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    Home > Medical News > Latest Medical News > Lizhu Dele on-line heart advertising film, by emotional marketing to strengthen the brand temperature.

    Lizhu Dele on-line heart advertising film, by emotional marketing to strengthen the brand temperature.

    • Last Update: 2020-08-19
    • Source: Internet
    • Author: User
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    The advertisement unfolds with a composition written by pupil Li Lele, who, in his growing up, discovers the "secret" behind his bragging father.
    although this is only a short advertisement, but the heavy fatherlove presented in full, so that many netizens while watching the advertisement reflecton with their father's little bit, but also set off a discussion about fatherly love.
    next, let's take a look at LiZhu del Re's unique emotional marketing methods! Emotional, brand-consumer communication bridge compared to the general heart ads, Father's Day advertising is difficult to find a precise hit consumer content insight.
    after all, fatherly love is not as obvious as maternal love, fatherly love is always difficult to detect, put on the advertisement can easily become a slogan-style empty expression.
    , Li Zhudele cleverly insightd into dads' "men's hearts" - even if the body is tired, always like to pretend to be relaxed in front of their families.
    and "man's heart" to enlarge, refined into the misunderstanding between father and son conflict, with the son found the "secret" way, cleverly back to the "men need more care" theme, produced into this relaxed full of warm advertising.
    see the video of the lovely hero father, it is easy to think of himself and his father those "fighting wisdom" of the small scene, think of him who also touched your "secret", emotional resonance at the same time, you fell into the "heart trap" of LiZhu Dele! This is also the essence of LiZhu del re-ethis this heart marketing, not deliberately create moved, but from the consumer to find a resonance of the general perception point, by prying this perception point, so that consumers further emotional resonance.
    it is these stories that come from consumers' own experiences that can impress consumers more.
    "reverse" let the plot warm but not sensational, it is worth mentioning that "My bragging dad" not only insight accurate, in the plot performance is also very creative! The whole film uses the reverse way, vividly shaping a "contrast ingon" of the father image.
    at first, dad was a man who liked to brag, always said it was wrapped in me, but he didn't make good on his promise.
    as the story progresses, we know that Dad's seemingly unsatisfactory gifts are in fact the result of his best efforts.
    so the audience suddenly realized, recalltheted the initial bragging, but felt that the father is more lovely and touching.
    through the "contrast germination" of the fun before and after the reversal, with the father's image accurate insight, so that the whole film has both suspense, but also has the childlike feelings of primary school students.
    let this dialogue about father and son, not in the vulgar sensationalism, but in the taste of the warmth, in the warmth highlighted in the "men need more care" of the big proposition.
    the release of the short film, this "contrast" dad, instantly aroused the vast number of netizens to their father's resonance, many netizens also spontaneously shared the most touched their own father's secret, including the "big lazy sugar, " thought focus, the squirrel video , the father and so on dozens of micro-blogs, WeChat Big V have spontaneously forwarded the short film.
    2 days after the event, there have been more than 6 million playback, visible penetration is strong!Nine palace poster spending heat activities, to achieve the spread of the ring in order to undertake the heat of advertising, LiZhu Dele is to launch a campaign to the fans to collect the "Dad most touched your secret" and as a core, the output of official posters, so that the heat of the topic can be completed secondary detonation, complete a more extensive spread of the circle.
    the quality poster with the original content of netizens as the core, making the advertising content more persuasive and cordial.
    not only enriched the Lizhu Dele "gastric pain, acid, heart-burning in fact, men need more care" theme of communication, but also successfully for the brand to give more emotional value and human value.
    official boutique poster issued, the micro-blog of the eight gods of the eight gods of the world star-studded smh.com.au and other things in the family of the world, such as the head KOL joined the discussion, focused on the topic of the "Dad most touched your secret, a large number of netizens to share the spontaneous spread, but also rapidly expanded the volume of this sound."
    as of June 26th, the topic has accumulated 50 million discussions, which can be said to be a very successful emotional marketing.
    knot symning "emotional card" marketing a lot, but can really walk into the hearts of the "emotional card" very few.
    's Father's Day emotional marketing, cleverly give the emotional temperature on the brand, and through deep social insight, caused people's resonance, even if only a passer-by to see this ad, will not be because the time is just to see a piece of advertising and feel frustrated.
    in the coming time, Lizhu Dele will certainly present us with more mature and interesting marketing methods.
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