Marketing: all media marketing to seize the market and maximize the advertising benefits of diatom mud

Core tip: Nowadays, the popularity of diatom mud in the consumer market is constantly improving, many brands are well known by consumers, and well-known brands in the coating industry also add diatom mud product chain In the market, the advertising and publicity of diatom mud brand and products are constantly increasing Consumers do not know the brand of diatom mud, but also know the formula of diatom mud Media marketing plays an increasingly obvious role in promoting the diatom mud industry Every "board" in brand marketing can make the brand marketing play the most role only if it is closely linked and cooperated with each other It only depends on the advertising creativity and ignores it Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings news: Nowadays, the popularity of diatom mud in the consumer market is constantly improving, many brands are well known by consumers, and well-known brands in the paint industry also add diatom mud product chain In the market, the advertising and publicity of diatom mud brand and products are constantly increasing Consumers do not know the brand of diatom mud, but also know the formula of diatom mud Media marketing plays an increasingly obvious role in promoting the diatom mud industry Every "board" in the brand marketing can only play a maximum role if it is closely linked and cooperated Only relying on the advertising creativity of this board, and ignoring the construction and cooperation of other aspects, it will only do half the work and make the "water in the barrel" less and less The creation of diatom mud brand will become a dream like "moon in the water" The reason why advertising marketing is still a trend but not declining is mainly because of its intuitiveness and consumers' direct understanding of diatom mud brands and products Of course, this is also a considerable part of enterprise capital investment According to the current trend, the advertising and marketing of diatom mud enterprises are becoming increasingly fierce In addition to brand communication, the communication of diatom mud formula is also in hand And the difference of its competition has focused on two aspects: the lethality of advertising creativity and the effective combination of media purchase In the strong market of the competitors in diatom mud industry, we should never take any pains to bear the burden We should understand the business wisdom of gain and loss After all, advertising is only one aspect of marketing It is not necessary to spend more than anyone else's money Advertising is not enough It can strengthen the power of terminal stores and software Only by fighting on the battlefield that is beneficial to ourselves, can we not fall into passivity However, in the face of overwhelming promotional slogans and simple and straightforward propaganda, consumers almost have no good feeling Diatom mud enterprises can achieve the communication effect of "sneaking into the night with the wind, moistening things silently" by means of the embedded advertising marketing mode, so that the public can actively remember and disseminate the implanted products, and fully tap the communication effect Because the audience can quietly accept without any vigilance, the product placement marketing has become the most fashionable way to promote diatom mud brand Compared with the traditional explicit advertising such as newspaper, TV and print media, product placement is an active, in-depth, flexible and penetrating marketing method, which can quickly improve brand awareness and brand value, and quickly convey the core functions of products and the communication effect of product information There is almost no interference among advertisement, brand and program, and the flavor of advertisement is weakened It is easy for the audience to accept that the product advertisement is properly integrated into the program scene, especially with the guidance of consumption scene, which has its unique value advantage Some enterprises like to bombard wildly or "do everything in one way", that is to say, they try to achieve the effect of "1 + 1 + 1 = 3" by intensively placing the same advertisement through TV, newspaper, Internet and other media Then, is it true that the more media and frequency are chosen for advertising, the advertising effect will be directly proportional to the cost of investment? The answer is: not necessarily The audience of any kind of media can't completely coincide with the target consumer group of the enterprise's products Therefore, the enterprise organization should select the media to the greatest extent That is to say, after selecting a media, it should aim at the part of consumer group that it doesn't include and use other media to complete The purpose of doing this is to meet the most effective population of advertising, that is, the target consumer group of enterprise products In advertising, we should follow the principle of maximizing benefits, that is, to reasonably combine the specifications and frequency of advertisements published in various media To ensure that the advertising effect in the case of saving costs Key words: all media marketing to maximize the advertising benefits of diatom mud 2015 diatom mud strive to develop a clear vision of the environment to explore the daily cleaning and maintenance methods of diatom mud walls the home of the same kind of information coating is focused on coating, diatom mud, paint coating, coating technology, fire-resistant coating news information and coating, diatom mud, paint coating, coating technology, Decoration knowledge and effect drawing of fireproof coating,