Marketing: 10 marketing means to arouse people's "desire"

Core tip: the most headache for enterprises now is how to arouse consumers' desire to buy Therefore, there are various kinds of advertisements to arouse people's desire to buy from multiple perspectives Enterprises also work hard from all aspects, including paper media, audio, film and television! Coating enterprise marketing is no exception, have joined the marketing army Nowadays, businesses are no longer simply designing consumer experience, but carefully creating atmosphere They will decide what ads you can see and smell in the store according to the research results Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: now the most headache of the market is how to cause consumers' desire to buy, so there are many strange advertisements, which arouse people's desire to buy from multiple perspectives The enterprise also makes great efforts from all aspects, including paper media, audio, film and television! Coating enterprise marketing is no exception, have joined the marketing army Nowadays, businesses are no longer simply designing consumer experience, but carefully creating atmosphere According to the research results, they will decide what advertisements to let you see, what smells and what sounds to hear in the store, and even the salesmen seem to touch your arm unconsciously This is not all high-end brain science Here are some tricks that companies use to entice you to buy more 1 They will make you nostalgic Don Draper, the protagonist of mad men in advertising, describes a moving scene in the design of Kodak's marketing proposal But the amount of family, pets and short-lived childhood you see in the ads every day is not just a trick that touches your heart This nostalgia makes people less concerned about money and willing to spend more on shopping, according to a new study 2 They will arrange rude salesmen for you In high-end stores such as Gucci, customers are more likely to buy expensive goods when salespeople behave rudely, a new study finds This effect does not apply to hot brands, only to luxury goods It seems to have something to do with people's willingness to be part of a group American actor Groucho Marx once said: if a group doesn't want to accept you, you will want to join it more 3 They will use small packaging to let you buy more You might think that if you stick to buying and drinking the latest fad of mini soda and beer, you'll drink less But the study found that buying a large number of mini packaged products will actually increase your total purchases 4 They will make you lost or confused It's no coincidence that the display of groceries often leaves people unable to find things Martin Lindstrom, an expert in marketing strategy, says losing focus makes people more likely to consume impulsively Wendy Liu, a marketing professor at the University of California, San Diego, also points out in a study that being interrupted in shopping can also make you less price sensitive This is because when you look at the product again after distraction, you will have the illusion that you have considered it 5 They will imitate your actions and let women touch you Women, not men's touch, will make men and women consumers relax the control of money So if the saleswoman slaps you on the shoulder, you may unconsciously spend more money In addition, the study also found that if a salesperson (male and female) imitates your posture, you are more likely to buy what he or she sells 6 They will let you observe the goods closely A study by Caltech found that mugs and DVDs in front of customers are willing to pay at least 40% more than photos or text descriptions, and snacks in front of customers are 60% more expensive Another study also found that the more time you spend watching and touching a product, the more likely you are to buy it 7 They will make you have the illusion of big promotion Whether you're using a shopping cart or a small basket, you'll want to fill it up, so you need to think carefully about whether those "discounts" are really cost-effective Researcher Lindstrom found that adding a "limit of 8 cans per customer" to the price tag of a can of soup would make its sales soar, even though it didn't even get a real discount because it gave people the illusion of promotion So in front of the checkout counter, you should ask, "10 dollars 10 pieces" does it just mean "1 dollar 1 piece"? 8 They will give you some free benefits According to a paper published in the Journal of CO nsumer research, even a piece of free chocolate, as long as customers eat it, will immediately increase their interest in expensive watches, fashionable and elegant shirts, apple notebooks and other non food luxury goods 9 They will remove the currency symbol If you think the menu of your favorite upscale restaurant is marked "28" in plain old font instead of "28 dollars", just to be simple and chic, you'd better think about it again A study by Cornell University found that removing the dollar sign or even the word "dollar" from a menu would cost people 8% more in a restaurant 10 They will carefully create a store atmosphere The sound and smell in the store will make you less concerned about your wallet Researcher Lindstrom sprayed some apple pie fragrance on the home appliance store, so the sales of microwave ovens and refrigerators increased by 23% He also found that playing concerts in hotels in Germany and France affected wine sales Even an environment without music can cost you more: research shows that people are more likely to buy fancy sneakers when they are distracted by noise Key words: coating marketing, purchase of yuoba diatom mud brings us a new feeling Diatom mud construction is hard to become a market shortboard? Industry standard issued to help standardize the construction of the same kind of information • jade paint marketing season is coming soon, coating enterprises need to prepare for war in advance • jade paint enterprises how to do a good job in marketing, content is king? • the younger consumption of jade paint market is an inevitable trend Jade paint marketing: wechat marketing of jade paint enterprises is the most important one for consumers How do dealers think of this year's "double 11"? • the blue ocean campaign of coating e-commerce or the "opening" of coating agents should review why the products can't be sold out What are the new ways to play in the "double 11" home e-commerce decisive battle? • is the life of paint dealers forced to persist or to leave? • how to build a paint home for paint agents to develop distributors is to focus on the news and information of coatings, diatom mud, paint coatings, coating process, fire retardant coatings and coatings, diatom mud, paint coatings, coating process, decoration knowledge and decoration effect map of fire retardant coatings,