Looking at the consumption trend from the representative color of beverages, what will happen to beverages in the future

The development of the beverage industry is constantly changing, the new generation of consumers' demand for beverages is not only in the flavor, ingredients and other intrinsic aspects of the product, but also pay special attention to the packaging of beverage products, color can bring people a strong impact, from blue and other classic solid colors to gradient drinks, the color creativity in the beverage is reaching a new height, color has become an important standard
for beverage purchase.

Red, orange and yellow

Tropical fruits and citrus are especially important in beverage colors in 2022, with Brittany Jones, marketing manager for retail and QSR businesses, noting that sensitive colors provide hints of summer and
exoticism.

"Bright tropical shades of natural origin are trending and cover beverage categories
such as fruit juices, energy drinks, sparkling water, hard seltzers, and fruit-flavored hydrating drinks.
Red colors like guava, dragon fruit and watermelon are
in high demand.
As brands seek bright shades of flavors like blood orange, papaya, lemon, pineapple, and star fruit, citrus tones like orange and yellow are also increasing
.
”

Jones also said that purple can provide a key point
of contrast.
Natural purples like acai and mangosteen offer differentiation opportunities for beverage brands because purple is a prominent color that is not commonly found
in the market.

A key driver of purple ingredient intake is related to
their nutritional value.
Purple foods are often rich in anthocyanins, a flavonoid with antioxidant properties, so many purple foods are considered superfoods
.

Blue, green, pink are social media stars

Color is important for visual impact: even more so
in the age of social media.
In the world presented by social media, consumers also highly value brightly colored food and beverages
.
Jennifer Zhou, director of product marketing for ADM North America, noted that this in turn influences popular colors
.

"Photos of drinks with a lot of social sharing tend to have fun and vibrant colors
like blue, green and purple," she says.
Whether it's blue latte art, or gradient drinks from blue to purple to pink, color ideas in drinks have never been more exciting
.
Kiwi, green apples and even matcha all benefit from authentic green hues, reminiscent of the taste experience
of green drinks.
”

Abstract and broader color cues

For Maartje Hendrickx, GNT Group's Marketing Development Manager, the focus is on customizing and matching color cues
with consumers and occasions.
She encourages beverage developers to take the time to think about the message they want to convey and the consumers
they want to target.

In today's beverage market and product innovation, it is not limited to the beverage product itself, from the multi-scene connection, visual communication and other aspects of the expansion is constantly sublimating, beverage categories can show the current respected healthy ingredients through rich colors, such as vegetables, fruits, etc.
, the color and ingredients to connect and combine, the future beverage color changes will also move to a broader and abstract direction
.