Maotai on the altar, where to come from, and where will it go back?

"Our price is what the people drink, the positioning is 'people's wine'" during the 19th Congress last year, the concept of "people's wine" went into flamesThe liquor, priced at $99, is produced in Panzhou, which belongs to six plates of wateris also Guizhou Province, hundreds of kilometers away from the "people's wine" in Zunyi Renhuai, the chishui river was born "can cure stomach sickness and cold" Maotai, some people with 2000 yuan price competitionVintage wine is even more sold for a million dollarsthis madness, the same reaction in the stock market, Maotai share price broke through 300 yuan at the beginning of last year, to the beginning of this year hit a high of 800 yuanAgainst the market, more against the skyGuizhou's GDP of only 1.35 trillion yuan, Maotai a market value of more than trillion, apparently become the stock market "money printing machine."since 99 yuan is not cheap anymoreIt is believed that sooner or later it will comeOn October 29, , Guizhou Maotai fell by a rare one, or 10.00 percent, to 549.09 yuanAt Friday's closing price of 610.10 yuan, Guizhou Maotai lost 76.873 billion yuan in a single day's market valueFive years ago history repeats itselfMaotai on the altar, where to come from, and where will it go back?the stock market, that's the storyIt doesn't matter if you are true or false, it's important that you believe itThis sentence used in Maotai, can not be more appropriate the myth or myth of Maotai, has always been riddled with holes 's most famous is the "Angry Bang Maotai Gold Award", said that this is considered to be a long-term national ambition, but also easy to accept 2015, the centennial of the Pacific World Expo in Panama The Changjiang Business Journal investigated and disclosed the following: 1954, Maotai bottle backlabeled the introduction that "before liberation in Panama Will Be ranked as the world's second famous wine"; what exactly is the award, when the honorary chairman of Guizhou Maotai winery Ji Keliang's answer is not clear: "Some say the gold medal, some say is the second prize, specific, because we are later people, medal certificate also has no." " the implication, Maotai himself is not clear is even more bizarre is the "Maotai liver protection theory" Ji Keliang has said that statistics show that people who drink Maotai wine compared to those who drink other wine, people who drink Maotai wine have almost no liver disease, while people who drink the same amount of other alcohol have liver disease two articles, "Epidemiological investigation and pathological otological studies on the relationship between Maotai wine and liver disease" and "The role of Maotai wine induced metal sulfur protein and its effect on hepatic star cells", as the theoretical basis for supporting "Maotai liver protection", has been repeatedly mentioned in various publicity there is thatch powder also followed the cajoling said, "Maotai wine is very good to drink, drink more the next day will not have a headache." the kingdom of grain liquid spring has shelled Maotai immoral, "Maotai wine said that its acidity is high, is 3 to 4 times the other wine If the high acidity is good for the body, then it is better to buy Shanxi's old Vinegar, old Chen vinegar acidity is higher " Since there is liver protection effect, Maotai "cure theory" will be natural For example, Maotai cures the stomach disease example, can cure cold and deaf example maotai is said to have The Effect of Viagra, with "the water of the local Chishui River in Guizhou and rice, sorghum" as raw materials of Maotai wine, it has become the Oriental god water Maotai, , last fell at the opening of the market five years ago in September 2013 At that time, 2000 yuan per bottle of Feitian Maotai can be said to be hot "Don't buy, buy don't drink." Maotai has long been not a simple "name excellence", but into a luxury, into a financial product, in the ranks of liquor has been "sealed God" it as a special status symbol, marked with luxury and high-end assets the consumer behind Maotai is often insensitive to price, or is looking at the price at that time to stop because of strict control of the "three public" funds, coupled with the National Development and Reform Commission about the punishment Five years have passed, Maotai still does not long-remember from a large background, the strict things will only be more strict Most typically, Guizhou Province, an important wine producing region, implemented a "total ban on alcohol" in September 2017 doesn't drink wine, who does you drink? Although Maotai's consumers are not from Guizhou But the signals released are undoubtedly clear On the evening of October 27, , the website of the State Supervision Commission of the Central Commission for Discipline Inspection published the "Circular of the Guizhou Provincial Committee of the Communist Party of China on the progress of inspection and rectification" shows that as of September 4, the implementation of the "ban on alcohol" in Guizhou, a total of 88 cases, handling 174 people, of which 111 were given to the Party discipline and government sanctions this circular said that Guizhou serious and positive discipline, will be investigated for violations of the "ban on alcohol" as a breakthrough to consolidate and expand the implementation of the central eight provisions of the spirit of the achievements, hard brake "eat and drink the wind" on October 28th, Maotai reported a lower-than-expected result Guizhou Maotai's net profit for the first three quarters was RMB24.73 billion, up 23.77 percent year-on-year, but net profit plunged to 2.7 percent in the third quarter someone has calculated an account, based on today's decline, the daily floating loss of institutional holders is about $60.6 billion, the fund is expected to lose $3,158 million per day Not to mention ordinary retail the week before, Guizhou Maotai shares have experienced five straight declines, a weekly decline of 8.94 percent, the biggest weekly decline since August 2015, a week of market value loss of nearly 80 billion yuan What are concepts? Maotai evaporated part, more than 90% of the total market value of a single A-share company also questioned, according to the third quarter of this year Maotai shipments of 7000 tons of Maotai wine, compared with the whole of 2017 shipments of almost was it true then, or was it true now? 2.7% growth, Fets three a bottle of wine is expensive, if not, even gold, the market value can only fluctuate up and down but in recent years, Maotai's balloons have been blowing bigger and bigger The low-cost Chishui River, through the magic of Maotai, sells high prices Although the annual output of more than 30,000 tons of wine pools remained virtually unchanged, the performance was increasing year by year, with net profit reaching 138.41% in September 2017 Maotai seems to be an endless gold mine on the other hand, the regulatory authorities held a liquor industry price regulations and policy warning meeting at the beginning of the year, can be described as a warning to the price of wine companies production unchanged, price increases are limited, Maotai's performance on what support? grew from 138.41% to 2.7%, from 100 to 100, but in a year." From this point of view, Maotai walked down the altar, just sooner or later walked down the altar, but the label has changed Maotai wine from the former identity symbol, now has become the standard of the high-ranking officials whether it is a court judgment, or the disciplinary commission notice, can be verified, a large number of officials poured on Maotai wine , for example, Luo Jianqiang, a former member of the Standing Committee of the Bijie Municipal Committee of Guizhou Province and a former deputy mayor of the municipal government, was "double-opened" for receiving 26 bottles of Maotai Tianjin Pharmaceutical Group,former party secretary, chairman Zhang Jianjin organization and acceptance of public funds banquet, each meal "Yan Bao ginseng wing" and other high-end dishes must point, Maotai, five grain liquid, special health care wine must be on, and generally Maotai wine does not enter, to drink 15 years, 30 years of vintage Maotai wine , Jiangsu Provincial Committee, the former Standing Committee, Nanjing Municipal Committee Secretary Yang Weize", like to eat Maotai, like to eat the year Maotai." Wang Sanyun, the former party secretary of Gansu Province, only drinks Maotai Gu Junshan, a former vice-minister of the PLA's General Logistics Department, copied more than 1,800 boxes of Maotai vintage wine from his hometown in Fuyang, Henan Province After the 18th National Congress of the , the army and local governments came up with the "ban on alcohol", including Guizhou Province Anti-corruption movement, Maotai sales can not be static four lost in the "Panama World's Fair Gold Award" concept, as well as "the first banquet of the founder" of the main wine debate, Maotai has made colleagues sneer In particular, the treatment of liver protection said, more to the consumer fraud suspected especially Maotai's plan to register the "National Wine" trademark, almost all of the peers were offended Peers not only scribbled, and even held a secret room meeting, ready to surround Maotai Maotai because of the competition for "national wine", has become a lonely person some people commented that on Maotai's market position, to the "national wine" title will not add points, it is very likely to leave a bullying impression If it doesn't, it's obviously a face-to-face sweep is Maotai myth, where to go to where to go Source: China Newsweek