"Local anchors" add energy to poverty alleviation

"Welcome to my live broadcast room, I'm holding a set of parent-child cloth shoes that both mother and baby can wear.

Wei Rumeng, who graduated from college this year, is an employee of the Wuyi County E-commerce Office and a "novice" in the live broadcast industry

The "Master" in Wei Rumeng's mouth is named Lu Shaojun, who is the first batch of e-commerce anchors in Wuyi County, and the brand founder of this handmade Melaleuca shoes

This incident gave Lu Shaojun a lot of inspiration: old cloth shoes represent tradition and health, and are in line with current consumption trends

With an idea, Lu Shaojun immediately put it into practice

In 2018, Wuyi County distributed 1 million yuan of poverty alleviation funds for the cloth shoe industry and built 3 poverty alleviation and employment workshops

With the continuous development of the cloth shoe industry, Lu Shaojun's sales model is also changing

"In April this year, the Chunxue peaches we planted faced slow sales.

After the live broadcast, more than 7,000 catties of spring snow peaches were snapped up, and the economic losses of farmers were minimized

Today, Lu Shaojun has formed his own team and is engaged in live broadcasting of origin

As a member of the Political Consultative Conference of Wuyi County, Lu Shaojun recorded the process of bringing goods through live broadcast into an e-commerce farmer's diary, which was posted on the Kuaishou short video platform, and received many likes from netizens