Marketing: are you in online marketing? Is your website perfect?

Core tip: now there are more and more enterprises that do network marketing Most of them have official websites and are carrying out network promotion through various channels In general, network traffic is introduced into websites and then transformed into these traffic Simply speaking, the process is to vigorously promote the network, then introduce the traffic into the website, users enter the website to browse the page, and then consult and buy The main transformation process of browsing, consulting and buying takes place in the enterprise website, which is the most important place to sell things However, many enterprises now pay all their attention to push, blog, post bar, forum and pay Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: now there are more and more enterprises doing network marketing Most of them have official websites and are carrying out various channels of network promotion And network traffic is generally introduced into the website, and then to convert these traffic Simply speaking, the process is to vigorously promote the network, then introduce the traffic into the website, users enter the website to browse the page, and then consult and buy The main transformation process of browsing, consulting and buying takes place in the enterprise website, which is the most important place to sell things However, many enterprises now pay all their attention to push, blog, post bar, forum, paid advertisement, soft article, email, QQ group, wechat micro blog, video and so on are all used, and more and more attention is paid to, the budget of various payment channels is also given more and more, a mind to bring users to their own website This is not wrong, but it often ignores the construction of the website itself The transformation depends on the website No matter how well the promotion is done outside, users still get the website to complete the final marketing So if the website itself is not good, the whole network marketing effect of the enterprise will be greatly reduced I have seen an enterprise selling communication hardware before, which mainly relies on e-marketing and online marketing Online marketing is dominant The transformation of the enterprise's network traffic also basically takes place on the official website, without Taobao, micro e-commerce, B2B platform direct sales and so on Whether it's natural flow of search engine, paid flow, post, blog forum, B2B shop, online advertisement, link, or wechat micro blog, it's to introduce these network flows to the official website - browsing - Consulting - purchasing, and complete the transformation However, the problem has come The official website of this enterprise was made ten years ago It is very old, full of holes, and the overall structure and layout are very chaotic It has never been revised What's fatal is that there is a problem in the editing background program of the website If you want to update and change it, you can only upload and download it through FTP, but it's just such a piece of junk They just don't change it, rather increase the network marketing budget, Prefer to continue to strengthen the promotion and increase human and financial resources As far as I know, what we spend on search engine alone is Baidu 8000360 / month, 3000 / month, which is 11000 However, the effect is not good, the flow is still there, but the website consultation is too little, and the jump rate is high, and the stay time is short They say it's better that the average number of pages visited is not bad, but I threw cold water on it: it's just that other people can't find what they want! The money is spent, but the effect is greatly reduced 11000, it's enough to be a website If we don't solve this problem, we will spend a lot of money In fact, it's the same with offline physical store marketing No matter how well the flyer is distributed or how well the advertisement is played, the decoration, service, product and packaging of the physical store should keep up with each other It's bullshit if people can't stay In the same way, a website is equivalent to an online face Enterprises want users to come to the website to promote, but do you make money when users come? It's far from there, and you need to do a good job in website structure, user experience, product content, product introduction, technical support, etc so that you can keep users and complete sales All in all, it is worth affirming that enterprises do network marketing, promote and obtain traffic from all channels But what we want is network marketing, not only network promotion, but also the enterprise official website as the main platform of marketing itself can not be ignored To build a website with good user experience and good website operation does not need much money, and it is once and for all, so that users from all directions can be better transformed and improve the effect of enterprise network marketing Similarly, if the transformation platform of the enterprise's online marketing is Taobao or online goods, attention should also be paid to the construction of these platforms So enterprises do network marketing, not a strong extrapolation, ignoring the site itself Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,