Marketing: a win-win way with paint dealers

Core tip: at present, many first-line brands and developing brands are faced with the possibility of major customer resource transfer, channel resource transfer and business direction transfer to varying degrees How to stabilize the loyalty of major customer cooperation and ensure the continuity of channel resources and customer relationship of brand painstaking management? It's really a question worth thinking about together Of course, in business, all the power comes from the trend of interests As a brand customer, there is no higher stage profit goal as the driving force I believe most of them will seek their own way out There are many vivid examples in the industry, such as the first-line brand NP project customer Qingdao Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: at present, many first-line brands and developing brands are faced with the possibility of major customer resource transfer, channel resource transfer and business direction transfer to varying degrees How to stabilize the loyalty of major customer cooperation and ensure that the channel resources and customer relationship of brand painstaking management can continue? It's really a question worth thinking about together Of course, in business, all the power comes from the trend of interest As a brand customer, there is no stage higher profit goal as the driving force I believe most of them will seek their own way out There are many vivid examples in the industry, such as the first-line brand NP project customer Qingdao Qicai, etc; As a brand manufacturer, we should know the truth of sharing with key customers, and also be inclusive More importantly, we should be clear that the turning and turning of the market channel terminal, or the outflow of resources, will hurt the brand's vitality During the period of healing and recuperation, we unconsciously have been overtaken by our competitors, and then we can catch up with them It's not worth the loss; So how can we ensure that the resources of key customers are not lost and will not lead to the passive situation of "customers bully the factory"? Maybe the following ideas can provide some inspiration for the brand strategy and enterprise operation of developing Chinese paint brands, even the first-line brands to a certain extent: For the regional big customers with advantageous capital strength, effective terminal channels, complete logistics and distribution system and perfect channel expansion business mode, it is advisable to guide the big customers to upgrade to the "brand operators" in the region, and consider establishing a sales company in local cooperation The company will give comprehensive and positive guidance on the brand operation of the branch company in the long run From the perspective of cooperation, make good use of many resources accumulated by key customers over the years As a brand operation and management role, the original key customers will focus on the operation and management of new business Such upgrading and transformation may be the "sustainable development" road that key customers have been looking for Of course, the above transformation and upgrading forms are more suitable for developing brands with certain brand influence, a certain market share in the local market, and a more optimistic market prospect Because strong first-line brands have an absolute strong attitude, they often do not pay attention to the gains and losses of one city and one place, which is not absolute When the newly integrated sales company is established, the two sides of the cooperation shall make clear the division of labor, specific operation management rules, specifications, processes, costs, profits and responsibilities, which will bring brand-new vitality to the marketing area where the brand is located, healthy sustainable development strategy, and finally achieve a "win-win cooperation" situation Of course, when the cooperation mode of "brand operators" develops to a certain stage, in order to meet the long-term cooperation, common struggle and shared ideals and vision of "brand operators", can brand manufacturers consider greater inclusive strategies? For example, the share allocation of brand listing.. When the coating industry and brand operator mode develop to the stage of almost homogenization, can brand manufacturers show greater inclusiveness? The so-called: Yes, it's huge; for example, upgrading "brand operators" to "brand owners" with brand ownership again? Is simple equity incentive appropriate? 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