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    Home > Coatings News > Paints and Coatings Market > Marketing: big data -- the sharp tool of paint marketing

    Marketing: big data -- the sharp tool of paint marketing

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: Recently, the International Conference on "big data and official statistics" jointly sponsored by the National Bureau of statistics of China and the United Nations Statistics Department opened in Beijing on October 28 The convening of this conference has a positive role in promoting the development of big data and building a statistical platform Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint House News: Recently, the International Conference on "big data and official statistics" jointly sponsored by the National Bureau of statistics of China and the United Nations Statistics Department opened in Beijing on October 28 The convening of this conference has a positive role in promoting the development of big data and building a statistical platform In recent years, the word "big data" has become popular in the global network The term "big data" was first proposed in the 2011 MGI Research Report "big data: the next new area of innovation, competition and productivity" The report looks at the state of digital data and documents, as well as the potential value that processing them can unlock Big data means that through massive data analysis, we can reflect on the past, adjust the current situation and plan for the future The main function of big data mode is to avoid risks, adjust dynamically and monitor in real time At present, the sales mode of domestic coating industry is still in the primary state of relying solely on business personnel for engineering public relations and store sales In the fierce market competition, such an old model is undoubtedly a little inadequate; especially in the coating industry transformation and upgrading calls are increasingly high today, relying on the survival of the traditional model has begun to appear laborious A new sales model is on the way Under the current situation, the big data model may become a new way for private companies to further develop The significance of big data model lies in exploring the real needs of consumers through social media, mining the creativity of employees and the public in big data, and promoting the evolution of enterprise decision-making process from passive to predictive The era of big data does not lie in mastering huge data information, but in specialized processing of these meaningful data In other words, big data can provide coating companies with not only cold data, but also information such as market trend and consumption trend predicted by the data For the coating enterprises, the consumer behavior and consumption habits largely influence the R & D direction and marketing strategy of the coating products, and the understanding of the consumers of the coating enterprises comes from the analysis of the "big data" of the consumers In essence, big data marketing is the ultimate performance of returning to consumers and taking consumers as the base Big data can help paint companies to achieve differentiated product production and marketing In fact, in the era of big data under the background of Internet, the core competitiveness of enterprises will also come from big data in the future Only by mastering big data can we truly and timely grasp the core needs of consumers and snowball trends, so as to carry out personalized accurate marketing Users' mobile phones, addresses, web pages they browse, what products they buy, what they pay for, and who they share with These data are conducive to the prediction and decision-making of coating enterprises When the key of big data is data mining, effective data mining can produce high-quality information prediction Therefore, the paint industry must build its own big data platform Through the establishment of big data platform, close to consumers Collect and analyze consumers' information and preferences, make point-to-point sales, and analyze consumer demand to develop new products It can be said that big data really makes consumers an important part of the whole sales process, not just the end of sales In this rapidly changing information age, for coating enterprises, with big data, they not only have these seemingly static, isolated, no reference information data, but also have a sharp tool for coating marketing Paint enterprises should make good use of big data to provide data support for the development of their own companies Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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