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On April 10, Chnbrand, the brand rating authority, today released the 2018 (8th) China Brand Force Index SM (C-BPI® brand ranking and analysis report, the brand evaluation system for several consecutive years by the Ministry of Industry and Information Technology brand policy special funds support. Libang wall paint and
wood paint
at the same time linked to the 2018 industry brand strength index first. At the same time, Libang wood paint with the 2013-2018 C-BPI Chinese wood paint (
paint
) industry for six consecutive years, with the honor of winning the 2018 C-BPI Gold Brand Award. This year's report points to brand relationships as a key determining force for brand power. The fundamental gap between "good brand" and "best brand" lies in brand preference, and the degree of emotional link directly determines the lifetime value of the consumer to the brand.
C-BPI is China's first brand value evaluation system, uphold the principle of listening to consumers' voices and creating fair and impartial consumer ratings, C-BPI helps consumers to rational consumption, guide enterprises to attach importance to brand management, is the most trusted brand evaluation system for consumers and enterprises. The 2018 C-BPI survey covers 144 industries, covering more than 6,800 mainstream brands, and uses home-to-home visits to communicate at zero distance from consumers. C-BPI examines the market performance of brand from the aspects of brand cognition and brand relationship, which not only reflects the market and the public's recognition and recognition of the brand, but also shows the consumer's preference and loyalty to the brand. Can win the C-BPI industry for many years, proving the consumer's love and trust in the opposite state products, but also shows the brand strength and value of Libang as the industry benchmark.adhering to the "Libang, for you to refresh life" brand proposition, Libang has been to beautify and protect people's lives as their own responsibility, and constantly create excellent products to meet the diverse needs of the market and consumers. As a temperature, responsible brand, Libang from continuous innovation of technology and products, never slack control of quality, to efficient and professional service to establish the trust of all parties in the opposition. In the future, Libang will continue to fulfill its commitment to consumers, and constantly enhance the strength of the corporate brand, for people's increasingly beautiful life.