Marketing: are marketing executives ready for the dog club in the paint industry

Core tip: due to the lag of marketing level and the immaturity of professional managers, foreign monks have been testing this "lustful" industry The split phenomenon of marketing executives is very exciting and frequent Even in the same industry, from a company with brand as the core to an enterprise with channel as the king, they have to face unfamiliar fields, unfamiliar ecological environment and sales mode, and play with heartbeat I have not only experienced the enterprise with too big a reputation and too big a reputation to play with, but also the enterprise with too closed a reputation Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: due to the lagging marketing level and immature professional manager level, foreign monks have been testing the "lustful" industry The split phenomenon of marketing executives is very exciting and frequent Even in the same industry, from a company with brand as the core to an enterprise with channel as the king, they have to face unfamiliar fields, unfamiliar ecological environment and sales mode, and play with heartbeat I have not only experienced the big name's too big, playing with the enterprises that can't open their arms to embrace, but also saw the enterprises that are too closed, the big name's head is down, the hero ends, and the wind and snow falls on Liangshan It should be said that grafting is one of the promoters of human progress No matter success or failure, the split behavior of marketers is commendable Would Gerstner, who sells cigarettes, be famous all over the world without IBM's tolerance? Of course, it's hard to say whether the IBM elephant can dance Before marketing executives enter the paint industry, I think they need to prepare a dog beating stick and a set of sticks This dog beating stick needs to be sensitive and durable, because it wants to explore people's hearts It's about how you integrate relationships, channel information and communication, and drive out bad dogs A mature and experienced professional marketing expert has just arrived The first thing is not to yell that this can't be done It needs to change That's exactly what Ren Zhengfei once said A novice who hasn't talked about strategy with me for two months must be killed Instead, we should pick up our own dog beating stick, go up and down, inside and outside, and explore enough The current situation of the boss and the formation of key issues focus on which people and departments, who should be united, who should be adjusted, who should be expelled, which one or two places should be chosen as the starting point, and how strong, there must be a process of brewing and deconstruction The context of the enterprise has been mastered, the number of people's aspirations is accurate, and the trend is controlled and the line is endless With the exploration of dog beating stick, we have to have a set of stick techniques The theory is very complex, and the practice is straightforward It's just BtoB, BtoC There are two factors that can make the marketing game fly: one is practical strategic planning; the other is capable and loyal subordinates Strategic planning tests command and actual combat Rush up and put the satellite That's fooling the boss into killing himself A good planning principle is that the data is based on the data, and the steps are based on the data (CAI Qijun) The origin and development of the data, the stage objectives of the strategy have clear marketing logic inference, with the support of resource strategy, responsibility assessment, rewards and punishments incentive It's not a matter of seeking fish from trees It's rootless growth Compared with the past, we can see that there are rules and regulations and new highlights, which is the advantage of the grafter (CAI Qijun) I've seen some strategic planning, either purely to please the boss, the high goal ladder can't be reached, or it's a long talk Planners seem to be doing graduation thesis defense, and when the excitement period is over, they will be put on the shelf, and the developers and executors don't take it seriously After the strategic planning, it is the practical implementation of the subordinates Many of the high-level marketing cadres die not in the hands of the boss, but in the hands of the subordinates I believe that many of them feel the same way You want to take the old team to the right place This shock is too risky Besides, the boss will not accept such a big personnel shock Use the old team, and worry about them wearing new shoes to go the old way or the opposite way The way to do it is to set an example and supervise frequently Bring out a model market by yourself, the power of model is endless, the effect of head sheep Then we should strengthen the inspection and evaluation of new practices, so as to form an open and fair deterrent force, and the team shape and spirit will be easy to manage So, what's the fear of split? 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The post-90s' marketing communication logic home of coatings focuses on the news and information of coatings, diatom mud, paint coatings, coating technology, fire-resistant coatings and coatings, diatom mud, paint coatings, coating technology, decoration knowledge and decoration effect map of fire-resistant coatings,