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    Home > Coatings News > Paints and Coatings Market > Marketing: a brief analysis of three business ways of enterprise management

    Marketing: a brief analysis of three business ways of enterprise management

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: what is business way? The essence of business way is marketing fromemkt.com.cn Marketing is to buy and sell The essence of business way is to solve the relationship between buying and selling and establish a smoother relationship between the enterprise and the market We have always stressed that products, brands and marketing are the cornerstone Why are some enterprises constantly innovating their products, constantly manufacturing and stimulating new demands, while some enterprises are always following, such enterprises are the majority, while some enterprises are still addicted to their own small world We classify these three enterprises as business Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: what is business? The essence of business way is marketing fromemkt.com.cn Marketing is to buy and sell The essence of business way is to solve the relationship between buying and selling and establish a smoother relationship between the enterprise and the market We have always stressed that products, brands and marketing are the cornerstone Why are some enterprises constantly innovating their products, constantly manufacturing and stimulating new demands, while some enterprises are always following, such enterprises are the majority, while some enterprises are still addicted to their own small world We classify these three kinds of enterprises as big, medium and small businesses in the business world On the surface, they are the size of scale and volume In essence, they are the broad and narrow sense of management Small businesses do their own products through many enterprises, especially in the production-oriented enterprises and export-oriented enterprises, we can always hear Zheng Di, the head of the enterprise, clapping his chest and telling us that his products are the best, listing a lot of good places But they ignored whether these products are really good, whether they have competitive advantages in participating in the market, whether the products produced for the European market are suitable for the Chinese market, and whether they are fatal for export-oriented enterprises, all these problems have puzzled the development of the domestic market of these enterprises We had contact with a furniture Enterprises, 90% of which were exported to Europe and the United States before 2007, have also been doing domestic market Because their energy is mainly focused on export and they have to do domestic market in 2008, it seems quite difficult They directly take export products to attract investment in China There is a certain difference between the specifications of furniture products exported to Europe and the United States and the mainstream demand of domestic market, so investment attraction is facing pressure Another enterprise, inspired by Milan exhibition, has developed a fashionable furniture series with acid wood and high gloss paint The price is quite high If we only look at the products, it is quite eye-catching However, when we go through the market, we find that this series will face difficulties First of all, the price determines the positioning This series of counterparts must be luxury villas, which are loved by these luxury villas European American style home decoration style, the corresponding consumer groups are also over 36 years old with age structure, these people are relatively calm and introverted, there is a distance for this fashionable and bright products, a few new expensive and luxurious home decoration styles, and because this series of products are inlaid with feminized crystal ornaments It seems to be full of feminine taste, which may lead to the loss of the demand of some new men Finally, we think that this kind of product can only be reduced to the second milk product, a kind of product suitable for a woman to live in a luxury house and villa Another example is the familiar floor A brand in the industry has exaggerated surface treatment, carbonization, volcano, large specification and size It has attracted attention when entering the market, but it is very limited when it comes to product sales On the one hand, it does not consider the combination with the overall mainstream home decoration style, on the other hand, the high-end pricing determines the market positioning, exaggerated and highly personalized products and the aesthetic of the target population There is a certain dislocation in preference The essence of buying floor is to pay attention to the natural and precious characteristics of wood Excessive surface treatment makes the wood lose its original surface pulse, and even the wood species can not be identified, so it is difficult to be accepted Most of the products, building materials and home furnishing industries in China's market are Chinese businesses, which is also the characteristics of China's market, Shanzhai culture Making market products is actually a follow-up strategy, which is the most cost-effective way for enterprises Most of the second and third tier brands we are familiar with belong to this category In 2005, the retro floor rose, and the living family was unique Within one year, the retro wind blew into the whole floor industry In recent years, parquet floor, real wood grain, molding chamfering, imitation of solid wood and other products have become the trend of the industry Product following is also a strategy It is important to have its own core at the same time of following No matter star products or technical advantages, or unique brand culture, it will not follow forever, and will not lose itself in following For first-line brands, there is also the use of follow-up strategy Shengxiang and other first batch of enterprises introduced laminate into China The original price exceeded the price of solid wood flooring, so a large number of enterprises swarmed into the field of flooring Today, laminate has become the lowest end product In this process, some brands of flooring synonyms, such as holy elephant, feilinger, Dell and Kenya, feel the difficulty of development They upgrade one after another and make multi-layer solid wood composite flooring Depending on the advantages of the network, they also gradually obtain certain development This period is exactly the period of the rapid development of multi-layer solid wood flooring The brands that ignite the multi-layer solid wood flooring are still lifestyle, North American Fengqing and other brands What's important is that these brands are not simply following, but a strategic consideration based on the establishment of brands (including sales volume, unique culture and marketing mode) It is the way for big business to be a consumer's product and lead the product innovation and consumption trend In the floor industry, we are familiar with the life of family, friends, scholarly door, rich, Enron step in this area to do better They are the real brands of consumer products After the popularity of hand scraping antique floor, the peers keep following up and gradually weaken their advantages At the same time, they strive to launch new products to meet the needs of the middle class, such as Mannington carbonization, long and wide collocation, and cube series Once again, they show the characteristics that are often imitated and have never been surpassed They are followed again in the floor industry In 2011, they are again important Pound launched the Da Vinci stone plastic floor, to be a young middle-class group The life family has always locked the group in the middle class and above, and developed corresponding products around them After years of leading the paint technology with titanium crystal surface, worldfriend has launched 3D surface products to meet the needs of consumers' product interests Shuxiangmen focuses on aesthetic research, develops many antique aesthetic floors, and leads the consumption trend of high-end people's home decoration Fudley has launched oak life, and achieved the ultimate of an oak species, with multiple producing areas, multiple surface treatments and multiple specifications It also leads the consumption trend of keen oak life culture Enron steps to the art of parquet, the floor art interpretation to the extreme, people have to like, in the designer channel to obtain high recognition A space for one person to do the consumer's products, they have deeply explored the aesthetic needs of the corresponding target consumers, and created a new world of consumption They not only shocked the industry deeply, but also shook the minds of consumers, and gained a place in the brutal market competition We say brand management, product is the first thing Enterprises should put themselves into the consumer market to plan and develop their own products They need to be clear about the people they want to sell, and carry out profound research around them Only in this way, the products can better serve the marketing, promote the sales and achieve the long-term development of the brand Want to play micro blog marketing: 21 military regulations of micro blog operation of enterprises: how to do a good job of "introducing" similar information for manufacturers of "South Orange but North orange"? Patterns worthy of reference for coating enterprises -- Sam's membership store pattern • after sales service of coatings is maximized, and consumers or "buy" and love each other deeply • how can small and medium-sized coating enterprises take advantage of Spring Festival holiday consumption? O2o or another pit for coating e-commerce · Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,
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