Marketing: "30 points on appointment" to master the marketing strategy of microblog coating

Core tip: with the birth of the Internet, network marketing also appears Microblog is a newly emerging communication platform in recent years Many people expand their business volume through microblog marketing, but most of them can't get the key points and it's difficult to achieve the expected results Under the leadership of Xiaobian, we have a 30 point appointment with Weibo to easily grasp the marketing strategy of paint Weibo The order of the marks on the pictures is not meaningful, so they can be synthesized freely Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint Home News: with the birth of the Internet, network marketing also appears Microblog is a newly emerging communication platform in recent years Many people expand their business volume through microblog marketing, but most of them can't get the key points and it's difficult to achieve the expected results Under the leadership of Xiaobian, we have a 30 point appointment with Weibo to easily grasp the marketing strategy of paint Weibo The sequence of the logo on the picture is not of real significance Free synthesis I setting attractive tags for a new enterprise Weibo, you need to set tags when updating your Weibo For example, if your Weibo is website promotion, you need to set a promotion tag, so it is easy to be concerned If you set up a coating product promotion and release, you can publish it to the enterprise micro blog with pictures and texts The language is lively and more intuitive, attracting other bloggers to watch For example: coating enterprises should set up some labels related to coating, so as to attract the attention of potential fans 2、 It is an important factor for fans to be more precise in microblog marketing Only fans can see the content we send on microblog The promotion depends on the fans forwarding their replies to each other The more they forward, the wider the coverage, the better the promotion effect Therefore, in microblog marketing, we need to constantly improve the number of fans We can make more people pay attention to their microblog by paying attention to others, becoming their fans, sharing some useful content in the microblog, gaining more fans' onlooking, strengthening the interaction with other coating enterprises or personal microblogs, and getting closer In addition to more fans, we should pay attention to refinement, not zombie powder, and quality We can pay attention to the microblogs of some celebrities or famous enterprises, strengthen communication, and increase the fame of our microblogs 3、 Keyword setting For communication, your keywords will definitely affect the ranking of your microblog on the search engine You need to use the keywords favorable to the website as the microblog theme and build the content, so that you can better occupy the position The microblog account should pay attention to the keywords as your microblog theme, and the most direct impact is PageTitle, which will directly affect your ranking At the same time, you can also search for relevant keywords to focus on a topic We can interact with coating related enterprises or individuals, focus, forward, comment and reply, and communicate with them, so that their fans can focus on you, or even some of their potential customers to focus on you and become your potential customers 4、 Building trust Trust is the most important emotion in any sales In his monograph money philosophy, Zimmer once said that trust is "one of the most important comprehensive forces in the society", and elaborated that "without the general trust between people, the society itself will become a loose sand, because there are few relationships that can be built on the exact cognition of others If trust is not as strong or stronger as rational evidence or personal experience, few relationships can be sustained In microblog marketing, we'd better upload real enterprise or personal information, which makes other fans feel that we are real, and makes people easily have a sense of trust Only with a sense of trust can we carry out the next series of marketing activities For example, paint enterprises or agents must upload real communication methods, paint articles or relevant information on Weibo, so that fans can trace their sources and communicate with them safely and boldly 5、 Regularly update, do not register a microblog, just as a decoration If you want to update dozens of microblogs, just ignore them if you can't remember In fact, you can publish several microblogs every day on average, but these microblogs must be attractive Don't over forward other people's topics It's better to forward properly If you transfer, you will make fans lack of freshness, so it's the best choice to forward moderately and add originality 6、 Actively interact with others when others comment on your Weibo, you can talk with them and discuss some common comments You can also hold some small activities on Weibo for others to participate in, so that more bloggers and fans can communicate with you and share your content for its dissemination For example, Li Houlin's new year's fairy tale: give a wish netizen a diamond ring, which is a successful micro blog activity Through this event, Li Houlin won a good reputation and is said to have attracted a lot of business for him Although Weibo was born soon, some enterprises have been on the front end and achieved remarkable results We should learn from each other's strengths and take advantage of them to carry out innovative marketing in combination with our own 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