Marketing: analysis of the five advantages of establishing a specialty store in paint enterprises

Core tip: in the highly competitive coating industry, many manufacturers are building their own stores They understand that if there is no store with scale, image and sales volume at this time, customers may wonder if your products are brand goods? Even if you enter the store, the price of the product can't be sold The quality of the product is better than others, and the price is lower than others But even if you can't sell the product, the time for customers to enter the store is very little, and the reason can't be found If you are a customer and you want to buy some bottles of Wuliangye or Maotai, you will go to a very messy shop Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: in the highly competitive paint industry, many manufacturers are building their own stores They understand that if there is no store with scale, image and sales volume at this time, customers may wonder if your company's products are brand goods? Even if you enter the store, the price of the product can't be sold The quality of the product is better than others, and the price is lower than others But even if you can't sell the product, the time for customers to enter the store is very little, and the reason can't be found If you are a customer and you want to buy some bottles of Wuliangye or Maotai, will you go to a very sloppy shop or a well decorated exclusive shop? The answer is definitely the latter, which is why many companies can't sell high-end products If your company is still selling cheap paint to survive, then hurry to establish a franchise store! Only the establishment of the exclusive shop can improve the customers' entering rate, transaction rate and purchase rate, and make the coating manufacturers and distributors win-win For example, "elephant paint" is currently building its own 1000 class a specialty stores and 500 flagship stores The five advantages of establishing a specialty store are: to let consumers see a unified door, uniform decoration and uniform store image everywhere, to have a chain reaction, leave a deep impression and feel the brand effect The unification of the exclusive shop and the front door is conducive to improving the taste of the shop It may be very troublesome for some stores to change the signboards and rectify the specialty stores, but in the overall and long-term consideration, this approach is necessary Enables you to sell high-end products Many dealers ask why some of our customers buy high-end products, but their own stores just can't sell high-end products? In fact, the image of the exclusive shop is not good enough and the grade is not high enough, which leads customers to go to the exclusive shop with luxurious decoration It can stimulate consumers' desire to buy and increase sales revenue Shopping is a kind of catharsis of mood If the shopping environment is not good, it is difficult to arouse consumers' desire to buy The unified store seems to have spent some money, but the money is a preparation for making more money in the future, and the value of the money spent A unified image is also needed to create a safe environment Some dealers are in disrepair The boards and lights on the signs are crumbling How many customers dare to come in? Therefore, it is urgent for the paint industry to comprehensively rectify the image of the franchise stores Whoever establishes the franchise stores first will seize the market opportunity Thinking about the future development of coating enterprises under the industrial chain mode enlightenment of McDonald's McCafe mode on the storefront of building materials industry similar information of coating enterprises worthy of reference -- Sam's member store mode; coating after-sales service is extreme, and consumers or "buy" and love deeply; how small and medium-sized coating enterprises make use of Spring Festival holiday consumption; o2o or coating e-commerce is another pit Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,