Marketing: 6 + 1 God level viral marketing tells you what is the best marketing

Core tip: what is the best marketing? What is the definition of the best? What are the specific standards? Or more simply, is the best equivalent to the most recognized? If a marketing activity is very recognized, is it excellent? Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: what is the best marketing? What is the definition of the best? What are the specific criteria? Or more simply, is the best equivalent to the most recognized? If a marketing campaign is recognized, is it excellent? Hemingway said, "if you become popular, it's often because of the worst part of your work." This is a famous saying of his But marketing is not writing novels The most important thing is the commercial effect Then, how to measure the commercial effect? For marketing workers, performance is only one aspect of brand marketing, and the other part is the emotion, creativity, inspiration and artistry that we bring to marketing Below is a compilation of 6 + 1 God level viral marketing for you to tell you what is the best marketing 1 Find a home for Eddie, a vicious dog Most pet adoption organizations try to make the kittens and puppies look as attractive as possible, but the Silicon Valley Animal Protection Association doesn't: they released a set of creative, interesting and different photos in December 2014, which really show the pet's appearance Eddie, a Chihuahua, the dog in this photo set off a little whirlwind The blog post that sent the pictures spread quickly on the shelter's website and social networking site The shelter also offers other ways to promote it, including posting videos on YouTube Why it works: the content of this advertisement is so sensational that it is popular Usually, emotional ads play pictures of heartbreaking pet homes like slides, accompanied by sad and solemn music as background music Finnegan Dowling, social media manager at the shelter, said: "the most common reason why people don't want to come to the shelter is because they feel very depressed, which is caused by some marketing activities We try to separate trauma, sadness, abuse and accidents from the brand story of the shelter " What's the effect: this marketing campaign has caused a small sensation This story was reported by Huffington Post and some news release channels, which attracted people's attention to the pet shelter Most importantly, Eddie the Beagle found a family to live in 2 What is the relationship between the Berlin wall and airbnb? In November 2014, airbnb released an animated short film The short film corresponds to two themes: the 25th anniversary of the fall of the Berlin wall and the "home for all" that travelers love Why it works: with its website create airbnb (create Airbnb Com), airbnb can efficiently and appropriately collect large-scale consumer data The special film mentioned above tells the true story of an airbnb user: taking her father to Berlin to heal the emotional wounds The film is like the best story, the details are enough to be real, but the background is enough to be universal and convincing In this case, the story finally provides a powerful combination of style, art and story content What's the effect: the goal of this marketing is to improve the brand awareness (improve the awareness of Berlin as a tourist destination) and let customers participate in the activity content 3 "Customize your own gla" - Mercedes Benz allows anyone to choose the color, wheel, ceiling, front bumper and other elements of the car through instagram, and customize their 2015 gla class car There are 132 permutations and combinations for you to choose from Visitors to the site can have many choices by clicking on a series of linked images, like entering Alice's rabbit hole Why it works: this kind of marketing is very flattering and makes people feel amazing Instead of the traditional way of attracting customers to the company's website, it caters to the needs of demanding customers and lets them complete the selection through instagram It mainly adopts the concept of familiar "self customization" web development tools, bringing a series of new, innovative and social changes At the same time, its success is also due to the fact that it enables consumers to "see" their own cars - the first step in guiding consumers to buy What's the effect: it's hard to get accurate success data for this project Others know that 3750 people are paying attention to this project, and the data is very striking 4 In July last year, in order to celebrate the 14th anniversary of the release of studio album "manufacturer fun", yankovic released eight videos on YouTube in eight days One of them, Word Crimes, means MV make complaints about the Blurred Lines of Robin Thicke, and has spilt out all kinds of grammatical "crimes" committed by netizens to modern English Why it works: Jankovic has always held a certain position in people's minds In the marketing campaign of his latest album, he cooperated with social media, actively participated in the network sharing culture, and received great results What's the effect: Jankovic has been in business for more than 30 years Last year, as a comedian and singer, he won the No 1 position in billboard 200 album list for the first time with "manufacturer fun" The album is also the first comedy music album on the list since 1963 There is also the fact that the number of viewers of the "text crime" MV has jumped to nearly 23 million It's just crazy 5 Have you ever experienced this situation when turning a smartphone into a wireless microphone? When attending a business activity, the audience asked a question, but the guests and other audiences who were asked on the stage didn't hear the question clearly? Crowd MICs app can turn a smart phone into a wireless microphone, allowing users' voice to reach everyone's ears through the indoor audio system Mesa, an Arizona startup that created the software, was founded by Tim Holladay and the Sean Holladay brothers The company released a short video highlighting the problems that event organizers and participants will encounter and how they use technology to solve these problems Why it works: crowd MICs' marketing approach is simple, but it's a brilliant idea It goes out of a traditional misunderstanding in the field of marketing, that is, effective video is always very expensive and time-consuming, and also requires a high level of skilled production It suggests that we may change our marketing mindset: what if we don't work so hard to make videos? What if we tell consumers the true product story truthfully and concisely and understand the problems faced by consumers from our heart? What's the effect: last year, the Holladay brothers released the short video before the company was founded Since then, mesa has evolved Tim Holladay, CEO of the company, said the company has reached cooperation with salesforce, a CRM software service provider, Univision, a Spanish language portal in the United States, Novartis, a multinational pharmaceutical and healthcare group 6 Create a perfect resume of LinkedIn Matt Henshaw, a musician, uses a set of slides to tell the story of his return after he thought he had left the industry forever The theme of the story is how an atypical LinkedIn user rediscovered his passion and sought a return - all thanks to his working relationships on the platform The story feels like a digital story from SlideShare, a slide sharing community acquired by LinkedIn in 2012 Why it works: what should a bottom-up and somewhat boring brand do to expand its appeal? LinkedIn emphasizes that LinkedIn is more than just a resume repository by telling unexpected stories "In fact, it's for every ambitious person," Henshaw says The last page of this slide is the call to action It first asks the audience a question - "what's your dream?" - and then reminds you that it's time to "update your resume." This is a great move What's the effect: Henshaw is fully committed to his music career, and he has a busy tour plan At the same time, his slides in LinkedIn have about 60000 visits, more than 2000 shares and 200 downloads For a promising British singer and songwriter, this figure is not bad Additional bonus case: "Platinum" or "blue black" skirt? I really love instant marketing, because many companies spend too much time and effort trying to copy those popular microblogs, rather than really create new marketing activities But instant marketing can be fun The famous viral "skirt" has divided the world into two groups: white or blue black? Almost all brands that have launched twitter have published text or pictures under the topic of "skirt", including Dunkin's do nuts (donut wearing white and blue black on social networking sites) and Italian restaurant olive Garden and Xbox But in my opinion, Adobe did the best in this instant response They chose to publish a blog post by photographer hope Taylor In this blog post, the photographer uses Adobe color software to find out the color of the skirt What's the effect: according to the statistics of cmo.com (Adobe's marketing consulting website), more than 801000 microblogs were forwarded by Adobe within 24 hours, including 17300, nearly 9800 likes Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,