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    Home > Coatings News > Paints and Coatings Market > Marketing: analysis of eight trends of mature and strong terminal sales in paint industry

    Marketing: analysis of eight trends of mature and strong terminal sales in paint industry

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: at present, the market competition in the coating industry is also fierce Other brands in other related industries also extend to the production and sales of coatings The terminal sales in the coating market are complicated However, new brands that grasp the characteristics of the industry have clear brand positioning, differentiated terminal display system, strong brand training, and strong performance as soon as they enter the industry The development of coating industry in recent years continues to grow in maturity, and eight trends are speculated for the end sales of coating 1 Inter bank brands enter the coating industry more coatings or related industrial brands will enter the coating industry in a strong and diversified way, once the brand is under control Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: the current market competition in the paint industry is also very fierce, and the brands of other related industries also extend to the production and sales of paint The end sales in the paint market are complicated However, new paint brands that grasp the characteristics of the industry have clear brand positioning, differentiated terminal display system, and strong brand training, which will be strong once entering the industry The development of coating industry in recent years continues to grow in maturity, and eight trends are speculated for the end sales of coating 1 More coatings or related industrial brands will enter the coating industry in a strong and diversified way Once the brand grasps the characteristics of the industry and grafts the training, brand, service and efficient management system of the coating industry into the kitchen, it will play a strong role in the future for quite a long time It is a new force that can not be ignored 2 To grasp the key to the success of the paint brand, the control of the first and second tier cities will become the key to the success of the paint brand, and those who win the high ground will win the world The strong performance in many first tier cities, with the goal of emphasizing the operation quality of single store, focuses on meticulous work, and constantly improves brand awareness and reputation From the super market, the mature models of Shanghai, Beijing and Guangzhou are imported into the first tier cities, and then from the first tier cities to the second tier cities, it is very easy to succeed Because of the high popularity of the first tier cities, it is easy to form a better radiation on the second and third tier markets, and it can successfully copy the mature sales mode in the second tier cities Brands that have not yet made a strong voice in the first-line market or mainstream market will gradually become second-line and third-line brands, or even lose their core competitiveness 3 The development of large-scale paint flagship stores is inevitable Nowadays, all major brands and excellent industry distributors have realized the necessity and importance of large-scale stores, and constantly look for appropriate locations to arrange flagship stores, super stores and experience centers At the same time, more brands linger in 120-200 square stores, just like the development of brands, the brand potential cannot be reflected, and the development idea is small-scale, slow growth 4 The emphasis of coating terminal sales on integrated terminal sales products will no longer be the focus of the introduction, while the emphasis of the terminal is more on the solution of coating integration, that is, the real consulting sales In addition to the products that attract customers, the brand appeal gradually manifests, and the designer becomes the key to sign the bill When the guide shopping explains the coating products and brands, it is easy to cheat that there is too much moisture, and the ability to sell coating products seems to be very strong, but the content of the explanation is what the guide shopping in the paint shop can say, which is easy to be copied and copied When the products and brands do not have their own advantages, the guide shopping's explanation is rigid and easy to be copied A shop often because of a guide shopping It will collapse immediately after leaving, except for the reason of shopping guide itself, and there is no system to give early warning The designer will become the key to sign the bill The product shopping guide already has a very professional knowledge, but the designer's position is more professional Nowadays, the designers of various exclusive stores are the designers who make drawings, only can make drawings and renderings, but they are quite lack of the ability to explain the scheme to the owners This is a very good breakthrough point According to the investigation, we found that Designers are more likely to get the approval of the owners, because for the design, the professionalism is stronger, and the owners are more likely to be convinced 5 Whoever pays attention to after-sales service will get the order Coating industry is a semi-finished industry The product characteristics of semi-finished products and the involvement of a large number of human resources determine that the characteristics of the industry is a typical service industry For manufacturers, to do a good job in products, less problems, and control product quality and delivery time is to serve the dealers well, so that the dealers can wholeheartedly do a good job in customer service, and establish a good relationship with customers before, during and after sales 6 To build a solid paint model exhibition hall decoration will gradually transition to "what you see is what you get" In the terminal, the exhibition hall decoration is based on the actual house type, and the model display design is carried out, that is, each set of sample cabinet display seen is actually simulated by the local house type In this kind of exhibition hall, consumers feel more close to the real overall coating The concept of "what you see is what you get" has been quickly recognized by the owners through the display of the sample cabinets in the exhibition hall, which is more close to the real kitchen The samples you see can be bought directly as sets, and the sales results can be imagined 7 Paint brands pay attention to the profitability of individual stores In the process of attracting investment in the national market, paint brands will change from attaching importance to speed to attaching importance to the profitability of individual stores At present, the operating capacity of single paint shop is not ideal, so there are some "paper tigers" recognized by the industry, which seem to be very strong, but in fact, the profitability of single paint shop is poor, the national market is scattered, there is no key market, and the market pattern is broken at a stroke Some of the regional strong brands will gradually decline, and some will continue to lead in the strong market As the foundation is solid, and will continue to establish its own core competitiveness in the competitive market, this kind of coating brand has a successful mode, which requires high single store and slow investment, but can better grasp each new store, input the mode one by one, and can enter the top 3 of local sales within half a year after many markets enter the local area, showing a strong development potential 8 The "soft power" of store management becomes a necessary condition for success after opening Many paint dealers and manufacturers think that a strong shopping guide can seize a large number of orders With the serious homogenization of paint brand products, the competitiveness of the product itself is gradually weakening When the shopping guide explains the paint products, it often finds that the explanation routine one year and two years ago has not been able to quickly complete the order Why? They are also thinking about the reasons It turns out that what consumers hear in other stores is basically the same, which completely loses the necessity of "listening" This problem also occurs in many mature industries What should we do? Through the overall service improvement, the first-class and efficient team management of the staff creates the core competitiveness of the store itself Only by establishing its own core competitiveness of coating can the store remain young and realize sustainable operation Through incentive to improve the team's combat effectiveness, through regular meetings to accurately connect information, timely communication, through training to improve the overall quality of the store, so as to achieve the common progress of the company and employees, at present, the building of soft power in the paint industry is basically lacking, a large number of specialty stores focus on hard power and have no success in soft power building, in the next period of time, the network To build a complete paint brand, we will invest a lot of energy to improve the overall competitiveness of dealers and stores Some brands have taken the lead in establishing a dealer college, so as to improve the overall quality of dealers and keep pace with the brand Paint sales team goal formulation and decomposition of China's paint brand development and marketing strategy analysis of the same kind of information • paint enterprise model worthy of reference -- Sam's member store model • paint after-sales service optimization, consumers or a "buy" and deep feelings • how small and medium-sized paint enterprises take advantage of the Spring Festival holiday consumption • o2o or paint e-commerce another pit · Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,
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