Marketing: are dealers grumpy? It was used to it

Core tip: in order to make a correct decision, the sales manager must get rid of the influence of dealers' opinions However, most dealers have worked hard for many years and believe in their own market experience What can you do to make them change their mind and listen to you? Here are two ways to help It's always the most troublesome thing to deal with money when dealing with dealers with novices At this time, it is not necessary for the sales manager to come out in person It is better to use the novice Well? First of all, there is no formed market awareness and opinions in the minds of novice salespeople, so it is easier to accept the company's business philosophy and strategy, and pass on the letter to dealers when conveying the policy Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: to make the right decision, the sales manager must get rid of the influence of dealers' opinions However, most dealers have worked hard for many years and believe in their own market experience What can you do to make them change their mind and listen to you? Here are two ways to help It's always the most troublesome thing to deal with money when dealing with dealers with novices At this time, it is not necessary for the sales manager to come out in person It is better to use the novice Well? First of all, there is no formed market awareness and views in the minds of novice salespeople, so it is easier to accept the company's business philosophy and strategy When communicating policies to dealers, the information is more clear Secondly, novice salesmen don't understand the personal preferences and personality characteristics of the dealer owners Some words are easy to get straight in and may achieve unexpected results Finally, novice salespeople are easy to get the understanding of customers even if they offend customers by carelessness even if they do something wrong because they don't understand the business, the industry or even the business Therefore, marketing managers can boldly use some new salesmen to do something that may "offend" customers When I was in my first sales job, the boss at that time made full use of the characteristics of our salesmen who were not afraid of tigers Up to now, I still remember the old manager said at that time: we are a "five new" level company: new company, new product, new business, new brand, new customer At that time, none of our salesmen recruited by the company had relevant industry experience or had ever done business work After a week's training, our group of newcomers entered the market Under the circumstances of fierce competition, we won the first battle and established the agency system in various regions When we summed up how we started our business, we found that when we rushed to the market, we didn't know how well-known other brands were We didn't know what the selling points of our competitors' products were We didn't know what the competitors had done to promote their products We didn't know that there were other sales policies in the industry! In other words, we only know the selling points of our products, we only know what our sales policy looks like, we only know what kind of promotion we plan to carry out, as for others, we don't know With our enthusiasm and self-confidence, we describe our company's product policies completely, and are not afraid to offend the dealers Everything is on the table The work of developing dealers is very smooth Therefore, the novice business is a good tool to eliminate the interference of dealers' opinions Adhere to the principle that the sales manager and the customer have more or less a certain emotional basis, and they are relatively smooth in terms of people's life They will not easily "offend" the customer They put forward unreasonable requirements for the customer, because of their face, they are also embarrassed to directly refuse, so the customer has an inch to advance At this stage, if the sales manager wants to grasp the market initiative and guide the customers to do the market according to the company's ideas, he must stick to the principle I once took over a regional market The channel ability of the agents, the sales ability of the business team, and the financial strength are all good, but it is difficult to complete the task almost every month My predecessor was an old salesman In order to keep his job and let the customers get the rebate of the company, he reached an oral agreement with the customers He spent two months to complete one month's sales volume and one month's rebate, so half dead After I took over, I also thought of many ways to help agents to develop customers, carry out promotional activities to improve sales volume, build terminal image to improve brand pull, but the effect was limited Later, I fell down to analyze the problems of this agent: our brand can not be made, the most fundamental reason is that the agent mainly focuses on the sales of our products in their own retail stores, one-sided pursuit of high gross profit, he does not organize the supply of other stores in the city In my opinion, to change the current situation, one is to enter the urban hypermarket, and the other is to enter the hypermarket with sales strength in the surrounding counties and core towns Customers put forward many difficulties in entering other stores, counties and town stores, as well as some deficiencies of products Finally, they also talked about some problems of inadequate cooperation of the company in the early stage I know these old problems, plus the relationship with the agent's boss has been good For these problems, I can promise what I can promise on the spot What the company can't do at all, I have to promise that I will try my best to strive for, but I always remember the only purpose of my communication with the agent this time, that is, to insist that Qingshan will not relax and must enter the downtown market Finally, I left a message to the agent: I am sure that other stores in the city will enter the market, which is a matter of principle As for which stores to enter and how to enter, I will give you three days to consider Three days later, we must start the negotiation of entering the downtown store If not, I will either start the direct supply store or start the negotiation of replacing the agent With that said, I called another powerful dealer boss in the industry, asked him to have tea at night, and then left the agency's office directly The next day, I got a call from the agent asking me to discuss how to do other stores After the downtown stores enter the market, the retail price of the agent's own retail stores has also been adjusted appropriately, and the sales volume in the downtown has increased steadily The increase of urban sales and the promotion of brand image have also driven the sales of township market After half a year, the agent can complete the task every month, and the total profit is much higher than before Ten big data and ten phenomena of interactive marketing year reveal the strategy of paint enterprises -- unforgettable information of war and war keeping with the same kind; paint marketing: multi channel marketing of paint to win the future; mobile social networking to subvert the new marketing mode of traditional paint enterprises; paint marketing: not to do concept marketing, paint enterprises to speak with their true abilities The saddest thing for small and medium-sized enterprises: there is no market for products! Paint marketing: the era of all-round marketing is coming, making marketing everywhere The traditional promotion is behind the times The new marketing mode is widely accepted by the 80's and 90's generation Paint marketing: there are some good ways to prevent order loss Paint marketing should enhance customer experience and create value for customers New media advertising has been involved in the marketing promotion of legal paint enterprises, which needs to be recognized Coating marketing: marketing is by no means accidental The exclusive coating home of successful marketers is focused on coating, diatom mud, paint coating, coating process, news and coating of fire retardant coating, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire retardant coating,