Lin Liangqi: How to find opportunities in the Red Sea of ​​Chinese Coatings

Global Coatings Network News:

One of the world's largest paint company owns Dulux and other brands of Akzo Nobel , President (AkzoNobel) in China, Chinese decorative paint and general manager of North Asia Business Unit Director Lin Qi recently in an interview with the "Financial Times" reporter an exclusive interview, The slowdown of the residential real estate market has a certain impact on the industry, but on the one hand, Akzo Nobel is looking for opportunities for differentiation in the red sea of ​​market competition, on the other hand, it is exploring other opportunities in related fields, and is paying more attention to reducing costs and optimizing the channel value chain structure.

It is worth noting that Akzo Nobel’s rival in China, Nippon Paint, acquired Guangzhou Supper Chemical and Oulong Paint in the previous year and last year.
The former is Nippon’s new floor coating and waterproofing product technologies, and the latter It is a wood lacquer brand that has always maintained a leading position in the Shanghai area.

For Akzo Nobel, “Although there is no intention to acquire local companies for the time being, it will pay attention to industry opportunities.
” Lin Liangqi said that if there is an opportunity for mergers and acquisitions, four factors of the target company will be considered.
The first is financial excellence, and the second is that the brand is better.
Integration, the third is complementarity in technology, R&D, channels, consumer groups, etc.
, and the fourth is the conformity of corporate culture DNA.
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