Marketing: Akzo Nobel: the rise of mobile Internet

Core tip: do you have your own website? Do you have a mobile version? For enterprises, that is essential Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: do you have your own website? Do you have a mobile version? For enterprises, that is essential This is a disappointing case! I heard a very cost-effective tablet ad on the radio that could be bought for my daughter's birthday The ad provided a website, so I quickly used the iPad to search The details are all on it - at least I think so Unfortunately, it's hard to be sure, because the text on the screen is messy and the images are scattered everywhere Data shows that more than half of the current local Internet searches are conducted on a variety of mobile devices, and the number is still rising By 2015, the number of people using mobile phones or tablets to access the Internet is expected to far exceed the number of people using personal computers to access the Internet According to reports, at least half of consumers use two or more devices to access the Internet, and about 50% will choose to shop online Nowadays, mobile technology is widely used, mobile users browse websites in a more intelligent, fast and convenient way, but why do many enterprises still fail to adapt to this new change? Richard Eaton, managing director of appware, a British Internet and mobile application company, thinks that's because many companies haven't realized the power of mobile Internet "They don't really realize how much traffic the mobile device has on its website," he said Even though these enterprises have website analysis tools and can see the proportion of traffic from mobile devices, they may still not understand that if they fail to provide services that cater to mobile browsing habits, they will lose sales opportunities " Ingrid aksnes, global marketing communications manager for Akzo Nobel's Expancel business unit, one of the first to launch a mobile website, agreed "We know that the website brings us many potential customers," she said From the email addresses listed on the website, we have received a large number of customer inquiries People browse our products and those of other companies online, and more and more use mobile phones and tablets to search online Therefore, it is very important for people to be able to browse our website with the device of their choice At this point, we are ahead of many competitors, and customized mobile websites can also enhance our brand value Therefore, we not only provide the most top innovative high-tech products, but also prove to have a forward-looking vision in other fields " Akzo Nobel's protective coatings business department is another model to make full use of mobile technology Stuart Byers, digital marketing and communications manager of the business unit, said that since its launch in May this year, its mobile website has seen nearly 4000 hits "More and more visitors are browsing our main website through mobile devices, which has become the driving force for us to create mobile websites," he explained Since 2010, more than 60000 people have visited our website through mobile phones or tablets Although this only accounts for a small proportion of the 1.2 million main website visits, it is growing " He added that the main purpose of creating mobile websites is to make it easier for customers who go out to work to get important product information "It also allows customers to connect with regional sales teams to learn about upcoming events and to get up-to-date information about the company In the future, we plan to update the website structure, integrate with other online marketing channels, and add new links to social media and video websites " There is no doubt that if enterprises want to grow and attract as many customers as possible, they must participate in the mobile revolution As the saying goes: if you want to fish, you can get a place with fish But embracing mobile technology should not only focus on websites Have you downloaded any good applications recently? Sandra schmoldt, AkzoNobel's global communications solutions manager, is currently involved in developing mobile applications for the company's trackrecord brochure These brochures have been translated into many languages and become an important promotional tool for the company's sales staff At the same time, they have become an effective platform to show potential customers the completed construction and infrastructure projects of the company The introduction of the trackrecord application means a significant increase in the number of potential audiences "The free app can be found in Apple's retail stores, which means it's easy to find by interested people, such as architects and engineers," schmoldt explained These brochures mainly show all kinds of products our company provides to customers, especially in the field of construction and infrastructure So, how many new customers this way can bring to us, the result will be very interesting " Of course, not every enterprise needs to develop such an application, but for many enterprises, this provides a strategic (and often very effective) way to expand the customer base Eaton continued: "we see a very large customer base - from small single horse companies to large global multinationals - covering all segments Large companies tend to launch more in-house mobile applications For example, if they want employees to get the latest product information stored centrally, they will do so " It's really exciting to see that companies are taking mobile technology seriously After all, when I'm crazy about Turtle downloads, fickle flash technology, tiny text that can't be zoomed in, and poor navigation, I can imagine other people having the same experience By the way, the result of the one thing mentioned at the beginning of this article: I bought my daughter's tablet computer from another company Their mobile website is clear and easy to browse Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,