Luthai Chemical continues to expand its publicity coverage and strives to enhance its corporate brand influence

Luthai Chemical has always established the work concept of large-scale publicity, focusing on the publicity ideology of “strengthening the leadership of party building and focusing on core work” to continuously enhance the influence of the corporate brand.
As far as the company’s publicity work is concerned, the company’s party committee secretary and chairman Zhang Yubiao pointed out: “To extend the company’s publicity tentacles, let the text speak, the pictures speak, and try to play the strongest sound of Lu Thai Chemical’s publicity.
”?? Since 2018, Luthai Chemical continues to report in "China Industry and Economic News", "Chemical Safety and Environment", "Chlor-Alkali Industry", "Polyvinyl Chloride", China Chlor-Alkali Network, Lighthouse-Party Construction Online, "Qilu Evening News", "Jining Daily", "Jining Evening News", and "Jining" Authoritative media such as Dazhong Daily, Jining State-owned Assets Supervision Information, Qilu One Point and other authoritative media made the good voice of Lu Thai Chemical.
Recently, Lutai Chemical has opened up the publicity channel of Shandong Chemical Network, and successively published the development trends of the company and the advanced image of the employees in the industry dynamics column, and continuously improved the quality and effectiveness of the company's publicity.
?? In the propaganda work, Lu Thai Chemical continued to control the "three-character" pass, spread Lu Thai's good voice, and transmit Lu Thai's positive energy, and make every effort to promote the continuous development of the propaganda work.
??? The first is to properly control the word "new" and spread new ideas in the language of employees.
Under the new situation, Lu Thai Chemical spreads new ideas, based on the actual situation of the position, and uses the new language of employees to speak for Lu Thai's new ideas, highlighting the new concept of company development.
In building a first-class modern chemical enterprise, the company has grasped the focus of corporate publicity from a new perspective, and is close to the front line of production and close to the lives of employees to promote the new outlook of corporate development.
??? The second is to properly check the word "strict" and sing the main theme in the language of the employees.
At present, Lu Thai Chemical is fully promoting the construction of national first-level standardization.
Under the leadership of the party-building brand of "Five Rongs, Five Excellent, Red Engine, and Green Sharing", it has set off an upsurge of standardization construction in an all-round way.
Lu Thai Chemical strictly controls politics, content, quality and efficiency in its propaganda work, integrates the party's advanced nature into the first-level standardization construction, and sends the strongest voice of standardization construction in the plain language of the employees.
?? The third is to make good use of the word "practical" and tell the story of Lutai in the language of the employees.
In the construction of propaganda work, Lutai Chemical insists on high-level propaganda work, diversified propaganda modes, and effective propaganda content.
In the company’s party building, safe production, engineering construction, and harmonious construction, the company speaks with real data, uses production dynamics to explain, tells real stories to interpret, launches the “main force” of propaganda, consolidates the “main position” of propaganda, and takes multi-faceted propaganda as Grasp the hand, make a sound and color, and have a basis for propaganda, to ensure that Lu Thai Chemical's propaganda channels promote the main theme and spread positive energy.
(Contributed by Song Dongmei)