Liu Qian: There is magic heart no magic, enthusiasm to stir up the mobile medicine circle

Guide: Senior medical writer and founder of Unicorn StudiosMobile medical was once regarded as "worthy to die on the cause" of The Founder of Chunyu Doctor, as a pioneer of mobile medicine, Zhang Rui Zhuang zhizhi died first, causing the industry to lament and regret at the same time, but also let everyone more deeply aware of the current situation of mobile medical caremedia have felt: with the business model, application homogenization, single function and other common problems gradually exposed, coupled with capital withdrawal, policy constraints, many mobile health start-up development began to hit the rocks, the death list this year is increasing, plus BAT and other giants have entered, grass-roots start-ups have retreated, mobile healthcare in 2016 ushered in a reshuffle yearas an insight fuli for the mobile healthcare industry, Unicorn Studios is the first professional third-party mobile medical evaluation, analysis and research institution in ChinaAt present, more than 250 mobile medical app evaluation reports, such as Diabetes APP Analysis And Evaluation Report, Internet Medical Beauty Analysis Assessment Report, and the database includes 1500 mobile medical appsLiu Qian, founder ofand Unicorn Studios, is known as Qian Qian, a former GSK prescription drug sales executive, and is currently active in major medical forumsFrom hosting to writing, from pharmaceutical marketing to mobile medicine, like magic people generally freely switch identities, Liu Qian is not happySo, what kind of wonderful life experience in him?mobile medical circle of "Golden Chengzhi": only hidden behind laughter
performed the song "Zhang Shichao you put my home key last night where", "feel the body is hollowed out" rainbow choir conductor Jin Chengzhi, I believe that many people have seen, a small national face, nose beam with a pair of book-like full of black-framed glasses, and this is the reporter's first impression of the founder of the unicorn studio Liu Qiannot only looks like a god, the two people's life experience is similaras a graduate of the medical university's pharmacology major, 20 years of experience in multinational pharmaceutical companies on Liu Qian humor and calm character, but more well-known is his sharp writing of the medical writer status, as well as the Internet medical forum to talk about funny host imageBy contrast, not so many people remember him as an executive elite who worked for first-line foreign companies such as Novartis, AstraZeneca and GSKlike the sun, things have two sides, two by the world's recognition of the pursuit of the side, although bright and lively, but hidden behind the pay and talent is easy to be ignoredOf course, Jin Chengzhi's red, largely based on the Internet's huge spread of the pusher role, and Liu Qian in the Internet medical circle inside the "popular", not overnight accident, but he more than 20 years in the medical circle precipitation, although he himself because "is presiding over the meeting to show more."resigned in order to get out of his comfort zone
in 1995, Liu Qian, like most of his contemporaries who had just graduated from medical university, began his first job in a public hospital This job was absolutely iron rice bowl at the time, but also to take the Shanghai hukou, social status is also relatively high However, Liu Qian thought that the public hospital is particularly bureaucratic, the hierarchy is strict, he can not adapt, so casually resigned this reason may be difficult to understand, especially with that era to catch up, good hospital work to say do not do, as if a bit of "apostasy" taste He recalled that it was in Shanghai at the time, and that he was not very popular for job-hopping Once the job-hopping, the hukou is not good to solve, there are files hanging, title, buya is not convenient, even no rental market can choose, even private units are particularly few Although he admitted that he had done little but nothing, he did not feel sorry But this is not the only time Liu Qian's rate departure, his bone of uneasiness in the "magic" energy has been in the fool." Liu Qian's second departure came out of a foreign-owned environment that had taken up a full 20 years of youth Unlike the first time, this resignation was a well-thought-out life choice , like many pharmaceutical marketers who have worked in foreign companies for many years, Liu Qian has a complex and deep affection for multinational pharmaceutical companies "I've been in three pharmaceutical companies for 20 years, and the downside is that the brand of foreign companies is too deep, " he says Now it seems that although the welfare of foreign enterprises is very good, training is very good, but foreign enterprises still have a lot of limitations, he will make you too comfortable, do business too fine, but the face is not enough, the breadth is not enough He said that if he had stayed at GSK, he might still be doing what he was familiar with, following the lines of the past 20 years perhaps realizing that the company is unlikely to help itself solve the problem of insufficient breadth of thinking, but also fear that thinking will become more aging, the vision becomes narrower, just as GSK's business transformation direction also does not match his interests, he with the idea of exploring the possibilities of the future, decided to find their own way out he still summed up his resignation as "not thinking too much": "I feel like I can do something different after 40, that's all." I'm not a person who really thinks so much and thinks about it "
but this time the career transformation, took him to the role of entrepreneur the pharmaceutical industry most understand the Internet, the Internet industry in the most knowledgeable pharmaceutical from GSK resigned, a long time, Liu Qian did not find the future career direction of development, he said, "I may represent a class of people, will bring the platform results, mistakenly thought it is their ability to achieve." The longer you stay in a big company, the less you realize your limitations, and the more you think you're capable "
left the big platform, he first tried to do a tumor-related project, six months later gave up, and then sniffed the opportunity for third-party evaluation In the field of Internet-medical, in fact, many entrepreneurs are blindand and have no direction Medical care is not the industry to make quick money, but mobile medical is very impetuous, false financing, false reporting of users, the pattern of the phenomenon abounds Liu Qian claims that the opportunity to create a unicorn studio is "the needs of the industry", he said: "There has been no relatively neutral and objective voice in the industry to say what should be, the truth is how, where we should go, should be said to be an opportunity, the market needs things." In fact, we have not thought about this thing business model should be how, we need such an objective, calm voice, an objective third party "
, in August 2015, Liu Qian and several partners set up a unicorn studio Regarding the accuracy of the evaluation results, Liu Qian admitted that "if the real data is 100 points, we can only do 30 to 40 points." Despite this, Liu Is confident that the credibility of the unicorn measurement data is far ahead in the industry "Because the data itself is constantly changing, our value is that we still know more about the industry, we'll stitch together some fragmented data, we can give you a general outline, can tell you more truth." "
is like a pair of hands in the fog, even if half away from the pharmaceutical industry, both writers and moderators of multiple identities of Liu Qian, suddenly became the pharmaceutical industry in the most understanding of the Internet, the Internet industry in the most knowledgeable people, and he himself for the unicorn studio set up a big IP flag enthusiasm "disturbing", will not write the host is not a good observer
in everyone is self-media era, writing almost no threshold, so there are a lot of rumors, rumors commercial things, but good things are still scarce, but also need readers to go to the big waves In this case, Liu Qian still insists on playing with pleasure, writing constantly, which he says stems from his instincts Writing not only makes his hot observation of the pharmaceutical industry into cold thinking, but also allows him to be friends in early 2012 he began to write Sina Weibo under the name "magic heart no magic", in the media advice began to write long articles, slowly also accumulated tens of thousands of fans, when he was still working in foreign pharmaceutical companies And nine months after he resigned from the pharmaceutical company, is the high-yielding golden period, a person wrote nearly 100 articles on prescription drug marketing and mobile medicine, he wrote in the article "Writing to preserve my little instincts": "The former (prescription drug marketing) I was immersed in 20 years, from the representative to the general manager of the business department, from China to foreign countries, from domestic enterprises to foreign enterprises, also said to understand the line, the latter (mobile medical) I contact but more than half a year, wrote a little personal feeling of things, through the mobile medical start-up hot can actually be popular in the interview, he also mentioned that he had done experiments, publishing an article signed only "Unicorn Studio", although also written by himself, but compared with the signed "Liu Qian" article, but can produce more than double the reading volume difference Liu Qian, who said this, seemed to have his eyes shining it was writing that laid the groundwork for him to step into the field of mobile medicine He said that when he left the pharmaceutical company WeChat friends only 60 people, now there are 5000 plus, 95% are others to take the initiative to add him, in the process, but also know the Spring Rain doctor, good doctor, registered network, including the pharmaceutical marketing circle and mobile medical circle almost all the high people, but also let him wake up to, people so accomplished so knowledgeable and so diligent if writing is Liu Qian's continuing instinct, then the host's identity is his entrepreneurial after the unexpected harvest, from temporary guest to royal host, Liu Qian's hosting style and writing style as wise humor, because in the medical circle crawled and rolled for more than 20 years, let him know the content lightly, can be controlled every time the scene of the host as if with a group of old friends around the fire, in the high chat naturally dry goods and bags to come out in November 2015 he successfully orchestrated a "dialogue between internet medicine and public hospitals", inviting Wang Shu, president of Peking University People's Hospital, and Zhang Rui, founder of Dr Chunyu This "brain-burning" dialogue, not only became the hot topic of the time, but also achieved the Internet and medical exploration on the road of a classic song, as a cross-border host Liu Qian also received the industry's affirmation and applause " If you don't abandon me, even if I don't make money I'm willing to preside, because this is a good opportunity to learn from the industry's top people up close, and it's not a complete departure from the beginning of the entrepreneurial In the era of information surplus, many meetings do not need to speak too much empty slide, more time for guests to interact with the audience, so that guests tell the truth, so that the voice of the masses can also be heard Liu Qian said, this is his small desire to do the host the so-called mouth-to-mouth, loyal to the ear, China Mobile Medical's start-ups are going through a difficult struggle, Liu Qian and his unicorn studio in this melee with a third-party role "hot and cold", hoping to make knowledge and information to produce value How to make knowledge produce value, not only need objective professional data demonstration, but also need to let the people who can hear the first line of fire to make analysis guidance, the identity of writers and moderators will undoubtedly make as observers of Liu Qian and the first line of fire closer, listen more clearly Responsible Editor: Lu Lujun
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