Marketing: Analysis: six values of marketing consultation

Core tip: in the eyes of novices, marketing consulting is full of mystery A person's wisdom can even leverage the development of an enterprise In the eyes of senior people, marketing consulting is full of too much uncertainty, and excitement is always entangled with helplessness The entrepreneurs with strong learning ability will soon see through the ordinary marketing consultants, and their attitude will change from respect to even contempt Wow, marketing consulting, but that's it Ye dunming clearly remembers that eight years ago, consultants still talked about the integration of capital and intellectual capital Now, in the age of capital madness Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: in the eyes of newcomers, marketing consulting is full of mystery A person's wisdom can even leverage the development of an enterprise In the eyes of senior people, marketing consulting is full of too much uncertainty, and excitement is always entangled with helplessness The entrepreneurs with strong learning ability will soon see through the ordinary marketing consultants, and their attitude will change from respect to even contempt Wow, marketing consulting, but that's it Ye dunming clearly remembers that eight years ago, consultants still talked about the integration of capital and intellectual capital Now, in the age of capital madness, Zhiben began to lose his voice The marketing consulting industry also began to reflect on its own value At the very least, there is little market for early ideas consultation, new knowledge dissemination and theoretical system trafficking Moreover, most of the pretending masters who cheated the name and stole the world were also exposed in the emperor's new clothes Value one: understand what customers say Many people with little marketing consulting resources don't think so I'm joking I'm full of experience What's the customer's point The truth is a great fallacy Because the customer has not received professional training, when expressing their own problems, they always seem to drag their feet However, these are all appearances If you have a certain understanding of the customer industry, you will quickly "string" a few words of customers If not, you can also find the customer's flash point A logical person always likes others to say logical things And consulting experts, they are focused on the internal quality of customers, do not care about the surface of a word Especially in the field of industrial product marketing, if you don't have some technical and industrial foundation, you may still be in the clouds after customers have talked for more than half an hour The easiest way to understand what the client says is to read your meeting minutes, and it's better for the client to make a judgment Value two: understand the business operation of the customer's enterprise, just show that you are not a layman Unscramble the management idea of customer enterprise, test the basic skill of a marketing consultant First of all, you should make a brief description of the customer's situation according to the basic logic chain of an enterprise Secondly, you need to understand the position of the customer enterprise, understand the competitive environment, understand the overall opportunities and problems of the industry, and have a clear sense of direction Then, to the point and to the point Interpretation, you need to think more than the customer Here are the consulting skills of marketing consultants Ye dunming's industrial product marketing consultation should break the passive situation of information asymmetry You think that the customer boss has worked in an industry for 20 years, but you have to thoroughly sort out his business in recent years within 1-2 days Without a combination of short and long learning and common accumulation, I'm afraid it's difficult to deal with it freely Value three: it is a qualitative leap from the interpretation to the carding of customer business management ideas Before that, you were an outsider From your own experience and ability, you could see the success and reality of customer operation Combing, eliminating the false and reserving the true, a meticulous work, a step into the day and place of customer management Without deep consulting skills and professional practical experience, you will make jokes in front of powerful customers According to ye dunming, before combing, a "general plan" must be formed to make sure that the industry trend, competition pattern, customer demand and enterprise operation are well planned and well handled Pure academic consultants will expose the problem of "ungrounded" They always demonstrate the reality from the perspective of professional theory, rather than find the proper direction from the living reality Value four: make up for the short board marketing of customer enterprises, one of microeconomics Enterprise management is to manage an operating organization which is controlled by the small half and out of control at any time in a very limited environment It's not difficult to see the problems of customers What's difficult is to find effective ways to help customers make up for the shortcomings and give full play to their strengths Ye found that "capable people" who are outside the enterprise management can pick out a lot of deep and telling "symptoms" of management Just like a person can't be completely healthy, so can the enterprise The key is how to help enterprises overcome the most restricted development weakness with the least resources, the least changes and the least risks, which is what an excellent consultant who makes good use of resources does Only when you are good at home, can you be a good development consultant Value 5: planning the business strategy of the customer enterprise from understanding to interpretation, and then from combing to complementing the shortcomings A marketing consulting team has completed the two steps of the customer enterprise's entry into the industry and transfer At the level of sales management and marketing strategy, we have been deeply involved and put forward targeted solutions Next, it's time to climb the height of customer business strategy Strategic diagnostics and programmes are not too difficult from a professional point of view What's hard is that it's hard for an outside consultant to have the mind and "vision" of a business boss It is the magnanimous mind of a successful entrepreneur to dare to take risks, dare to be the first, seek development for the enterprise, and seek welfare for the society Out of the shackles of the profession, out of the constraints of the known models and methods, and with their own intuition and foresight, resolutely adjust their business strategy direction, which is a valuable "vision" of entrepreneurs According to ye dunming, only those consulting veterans who have run their own enterprises and have a strong sense of risk and tolerance are qualified to talk about strategies with their client bosses Value 6: no matter how good the guidance strategy is, it's just a piece of paper How to implement it is the key This passage has almost become the mantra of the boss of the client enterprise In particular, some industrial products enterprises, in the case of sudden changes in resources and business environment, and significant changes in strategy, will trigger a sharp demand for talents How to help customer enterprises to build a marketing team with high ability matching has become the key to the realization of the consulting scheme A good marketing consulting company should not only be a professional Pathfinder, but also a guide for talents Personal service can only be a kind of external help, and the maintenance cycle is very short Activate the organizational energy of customers and let them realize the new blueprint Although there is less dancing figure in front of the stage, there is more mature and calm consultation Ye found that from strategy to implementation, a marketing consulting team is also the most vulnerable time At present, these two values are most in short supply for domestic enterprises Yes, since you have chosen marketing consulting, you must 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