Live broadcast industry standards help bring goods better

Should online live broadcasts fulfill the responsibility of platform operators? How to regulate online trading of tying goods or services? Focusing on the key issues of social concern such as the order of online market transactions, the State Administration for Market Regulation recently issued the "Measures for the Supervision and Administration of Online Transactions (Draft for Public Comment)" to publicly solicit opinions from the public

In the first half of this year, e-commerce live broadcasting, as a typical representative of new formats, has become one of the Internet applications with the fastest development momentum

While live streaming has achieved outstanding results, there have also been problems such as "three customs" flooding the Internet, false and exaggerated propaganda, proliferation of counterfeit three non-products, and difficulty in guaranteeing after-sales service.

At present, the new business forms and new models of "Internet +" are accelerating the construction of a new economy and deeply expanding new space for economic development