Market supply and demand imbalance, coating enterprises diversified channels

A direct flagship store, factory group purchase rise
according to market research, found that many
paint brand
has gradually withdrawn from the terminal store, but by the terminal store after the withdrawal of the sub-rules of it is difficult to enter again, for the future development, some enterprises still retain some stores in the store. However, in such a situation, many
coating enterprises
in the channel marketing has become more diversified, direct flagship stores, factory group purchase and other new marketing channels began to gradually heat up.Tweet to the Internet platform e-commerce hot
At the same time, with the wide application of China's Internet, as well as e-commerce, network marketing model of the rapid rise of the traditional marketing model has been unable to meet the needs of consumers of the modern pace of life. Therefore, in order to cope with market changes and reduce sales costs,
coatings
enterprises began to try to shift the battlefield to the Internet. However, many paint enterprises on the network marketing awareness there are still many misunderstandings, and these mistakes are hindering the development of coating enterprises today.Thye four-level county and town market into a power point
In recent years, many coastal industries continue to transfer to the mainland, the income gap between the mainland and coastal residents is narrowing, many central provinces and coastal areas are also narrowing the wage gap. As residents' income levels continue to rise, paint consumption in these provinces is also on the rise, not only in the central region, but also in some western capital cities. In the current first- and second-tier market fierce competition, paint enterprises to the third- and fourth-line county town market.
In short, in recent years, many paint enterprises in the country are still expanding capacity, which shows that the problem of overcapacity can not be successful overnight, in the "access to the world" concept, paint enterprises to expand sales channels can adjust the imbalance between supply and demand to a certain extent.