Market competition intensifies China's home building materials industry development trends

China Paint Online News Information: Since the reform and
, China's building materials and home industry has achieved rapid development. View of the development of the industry in the past ten years, whether from the size of enterprises, brand influence, building materials home industry, the layout of large and small brands are increasingly different. In the face of the personalized needs of new channels, enterprises into it also need a steady stream of "vibrant", the future of China's building materials home industry in the end how to develop?I, the advent of the era of micro-profit
with the increasingly fierce market competition, as well as the marketing market continued to regulate, home building materials manufacturing boom period has passed, followed by entering a micro-profit era. In the past, net profit as high as 30% to 40%, or even more, now the general profit of enterprises is only 15 to 20%, and some enterprises of individual products, profits are only 5% to 10%.
the era of micro-profits is particularly a cold snap, it makes those who are poorly managed, higher costs, only under the windfall there is room for survival of enterprises are in danger of being eliminated, in the cold and cold to be eliminated. At present, the Pearl River Delta, Yangtze River Delta, Chengdu three residential building materials base many household building materials enterprises into a state of sleep and shock or even out of the horse.
enterprises, we must rely on improving internal management, improve quality, reduce costs to regain opportunities for development; We must rely on further adjustments in production, marketing, etc. to inject new impetus.2, the market competition is more intense
the intensification of the market competition, mainly manifested in three aspects:
1, a variety of grades of home building materials products production and marketing have appeared "giant
In this way, it is easy to play to their strengths, focus on the strength of the advantages, attack the opponent, develop themselves.
2, professional division of labor more detailed, leading the way
home building materials production is from large and all-to-professional development, some of the production of hotel home building materials, some dedicated to civilian suites, but also specialized in bedding, sofas and so on. The division of labor is more clear, so that the competition in various fields intensified, they race quality, price, than service, more and more white heat.3, home building materials design from product design to enterprise design
home building materials as into the family, close to life of special goods, will certainly play a personalized role in the trend of modern life. Personalized shaping and emotional cultivation can not be separated from "design". All kinds of designers have stepped onto the stage of home building materials, home building materials enterprises have to foreign and design professional colleges and universities of talent beckoning. Product design, home building materials exhibition hall design, home building materials display design, product image and corporate image design talent will become a shortage of talent in the home building materials industry. Home building materials industry is slowly from the design of products, design stores gradually to a higher level of design life., green home building materials products will become qualified home building materials necessary conditions
tomorrow, "green home building materials" will be your ticket to enter the market. China's home building materials enterprises began to use high quality and green environmental protection for the selling point of the market reshuffle. Accession to the WTO has accelerated the pace of green development of China's home building materials, exports around the green barriers, domestic escape from the eyes of environmental protection, China's home building materials and foreign home building materials giants are face-to-face confrontation.
, however, foreign home building materials green barriers have been high. It is understood that Europe and the United States, Australia and Singapore and other countries green home building materials penetration rate of nearly 100%, Japan and South Korea is also nearly 50%, many domestic "qualified" home building materials because far from the West's "green standards", can only see the loss of one order after another. With the improvement of quality of life, China's home building materials consumers will be green home building materials as a "qualified" home building materials necessary premise.5, home building materials business status multi-existing, brand stores lead the way
the circulation of home building materials exhibition status from the basement and top level of the department store as a supporting role, the development into the home building materials city professional exhibition floor protagonist has gone through decades of time. Home building materials businessmen have also experienced the transformation from ground vendors to brand promoters role. The rapid development of the home building materials franchise market has created a well-known brand in China's home building materials industry.
building materials manufacturers have carried out image management, in order to shape products and brand image to build a display image stage, product promotion has been transformed into brand promotion. Brand independent stores, brand stores, home building materials franchise market each lead. Home building materials businessmen are struggling to find the best way to market. However, all kinds of marketing methods have their own characteristics, each has its own advantages, so we should value the business content. However, from the accumulation of intangible assets and management of the promotion, brand independent stores are the most optimistic in the industry., home building materials customization and personalized service will be more popular
the development of home building materials products is a customized process towards industrialization. Its development experience has gone from asking carpenters to customize their doors to buying in franchise markets, because we live in a more standardized and specialized housing type. In recent years, the rapid changes in home building materials products reflect the singleness of after-sales service of home building materials, home building materials market supply and demand changes require enterprises in the service technology to change rapidly. Home building materials from the point of view of product positioning, there are roughly four stages of development: popular, differentiated, customized and personalized.
years, the embodiment of catering to consumer subjects and rights and interests is becoming more and more obvious, consumers from the background to the front desk. Home building materials manufacturers must move from passive after-sales service stage to actively attract consumers in the prenatal design stage, the integration of consumer opinions in product design, customized products for consumers, so that products personalized. There is a striking trend here: resellers become service providers, sell products become service providers, and generate higher profits by providing services. This personalized service will be done through a computer network and a joint design with direct consumer involvement. The service competition in the home building materials market has risen from service consciousness to service technology.7, brand building and production and operation of division of labor cooperation
In order to more effectively occupy the market, the existing home building materials manufacturing and marketing industry will be developed to the poles: there are specialized home building materials brand enterprises, they operate home building materials brand rather than production products, they do not have factories. There are specialized production-only enterprises, they do not have to consider the market, do not have to distribute their own, completely by the brand operators under the order production.
brand building and production and operation of the division of labor cooperation has the following benefits:
1, to the professional division of labor in the direction of refinement, easy to enhance and concentrate the advantages of the industry.
2, to achieve the separation of production and marketing, is conducive to focus on and capital for production and brand building.
3, so that production to order-type, batch-type development, is conducive to the realization of planned production.
the separation of brand and production and operation, it is possible to build brands abroad, domestic production and marketing situation. 8th, will continue to have giants to integrate the industry
home building materials industry shuffle integration is a survival of the fittest, survival of the fittest, the elimination of the process of the unwell. In this big fish small fish, small fish eat shrimp rice food chain, there are always some household building materials giant in the stupid move. They even reached some kind of tacit understanding, division of the market, to a three-legged stand or spring and autumn five,the situation of the seven male war countries.
So, home enterprises around the needs of consumers to divide products and markets must not be wrong, enterprises should improve and avoid short, play their own strengths to create a good product development market. In the face of their own shortcomings should learn more from other excellent enterprises. Home alligators have been stupid, the future of the home building materials market stage is about to stage a good play!
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