Lin Liangqi: Many colors will be used in urban architecture in the future

Since entering the Chinese market in 1993, Dulux has become one of the most well-known decorative paint brands for Chinese consumers.

“Although China has become the world’s second largest market for Akzo Nobel’s business after the United States, only 10% of Chinese households use color.

Audience communication under the "People·CityTM" program

In Dr.

The Dulux Global Aesthetics Center in the Dutch headquarters of Dulux has conducted research on color culture, color psychology, and architectural trends around the world.

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"Our theme colors are matched with a manual every year, which contains the corresponding color series.

Dulux's new brand official website was launched in November 2015, improving consumers' lives through color, innovation, and home-friendly butler-level renewal services.

Driven by the overall "People·CityTM" plan, Dulux's consumer education continues its previous public welfare marketing practices, and carries out brand building while fulfilling corporate social responsibility.

Integrated marketing communication with "happiness" as the main line

Dulux has diversified communication channels with consumers, including traditional media platforms such as television and print, as well as digital video and social media platforms.

"Happiness" has always been the main line of communication for the entire Dulux brand.

"Let's Fall in Love" focuses on the relationship between celebrity couples and attracts celebrity fans between the ages of 20 and 40.

For young target consumers aged 20-40, the effect of integrated communication is better, and more purchases occur on e-commerce platforms.