Libang's "Global Coloring Tour" won the 2020 Golden Lion International Advertising Film Award.

Recently, known as the "advertising Oscars" of the 2020 Golden Lion International Advertising Film Award winners were announced, Libang and high-quality video creation platform - a video launched in hand, "the global famous painting color tour" won the furniture supplies category of the best advertising film silver award.
this is Libang's second time with a new "Global Famous Painting Tour" following the release of a series of videos in 2018.
This series draws color inspiration from the profound world famous paintings, through the unique color lens from the perspective of Libang, re-creates the contemporary color life behind the famous paintings, sublimation of libang brand artistic sense at the same time, to help consumers and Libang together continue to refresh the art life.
In Libang's "Global Famous Painting Tour" video, through the form of dialogue with famous paintings, let famous paintings span a hundred years of color, and today's life meet, so as to feel the heritage and evolution of color life, while bringing the life group images in famous paintings into the context of today's life, reinterpret the color art of contemporary life.
In addition, through KOL full of personal drama and topical stories, showing their fate and life attitude related to famous paintings, thus pointing to Libang "to change to life" creative theme, so that consumers feel the color of life's powerful energy and endless courage.
With a sense of self-confidence to live in the beautiful nature - Wang Ximeng "Thousands of miles of mountains map" with courage to pursue the blue dream of life - Ge Beizai "Canagawa Surfing" to childlike exploration of life's green wild fun - Ivan. Shishkin's Breakfast in pine forests (partially) is an orange inspiration for life at will - Vincent. Van Gogh's Vase (partial) ignites life's red gene, Joakin, with enthusiasm. Solora's "Dancing Flamenco Dancer" (partial) Libang "Global Color Tour" was successfully released to arouse the attention of the whole network, in Aiqiyi, Youku, Jiyin Weibo and other platforms to get tens of millions of attention and likes, the total exposure of the video network reached 1 billion times.
Behind such great influence is Libang's insistence on collecting local characteristics and life colors from all over the world for many years, thus bringing more beautiful inspiration back to China, only because Libang has always believed that paint is the best medium for color rendering.
future, Libang will explore more color charm, color the living space for Chinese consumers, add color to life, and refresh art life with avant-garde colors.
.