It is worth mentioning that in the
Chnbrand's other survey project report, the 2020 (6th) China Customer Recommendation Index (C-NPS) brand ranking and analysis report, Libang also ranked first in the two categories of wall paint and wood paint.. It is understood that
C-BPI is an independent and unbiased study based on feedback from Chinese consumers on products or services they have used or owned. In 2020, the C-BPI survey area covers 100 cities nationwide, the survey is 15 to 64 years old resident, according to gender, age, income random sampling, the total sample size of 3016,200, using a combination of online and offline survey to complete, covering 220 sub-sectors, involving more than 10,900 mainstream brands were evaluated.as a continuous annual survey project,
C-BPI through the annual release of the relevant industry's brand awareness and brand relationship sourcing brand Power research results, to help consumers make informed consumer choices, to promote the establishment of brand management system, to achieve brand power. This year's report concludes that brand leadership is not unshakable, and that there is a possibility of substitution and substitution, no matter where it is located. For enterprises, there are opportunities in change. Only by building close brand relationships can you achieve lasting competitiveness.