Marketing: analysis of the reasons for low return of network marketing in coating enterprises

Core tip: network marketing, because of its low marketing cost, fast communication speed, simple operation and other characteristics, is favored by coating enterprises, especially small and medium-sized coating enterprises The low promotion cost of network marketing gives small and medium-sized coating enterprises a chance to compete with large enterprises in marketing Some small and medium-sized coating enterprises, through marketing promotion on the Internet, not only achieve brand breakthrough, but also promote the rapid growth of sales However, it is understood that there are also many small and medium-sized coating enterprises, which have invested a lot in Internet marketing and advertising, but the sales volume has never improved, and the promotion and breakthrough of the brand is even more impossible Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Coatings home news: network marketing, because of its low marketing cost, fast communication speed, simple operation and other characteristics, is favored by coating enterprises, especially small and medium-sized coating enterprises The low promotion cost of network marketing gives small and medium-sized coating enterprises a chance to compete with large enterprises in marketing Some small and medium-sized coating enterprises, through marketing promotion on the Internet, not only achieve brand breakthrough, but also promote the rapid growth of sales However, it is understood that there are also many small and medium-sized coating enterprises, which have invested a lot in Internet marketing and advertising, but the sales volume has never improved, and the promotion and breakthrough of the brand is even more impossible The same is the network marketing, why there are different results? By summarizing the marketing mode of small and medium-sized coating enterprises, it seems to find some answers to the above questions: 1 Some small and medium-sized coating enterprises are aware of the importance of network promotion, but limited to the limited promotion funds of enterprises, so they choose to operate network promotion by themselves The original intention of small-scale coating enterprises to make this choice can be understood, but is this way the most reasonable and optimal choice? Through investigation and statistics, it is found that the effect of Internet promotion by enterprises themselves is often difficult to satisfy people First of all, enterprises often lack the ability of deep integration of Internet media resources and communication means There are many Internet media and rich means of communication Which media is the most cost-effective? Which means can be chosen to spread more quickly? Which means can be integrated to achieve better comprehensive communication effect? Coating enterprises lack the professional ability of network marketing, and often miss the good communication effect Second, creativity Since the development of the Internet, it has entered an era of information explosion Consumers are surrounded by a lot of information all the time You don't need excellent creative means and content to promote and publicize How can the information you transmit emerge from the information ocean of the Internet? Excellent internet promotion companies are good at capturing and creating hot spots on the Internet and promoting enterprises through creative means Excellent ideas can often achieve the communication effect of "spend small money, do big things", which is also the core resource of high-quality Internet marketing companies But for the coating enterprises of production nature, they often do not have such resources 2 Network marketing is a big taboo of all marketing promotion, and network marketing is no exception In this era of information explosion, consumers receive more information than ever before If the enterprise can not continuously stimulate the brand of consumers through various means, even if your brand impression is formed in the mind of consumers for the first time, it is very easy to be replaced by other brands, even if you forget your brand Coca Cola once conducted an experimental survey: if Coca Cola only suspended its advertising activities for one year, its sales would immediately drop by 30% in the next year Remember, Coca Cola is number one in the global brand value rankings However, not all enterprises are aware of this Once there was a Tu enterprise to do a quarter of the network promotion, the effect is very good, manufacturers want to continue to do But the market of this Tu enterprise is mainly in the third and fourth tier cities Most of the agency dealers in these cities don't approve of the network marketing After learning that the enterprise only does the network promotion, they collectively ask the manufacturer to suspend the network promotion and promote in traditional media such as TV Forced to do so, the manufacturer had to cut off the Internet marketing, and transferred the money that was intended to be used for Internet marketing to a certain TV channel for a period of non prime time advertising The dealers are satisfied, but what is the final promotion effect of the enterprise? The original budget for network promotion was invested in the TV media, only for a short time and low frequency The final effect is as the manager of their enterprise described it as: "money is thrown into the water, and no one will bubble." 1 2 Are marketing executives ready to beat the dog in the paint industry? Analyze the "nine stages" in the process of enterprise management and development Discuss similar information China's paint companies and paint agents are facing many problems How does Master Ali "activate" the art paint market in a short time? Why does paint agent attach importance to the support of manufacturers? • is it really good to open a shop in the community? Will consumers accept it? • the more Gabrielle does, the more she gets angry! Dorothy is still in May Day! This is Nao This Tu enterprise is married to "Yanxing Ganlu"! Is it true? 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