Marketing: a sharp tool for enterprises to solve e-commerce problems -- o2o model

Core tip: with the advent and popularization of the Internet, e-commerce has begun to sweep all walks of life In the era of national e-commerce, coating enterprises are suffering from logistics, after-sales service, user experience and other problems while developing e-commerce business Some insiders said that the increasingly hot o2o mode will become a sharp tool for coating enterprises to solve the e-commerce problem Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of coatings news: with the arrival and popularization of the Internet, e-commerce has begun to sweep all walks of life In the era of national e-commerce, coating enterprises are suffering from logistics, after-sales service, user experience and other problems while developing e-commerce business Some insiders said that the increasingly hot o2o mode will become a sharp tool for coating enterprises to solve the e-commerce problem The core of o2o mode is the combination of online and offline in the coating industry The enterprises that are really keen on innovation deserve respect Because whether it is innovation in business model or product technology, it means to forge ahead and make a big move In the Internet era, with the platform of electronic business and O2O mode, the simultaneous interpreting of new paint enterprises and traditional coatings enterprises has begun, and this is the opportunity and challenge for the development of the coatings industry The core of o2o mode is to bring online consumers to offline physical stores - online ordering or payment of offline goods and services, and then to enjoy services offline Coating enterprises push the information of offline stores to Internet users by providing information, services and other ways, so as to transform them into offline customers of enterprises In such o2o business marketing mode, there are not only physical sales stores, but also online sales and service platforms, so it is more convenient to provide offline consumption experience, so as to obtain more convenient and obvious advantages than online or offline enterprises alone It is worth mentioning that o2o marketing model can well solve the problem of interest distribution It must fully embody the idea of "sharing profits", aiming to solve the problem of interest distribution in e-commerce affairs where enterprises and businesses work together Previously, o2o mode combined the two functions of "online consumption" and "offline service" Although it formed a complete consumption experience link, it could not solve the problem of benefit distribution, which made the cooperation between dealers and enterprises difficult to last In the Internet thinking, "data thinking" and "user experience" are very important: the Internet makes data collection and acquisition more convenient With the arrival of the era of big data, data analysis and prediction has a very important value for improving user experience; and the fundamental of any business model is users, which is to make users satisfied The o2o business marketing mode of coating enterprises well combines "data thinking" and "user experience", and strives to distribute the "bonus" of the Internet to each participating dealer in order to achieve win-win development O2o mode will be the first choice for the future coating e-commerce The competition of traditional coating market will gradually enter the gluing, and the emergence of e-commerce just meets the demand of coating enterprises for information and the change of coating marketing means In this information age, coating enterprises should have a new understanding of e-commerce and combine the advantages of their own coating enterprises to expand the popularity and influence of coating enterprises through e-commerce "E-commerce of coatings has a strong dependence on offline entities, and the risk cost of consumers' choice is large, so o2o mode will be the first choice of e-commerce of coatings in the future." Said one insider At present, how to integrate online and offline has become an important topic for traditional coating enterprises to actively explore Compared with traditional marketing channels, o2o mode has more obvious advantages O2o mode not only facilitates enterprises to expand channels and markets at low cost in a short time, but also provides consumers with cheaper products, richer choices and more convenient shopping methods Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,