Marketing: advertising strategy for key target market of coating enterprises

Core tip: every developing coating enterprise wants to show its head in the process of participating in the market competition However, the large-scale behavior of fully blooming and competing for CCTV bid is not suitable for all enterprises' own conditions and times As the publicity and launch of developing coating enterprises, it really needs to have clear ideas, practical and effective strategies and steady implementation The measures are to simply summarize the strategies and methods of brand advertising in a region recently served, share and discuss with the good teachers and friends in the industry: first, make clear the brand's own positioning as a coating production-oriented enterprise, and s enterprise has worked hard for many years Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Home of coatings news: all the developing coating enterprises hope to show their heads in the process of participating in the market competition However, the large-scale behavior of fully blooming and competing for CCTV bid is not suitable for all enterprises' own situation and time; As the publicity and launch of developing coating enterprises, it really needs clear ideas, practical and effective strategies, and steady implementation measures Now, the strategies and methods of brand advertising launch in a region in recent service are simply summarized, and shared and discussed with good teachers and friends in the industry: first, clear the brand's own positioning As a coating production enterprise, s enterprise has been operating hard for many years, and has some relevant experience in product formula, production process, coating effect, etc it has also imitated the VCI design and publicity release behavior of a famous brand As a result, the brand image of the terminal cannot be distinguished, has no image and characteristics of its own brand, and is completely submerged by the publicity of a brand; Therefore, the propaganda of small and medium-sized coating enterprises must not follow blindly, and must be combined with their own reality to shape their own characteristics; According to the actual situation of s brand, the internal resource adjustment plan of "centralized response & Channel value-added & professional segmentation" is preliminarily formulated For the key target market, the strategy of "centralized delivery" is adopted, with precise sniper targeting, equipped with small nuclear warheads, and focused bombing If the U.S forces want to bomb small Japan in World War II, it is also a fundamental turnaround of the overall war situation Small and medium-sized coating enterprises can From this series of measures, we will build a "brand base" and stabilize the rear and base areas of the brand Guide s brand to establish a brand-new terminal image store of "coating experience center" based on the brand positioning of "coating system application expert", so that the brand-new image of professional coating and professional coating can be displayed in front of the target customers Secondly, stick to the effectiveness of Guangxuan to put limited resources to the blade, as a small and medium-sized coating enterprises must understand the principle of "hard work and entrepreneurship"; Take "centralized, effective and pragmatic" as the principle of publicity, not greedy, not greedy, and pay attention to the effectiveness of terminal delivery, such as: terminal service vehicle, distribution vehicle body advertising, terminal store large-scale store recruitment, traffic police on duty post, newspaper Pavilion large-diameter sunshade advertising umbrella gift, large-scale real estate project completion, on-site brand roadshow of turnkey ceremony, Holiday promotion, radio theme promotion, etc Secondly, considering that the cost, plan and implementation purpose of the publicity launch are clear, the objective is clear, and the operational launch plan is also needed, which must be detailed to the time, place, implementation standard, acceptance standard, completion time, and quantitative assessment, so as to ensure the unity of political orders at the three levels of decision-making, implementation and operation Badz environmental friendly paint experiential marketing brings consumers closer to one of the coating people's old age - bad temperament of the same kind of information • blue ocean battle of coating e-commerce or re "tear up" • what are the new playing methods of the enterprises in the double 11 home e-commerce decisive battle? • is the life of paint dealers forced to persist or to leave? 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