Marketing: boss of paint company, you should not sleep well

Core tip: in this society with strong business atmosphere and fierce competition, it is extremely difficult to live a moist and free life Among the many entrepreneurs I know, they didn't accomplish their business by shuttling through food and wine, golf and luxury all day long, as described in the movies and TV plays In fact, their life is much harder than that of ordinary people Basically, they work more than 12 hours a day They seldom have the opportunity to enjoy the rich people's inborn nature that we imagine This also proves a person's success Only when he has suffered all kinds of hardships can he become a man Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: in this business atmosphere rich, competitive society, to live a moist, free and easy is extremely difficult Among the many entrepreneurs I know, they didn't accomplish their business by shuttling through food and wine, golf and luxury all day long, as described in the movies and TV plays In fact, their life is much harder than that of ordinary people Basically, they work more than 12 hours a day They seldom have the opportunity to enjoy the rich people's inborn nature that we imagine This also proves a person's success Only through hard work can one become a human being Of course, due to various reasons, there are some business owners who do too much and play too much I think that a boss with such personality will not have a long career, which will come true in some people sooner or later In the information age, everyone's ideas are changing What we are facing is challenges and opportunities What we give up is waiting and waiting Now, the severe reality, the fierce competition let us integrate into the global economic integration, how should we deal with it? Zhang Ruimin, CEO of Haier, spent every day in "trembling and walking on thin ice"; Ren Zhengfei, the boss of Huawei Shenzhen, always reflected on the business operation behavior of the enterprise According to him, the annual sales volume of more than 100 billion yuan is nothing: "in the past 20 years, I have been thinking about failure every day, ignoring success, without any sense of honor or pride, but only a sense of crisis Maybe that's how it survived Coincidentally, Zhu Xianggui, President of Sunda group, as the leader of the world's largest individual leather shoes manufacturing enterprise, in the face of the enterprise's grand goal, he wrote: "always ask yourself, who am I?"? And he prepared two basins of water for himself: a basin of cold water for washing his hair, and a basin of hot water for washing his feet Wash your hair in cold water, keep your head clear all the time, and go forward without hesitation; wash your feet in hot water, so that you can always keep the motivation of learning, the passion of entrepreneurship and the confidence to achieve your goals Remember that nth = "4" W: St = "on" year = "2000" > on April 30, 2000, the Washington Post reported in an article entitled "Chinese enterprises compete for international brands": "whether China can succeed in the global economy depends to some extent on whether its enterprises can create recognized and loved brands." In the 1960s and 1970s, Toshiba, Sony, Toyota and Kawasaki companies in Japan did it; in the 1980s, Hyundai and Samsung companies in South Korea succeeded Now, for Chinese entrepreneurs who have been branding their products with other companies for more than a decade, it's up to them Yes, it's time for China to rise However, it's undeniable that our domestic enterprises are still facing more crises We are far from being able to raise our eyebrows The competition rules of global economic integration don't allow us to stop and gasp, let alone embed ourselves in the picture frame of memory, and shape the past glory into its permanent charm, which is stupid The president of IBM once said that long-term success is only possible when we are afraid Don't look back proudly on the strategies we have achieved, but see what will lead to our future downfall In a recent speech in Shanghai, he Yifu, the former president of the eight hundred partners group, once told the Chinese enterprises who didn't understand the rules of globalization with the attitude of a passer-by in allusion to the failure of eight hundred partners several years ago If they can't wake up in time, they may repeat the mistakes of eight hundred partners At present, market competition has made enterprises and products develop from low-level price competition, quality competition to service competition, and the final result is brand competition If we say that brand enterprises are thinking of danger in safety and dancing with wolves, then should other enterprises work hard and rise up? For those enterprises that are satisfied with competing in the domestic market, fighting with each other, fighting with each other and fighting with each other, let's take a look at the words of Zhu Xianggui, President of Sunda group: "just squatting in the domestic market, shouting for integration, and being an international competitive customer, never creating a world famous brand" At present, the demand-oriented market with consumers as the main body is replacing the product-oriented and sales-oriented market Due to the diversified demand of consumers, the business behavior of enterprises should be adjusted accordingly, improved in catering, and innovated in changing The Sun Tzu, Xu Shi, said: the war is unchangeable, the water is impermanent, and the one who can win because of the change of the enemy is called the God In some cases, the marketing mode that used to rely on a single hype has been increasingly challenged by the market and questioned by consumers - global brand network The trend of this landslide has not changed in the past few years In the face of such a complex and severe situation, if many old famous enterprises that have been popular in the past no longer think of danger in safety, they will be faced with ruthless elimination Therefore, they have taken action in order to change their business philosophy and open up the market for self-help At present, we should realize clearly that, in the face of the menace of transnational groups, we have no reason to be silent; as leaders of enterprises, there is no chance to be satisfied with the glory and pride we once had President Theodore Roosevelt said that only through hard work and painstaking efforts, with perseverance and firm confidence, can we achieve better things For the future, everything starts from now As the best-selling book "who moved my cheese" wrote a few years ago, are we doing "sniffing" and "rushing" to deal with changes in a timely manner, or are we satisfied with the "hum" of waiting, ignoring changes and waiting for nothing? At least, we should also be alert in a timely manner to prove our "haw" by action In the waiting gap of the Capital International Airport, I once saw a professor of Renmin University of China wrote "Heaven rewards the diligent" In my opinion, the article embodies a simple philosophy that only by combining struggle and pursuit can we truly manage our life and achieve our own No matter the bustle of the society, the swagger of the traffic or the temptation of the handsome men and beautiful women, facing the cruelty of the competition and the danger of the market, if the enterprise does not have the sober strategy, the calm planning and the firm implementation, sooner or later it will be swallowed alive by its rivals If the competition in the business world used to be that big fish ate small fish, Zhang Ruimin pointed out a few years ago that it should be the era of fast fish eating slow fish Since Gome merged Yongle, Suning group president sun Weimin even lamented that now it is really the era of big fish eating big fish Why is Huawei successful? Huawei's success comes from the common efforts of Huawei people, the work of Huawei people, and the consistent and devout treatment of customers There are almost no holidays for Huawei's senior cadres They can't shut down the machine for 24 hours and deal with possible problems at any time In the past, when R & D personnel were tired, they slept on cushions, woke up and then worked In one year, sales and service personnel ran 500 counties, carrying machines, projectors and luggage, and constantly trudged on remote roads Why is America so powerful? In fact, the quality of life of Americans today also comes from the hard work of the past In "the silicon valley that never sleeps", there is a vivid description of the people in Silicon Valley in those days: on a bright day, it's hard to see someone hanging out or going to bed before midnight These programmers, software developers, entrepreneurs and project managers adhere to the belief that "if you fall asleep, you will fail" With the help of a large cup of coffee, they will sit in front of the screen that emits the harmonious light and work until four or five o'clock in the morning, sometimes even six o'clock in the morning, instead of lying comfortably in bed, not caring about the cold and occasional nonsense And the danger of driving home drowsily, which is the price of participating in the transcendence of lost international markets Success always comes at a price Especially as an entrepreneur, from focusing on product marketing in the past to now, the market environment forces you to start brand marketing The difficulty and long process as well as the sweetness, bitterness and bitterness in it are not what ordinary people can realize But if you don't do so, the rational consumers cultivated by the increasingly mature market will not give you more time to practice slowly Similarly, covetous opponents are eager to replace you as soon as possible Larry light, an American marketing expert, once said in analyzing the marketing trend in the 21st century: "the future marketing will be the brand war - the competition between brands for the long and the short At present, the problem of Chinese enterprises is the lack of well-known brands to compete with multinational companies "If you fall asleep, you will fail!" The key point is that a lot of "beating the chest and kicking the foot" lessons are just the real notes in this regard, which also brings alertness and hints to the enterprises still in the process of numbness and wait-and-see Jack Welch, the former CEO of General Electric, once told his employees: "the company can't guarantee your work, only customers can!" When talking about his daily suffering, Morita summed up the following sentence: I am not serving the market, but creating the market, so the environment and pressure forced him to work hard Objective examination of today's unpredictable market, the mass market is breaking down into smaller and more segments, each segment has its very special taste and demand, so we need more targeted marketing Recently, the general manager of marketing center of zhanchen paint group put forward a way of coexistence of professional manager and boss in a forum speech He thought "boss is a kind of person who can sleep but can't sleep, while professional manager is a kind of person who can sleep but can't sleep." If Chinese enterprises want to go to the international market and face the global competition, they can only further meet the needs of consumers and improve the value of products