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China Coatings Network
News: The past decade, is the
coatings
industry's rapid development of the decade, but also the Internet explosive growth of the decade, and in recent years, the paint industry has bid farewell to the past windfall, blowout era, and by the impact of the property market, raw materials and labor costs rise, the paint industry in the process of moving forward encountered many obstacles. In this situation, the
coating enterprises may
the Internet, break through the development dilemma.
According to the relevant survey report, the development of the paint industry in 2014 was somewhat unsatisfactory, and has been exposed to a number of negative, which is related to the overall market environment, such as housing restrictions inhibited consumer demand for purchase, increased operating difficulties, fierce market competition, business withdrawal, rent decline, cost increases and so on. Under heavy pressure, the performance of paint companies declined, difficult to operate. And these market chaos also directly led to the development of paint enterprises into a difficult situation. In the face of the current market environment, many coating enterprises expressed the hope that the development of e-commerce, on the one hand, can use e-commerce to grasp the consumer trends of the times, on the other hand, also hope that through e-commerce to ease market competition pressure. However, due to the particularity of the industry, the current coating industry involved in the field of e-commerce has not yet had a particularly successful case and mature model, most of the first-line brands are still in the exploration stage.
In 2013, furniture companies that borrowed Internet thinking grew rapidly, with unique O2O, big data mining and Baidu marketing platform, with monthly sales of 150 million, annual sales of more than 2 billion yuan to the industry strong stimulus. This has brought new hope to many home enterprises, including many coatings, so far, there are many paint enterprises trying to embark on the journey of e-commerce. However, coating enterprises take the road of e-commerce, the biggest problem is how to break through the traditional store network, to find a new direction of development, from this point of view, the transformation of enterprises is more urgent.
In this era of e-commerce, paint companies how to meet the strong desire of consumers is the focus, e-commerce penetration of the paint industry is accelerating, and this will also be the direction of many coatings enterprises efforts. But enterprises can not because of the trend and blind convergence, but also according to their own circumstances, avoid blind, at the time only products and services to do a good job is king, so as to truly embrace e-commerce.