Marketing: a favorite business plan for venture capital companies

Core tip: on the topic of "how to write a business plan", there is a lot of information on the Internet More experts have written this into a book I have searched dozens of different books There is no standard answer to this question First of all, what is the purpose of the business plan? For example, to write for financing, to send an email to potential investors for the first time, to give a roadshow to investors, or to further elaborate the business plan for investors? Their writing methods are different Many people write business plans not for venture capital, but Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: about the topic of "how to write a business plan", there is a lot of information on the Internet More experts have written this into a book I have searched dozens of different books There is no standard answer to this question First of all, what is the purpose of the business plan? For example, to write for financing, to send an email to potential investors for the first time, to give a roadshow to investors, or to further elaborate the business plan for investors? Their writing methods are different Many people write business plans not for venture capital, but for business competitions, or to apply for various government funds or awards, etc This kind of writing is even different Today, we are going to talk about the business plan we most want to receive as a venture capital company Form and pages of business plan: venture capital companies receive a lot of business plans from various channels every day, and the time they can use to see the business plan is limited So I suggest that the first business plan for investors should be made with PPT On the one hand, PPT is more convenient for graphic layout, richer performance, and easy to explain clearly the entrepreneurial projects; on the other hand, PPT is generally viewed by page, which makes people more patient to understand It's about 20 pages Don't deliberately control the number of pages It's important to make each piece clear Part one (2-3): what - make it clear what you want to do Use ppt of 2-3 pages to make clear what you are going to do Don't write a whole page of PPT in large paragraphs What you need to do should be clear in one or two sentences It is better to match with a simple upstream and downstream diagram or functional schematic diagram to make the project clear at a glance The core here is to focus, to show that you want to do something, and you want to solve a key problem in it Don't pursue big and comprehensive, and don't have too long industrial chain Secondly, at present, the projects obviously to be done by the commercial giants and several projects that are competing and getting better financing should not be done There have been too many failures in such projects It's not that you don't succeed, it's that investors aren't interested Relatively low probability of success, investors are not willing to gamble with each other The second part (4-6 pages): whynow - industry background, market status use 4-6 Pages ppt to explain the industry background, market development trend, market space Explain that you are doing the right thing at the right time and that there is a lot of market space A large market does not mean demand To describe in the current market context, your project captures a user's pain point Or your project can bring users more cost-effective products or services Try to list the comparative analysis with competitors to show the current business opportunities The third part (5-10 pages): how - how to do it, as well as the current situation, use 5-10 Pages ppt to explain the specific scheme of business model implementation Including product research and development, production, market, sales strategy Here is how the project is implemented and the final effect achieved It is suggested to study more about lean entrepreneurship Product planning and entrepreneurship should be carried out in small steps, and product ideas and business models should be verified and adjusted in stages Part IV (2-3 pages): Who - your team uses ppt of 2-3 pages to clarify the shares and division of labor of the team The team should have a reasonable division of labor and introduce the background and strengths of the main members of the team Emphasize that the individual's ability is suitable for the position, and the team's combination is suitable for the entrepreneurial project The project is implemented by people, and the effect of different teams is different Let investors know that you are not alone in the battle, and whether there is a team also shows your personal leadership from the side Of course, the money invested in individuals is totally different from the money invested in teams Some entrepreneurs will get a large amount of investment from a celebrity reported on the Internet, believing that their projects are more reliable and should be invested accordingly He didn't know that it was the team, not the project, that generated the high bargaining price So and so celebrities had a group of teams and corresponding resources behind them Part 5 (page 1-2): why you - advantages use ppt on page 1-2 to clarify your project and team advantages "Things first, people first", let investors believe that what you have to do is very promising, and your team is very suitable for this project Answer two questions: "why do you do this project now?", "why can you succeed?" part 6 (2-3 pages): how much - financial forecast and financing plan use 2-3 Pages ppt to explain the financial situation of the first three years and the financial forecast of the next three years The profitability of early projects is not important, and investors are mainly interested in high growth Indicate your financing plan, how much money you need, and how many shares you are prepared to dilute Generally, a one-year plan should be made for capital demand What goals should the project achieve in this year and how much money is needed to achieve this goal The diluted shares should be less than 30% If you dilute too much, you are working If you dilute too little, investors may not be interested It is suggested to understand the lean financing we wrote before, set stage goals and take small steps quickly Key words: marketing plan: how to manage the coating enterprise's own brand strategy; Fu Mei'ao coating engineer building construction surplus: formaldehyde coating in the air is difficult to eliminate; the home of the same kind of information coating is focusing on coating, diatom mud, paint coating, coating process, news information and coating of fire retardant coating, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire retardant coating,