echemi logo
Product
  • Product
  • Supplier
  • Inquiry
    Home > Coatings News > Paints and Coatings Market > Marketing: analysis of the reasons for the failure of paint sales

    Marketing: analysis of the reasons for the failure of paint sales

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
    Search more information of high quality chemicals, good prices and reliable suppliers, visit www.echemi.com
    Core tip: in marketing, we often see this situation The same region, the same product, the same market; different salesmen will have different results Some salesmen will achieve great results, while some salesmen are still running around with zero performance Why do they have such different results? The reason is various, subjective and objective, but the important factor is subjective, which has a lot to do with the paint salesman 1 Underinformed This kind of salesman's fault is easily discouraged, without perseverance, often give up halfway Salesmanship is Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: in marketing, we often see this situation The same region, the same product, the same market; different salesmen will have different results Some salesmen will achieve great results, while some salesmen are still running around with zero performance Why do they have such different results? The reason is various, subjective and objective, but the important factor is subjective, which has a lot to do with the paint salesman 1 The problem of salesmen who lack information is that they are easily discouraged, have no perseverance and often give up halfway Marketing is a "marathon race" You can't succeed only on impulse To do business, we should have confidence in our products, ourselves and the future There is a famous saying: "people's will can play unlimited power, can turn dreams into reality." It's a kind of faith, a kind of confidence that can tap people's potential Never give up the belief of success, and persevere in the pursuit of it, in order to achieve the goal 2 He who has a quick temper is the easiest to be impetuous when selling, but impetuosity is like losing when playing mahjong We should be calm and not afraid of losing to win Su Shi once said, "prudent people will be brave at first, but weak ones will be brave at last." Therefore, when encountering difficulties, we should calm down, analyze the causes, analyze the environmental factors and find countermeasures Don't be too impatient Nothing can be solved by rashness alone In business, the more eager you are to close a deal with a customer, the more often the other party guesses whether you have a ghost in mind, and finally you fail 3 The salesman who disdains doing small things is a good illusion He dreams of doing big business and making big money all day long, but he sniffs at doing small things and making small money from small business I think that if I am full of experience, it will be of great use I don't care to do small things However, one of the characteristics of businessmen is that they can do meticulous work, such as terminal propaganda, dealing with the media, and communicating with superiors and subordinates To do great things in the world, we must first learn to do small things in the world If you are not good at doing small things and only want to do big things, it is easy to frustrate your confidence and lack the foundation 4 The fatal weakness of the sales promotion is that the number of potential customers in their hands is small They are too lazy to develop potential customers, or even never think about how to identify potential customers, where to develop potential customers, how to develop potential customers, etc There were two businessmen in Africa who found that the local villagers have the habit of not wearing shoes One businessman immediately telegraphed the company that there is no market for shoes here; the other businessman telegraphed the company that the benefits of wearing shoes should be publicized here as soon as possible Shoes have a huge potential market here 5 The characteristic of the salesman is that he often complains and always attributes the failure to the objective factors, such as conditions, the other party, others, etc he never thinks that he has a certain fault and does not reflect on his responsibility for the failure from the subjective aspect They have many excuses: "this is our company's policy is wrong", "who says our products, quality and trading conditions are inferior to our competitors", "the sales price of our competitors is lower than ours", "this customer doesn't know the goods" and so on Key words: paint marketing failure reason: paint enterprise marketing in the network era (3) paint enterprise marketing in the network era (2) similar information • hand in hand · transformation · development 2015 Zhiqiang paint gold marketer conference held • lay a good foundation, painting work unimpeded · covinz 3D color paint, green environmental protection first paint, let the wall no longer monotonous · Badz has become the vice president of art coating branch of China Coating Industry Association Analysis on the future development of small and medium-sized coating enterprises in the "cold winter" economic period Low demand for environmentally friendly paint and coating in Russia Coating marketing: how can wechat marketing quickly break through? Haze is coming again? Covance vows to carry out the environmental protection coating to the end Dulux paint will help you to say goodbye to the wall problems and return to your beautiful new home Longfeng chemical industry tells you that the house of building old wall renovation coating is not so simple It focuses on the news and coating of coating, diatom mud, paint coating, coating technology, fire-resistant coating materials, diatom mud, paint coating, coating technology, Decoration knowledge and effect drawing of fireproof coating,
    This article is an English version of an article which is originally in the Chinese language on echemi.com and is provided for information purposes only. This website makes no representation or warranty of any kind, either expressed or implied, as to the accuracy, completeness ownership or reliability of the article or any translations thereof. If you have any concerns or complaints relating to the article, please send an email, providing a detailed description of the concern or complaint, to service@echemi.com. A staff member will contact you within 5 working days. Once verified, infringing content will be removed immediately.

    Contact Us

    The source of this page with content of products and services is from Internet, which doesn't represent ECHEMI's opinion. If you have any queries, please write to service@echemi.com. It will be replied within 5 days.

    Moreover, if you find any instances of plagiarism from the page, please send email to service@echemi.com with relevant evidence.