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    Home > Coatings News > Paints and Coatings Market > Marketing: a marketing scam of "death penalty for human traffickers" in the circle of friends

    Marketing: a marketing scam of "death penalty for human traffickers" in the circle of friends

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: now the enterprise will use the marketing is perfect, marketing means emerge in endlessly, anything can be linked with marketing A few days ago, we made a lot of enterprises take advantage of marketing In recent days, wechat and Weibo have been screen swiped by graphic and text posts that insist on selling children and sentenced to death There are many relay, almost sweeping the network Some netizens found that the picture of the post had the words "thank you for the friendship support of XX net" Clicking in is XX net's registration page Questioning is the promotion means of this marriage website Surging news Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Home of coatings news: now the enterprise will be marketing with high quality, marketing means emerge in endlessly, anything can be linked with marketing A few days ago, we made a lot of enterprises take advantage of marketing In recent days, wechat and Weibo have been screen swiped by graphic and text posts that insist on selling children and sentenced to death There are many relay, almost sweeping the network Some netizens found that the picture of the post had the words "thank you for the friendship support of XX net" Clicking in is XX net's registration page Questioning is the promotion means of this marriage website Surging news contacted the public relations department of xx.com The company issued a statement saying that some employees of the website started marketing activities without approval because of their enthusiasm for the topic For this individual behavior that does not conform to the company's values, the website corrected it as soon as it was found and the loss of relevant employees The job was dealt with seriously (June 18, surging News Network) in fact, if you see the microblog and wechat that insist on selling children and sentenced to death, you can judge that the relay is a marketing activity of a marriage website with a little attention Although the website now states that it is only the personal behavior of employees, it cannot choose itself out completely The website said that after the discovery of the individual behavior of employees, it was corrected in the first time, and it was hard to be fully believed If it is corrected in the first time, how can the activity last so long and spread so widely? It is estimated that the relevant wechat and Weibo are read by tens of millions of people, and millions of people may enter the registration page of the website, adding tens of thousands of registered users to the website That is to say, even if you apologize to the public afterwards, marketing has been a great success - if you aim to expand new users However, this marketing activity of the wedding website has made two "Taboos" of PR communication First, although the topic of "insisting on trafficking in children and sentencing to death" has certain public welfare, it has nothing to do with the business content of the website, and it is difficult to pull it together The activity is just to get high traffic, and then some traffic is directed to the website registration page Second, although the idea of "trafficking in children to be sentenced to death" has aroused heated debate, it has great problems in itself Sensationalism is more than rationality, and even many relay participants have been criticized as "brain disabled" and blackmailed by friends In this case, although the activity adds new users to the website, it reduces the social reputation of the website These years, similar topic hype in the network marketing industry, has been common It should be said that this reflects the importance that enterprises attach to network marketing Some marketing and communication institutions design topics for enterprises, which can obtain a large area of "viral" communication, which also shows that network marketing has entered the stage of professionalization, and many practitioners have mastered higher network communication skills And from the specific topic content, marketers also generally avoid selling products directly, but take the public welfare route and sell "feelings" However, similar marriage and love sites to "insist on selling children and sentenced to death" to marketing, can only show that the level of online marketing is not high enough, or too eager for quick success and instant profit From the perspective of marriage websites, as we all know, nowadays, the competition of marriage websites, especially several big websites, is very fierce, and there is a great pressure to make profits In fact, there are many users of several big marriage websites For example, this website claims to have more than 80 million registered members However, the problem of marriage website is that it is difficult to maintain the stickiness of users to the website, and the value-added services provided to users are not enough In addition, in order to expand the number of users, deliberately or unintentionally relax the audit, resulting in the authenticity of user information is not high enough, which affects the trust of users to the website In other words, marriage websites should work hard to improve their connotation, and they don't need extensive horse racing But now, it's not another form of human trafficker to cheat registration with the topic of "trafficking in children is sentenced to death" For such self damaging marketing behavior, website operators should be warned The editor once again reminds the coating enterprises to pay attention to two points in topic speculation: first, the topic is related to the coating enterprises or products; second, the way of attention The proper use of topic hype in coating enterprises can attract the public's attention, increase the product exposure, and achieve twice the result with half the effort for coating marketing Key words: human trafficking death penalty network marketing topic hype coating marketing coating network: want to say that it's not easy to love you "2015 green building coating and coating Summit Forum" held in Shanghai, the home of the same kind of information coating is focused on coating, diatom mud, paint coating, coating technology, fire retardant coating news information and coating, diatom mud, paint coating, coating technology, Decoration knowledge and effect drawing of fireproof coating,
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