Marketing: build "wolf marketing team" to gather positive energy

Core tip: editor's note: British zoologist Ellis said: "of all mammals, the most emotional is the wolf; the most resilient is the wolf; the most successful is the wolf." For an enterprise, if it wants to become bigger and stronger, it must have an excellent "wolf team" and become the "leader" and "operator" of the enterprise's future direction Since Huawei first built wolf culture and achieved rapid development in China, it has Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint House News: editor's note: British zoologist Ellis said: "of all mammals, the most emotional is the wolf; the most resilient is the wolf; the most successful is the wolf." For an enterprise, if it wants to become bigger and stronger, it must have an excellent "wolf team" and become the "leader" and "operator" of the enterprise's future direction Since Huawei first built wolf culture in China to achieve rapid development, the attention of domestic enterprises to wolf culture and wolf spirit has never cooled down, because "Tongxin mountain becomes jade, making concerted efforts to turn gold" and "wolf team" have a huge impact on the growth of enterprises After more than 20 years of rapid development, China's coating industry has developed from simple and extensive product competition to high-quality talent competition In today's "marketing oriented" era, in the face of fierce market competition, how to create and maintain a strong market competitive advantage? In the final analysis, it is necessary to build a strong marketing team, because people are everything, what kind of people have what kind of results! In January 2013, in Wuhan, Hubei Province, the elite teams of Zhongshan Ali master Chemical Co., Ltd., Guangdong Hongchang Chemical Co., Ltd., Zhongshan Lingjun coating Co., Ltd., badshi Henan Branch, Tu yingtianxia, the second starting line design and other companies gathered in Wuhan to participate in the 2-day "mccc1-10 enterprise coach technology Elite Course" training Among the participants, some were They are workshop production personnel, accounting personnel, marketing personnel, distributors, etc., as well as enterprise marketing directors, department managers, etc According to Liu Fang, director of decoration paint business department of Guangdong Hongchang Chemical Co., Ltd., "a few years ago, I was sent to Wuhan by the company to participate in the elite training of mccc enterprises, which has played a very important role in my whole life and made me realize my personal value and the role of the team in the enterprise Therefore, I hope that my employees and the employees of brother enterprises can also participate in this training to cultivate their team awareness and grow together with the enterprise " In the two-day closed course training, the participants were divided into six groups, with the theme of building a "wolf team" Through a series of experiential learning, such as tutor teaching, classroom discussion, case analysis, game interaction, brainstorming, and spiritual communication, the significance of the team, the team spirit of the wolf, and the spirit of the sword through which they experienced trust and negativity How the six values of responsibility, choice, commitment, care and win-win play a huge role in the enterprise team At the same time, in the inward exploration of curriculum experience, I found my own advantages and disadvantages and blind spots in my personality, and knew how to shape a correct and positive attitude of sunshine in life and work to achieve the goal In the training course of team cooperation, experience the common goal of the team through game interaction - win! What's more, participants know how to create win in the team - win life! Win the market! Win customers! Finally achieve the goal of win-win: win-win between enterprises and employees, win-win between brand and market Master Ali: to establish an enterprise training system, master Ali has always been committed to the cultivation of high-quality and high skilled talents as an important factor in the development of enterprises At present, master Ali chemical has reached a certain scale of development, and talent training is particularly critical It is understood that in 2013, master Ali will establish a more complete enterprise training system Only from February 19 to 28, master Ali launched a 10-day spring charging plan for employees, covering product technology, marketing skills, construction skills, business negotiation, time management and other courses In addition, he hired famous domestic high-performance teams to refine experts and introduce them“ The training course of "enterprise coach technology elite course" aims to create a wolf like team with team centripetal force, cohesion, passion, dare to challenge, keep forging ahead, passion, love, responsibility and pay by providing professional and comprehensive training for every employee of the company Hongchang chemical industry: "lacquer Kung Fu culture" has been upgraded for 20 years, which is a new starting point for Hongchang chemical industry Twenty years ago, Hongchang chemical developed from a small workshop like factory into a famous star enterprise of science and technology innovation in China, known as the "No.1 brand of Chinese paint science and technology"; twenty years later, now Hongchang chemical "Tu" has changed its thinking and started its second business at a new starting point At present, Hongchang chemical is actively distributing the market Chen Haowei, chairman of Hongchang chemical industry, said: "Hongchang has worked hard and steadily in the development process of 20 years After years of precipitation, although it has not shown its edge, it has accumulated a deep foundation of development Today, Hongchang is ready to take off, and it is striving to rush the paint market with the spirit of" Kung Fu "in China Hongchang chemical will focus on market construction in the future, and will continue to make market layout and gradually expand the market on the basis of Hongchang chemical for 20 years At the same time, Hongchang chemical will take a more effective talent strategy and brand strategy to further promote the reserve of talents, enhance the brand, and make Hongchang brand a new look, and create the next golden 20 years " Zhuang Dianqi: it is understood that the annual sales of Zhuang Dianqi has reached 150% growth rate Through talent strategy, team building, brand promotion and corporate culture construction, Zhuang Dianqi has tasted the sweetness of the new market According to the relevant person in charge of Zhuangdian paint production center, due to the substantial increase of orders at the end of the year, all the employees in the production workshop have returned to their posts, and the production line will usher in a busy scene When talking about talent strategy, Lin Jun, chairman of Lingjun coatings, hopes that through training, the majority of employees should learn the advantages of wolf like self-confidence, self-improvement, passion, unity, tenacity, responsibility, dedication, etc., and then establish a strong mentality, dare to face the competition, actively participate in the competition, with unprecedented unity of cohesion, with the most efficient marketing execution, actively develop customers for Customers improve the best quality service, impress customers with sincerity, so that competitors can not surpass in any aspect, which is not only the essence of marketing, but also the essence of wolf spirit at present Henan badshi: the goal of doubling the market is for the strong to survive and the winner to be the king Who can adhere to the brand personality and be enterprising will have the chance to become the king finally As for bards, the most important key to success in the enterprise is talents Bards in Henan Province has been committed to wolf team training and participated in many vocational training In the tide of competition in the paint industry, I hope we still wear swimsuits when we really stand up Tu yingtianxia: media people and marketers fight side by side The disconnection between media people and first-line marketing is not a matter of two days If we don't go deep into the market, where are we qualified to gossip? Tu Ying's team is still very young and needs to be recharged constantly Only by fighting with the enterprise's marketing personnel and sinking into the market, can it better advise the enterprise and come up with effective promotion solutions Training is endless, we are always on the way! Six values that management consulting can bring to coating enterprises: new media marketing status and solutions; similar information; blue ocean campaign or re "opening" of coating e-commerce; what are the new ways to play in the "double 11" home e-commerce decisive battle? • is the life of paint dealers forced to persist or to leave? How to build the development and distribution channels for paint agents? China's paint companies and paint agents face many problems How does Master Ali "activate" the art paint market in a short time? Why should paint agents attach importance to the support of manufacturers? • is it really good to open a shop in the community? Will consumers accept it? • the more Gabrielle does, the more she gets angry! Dorothy is still in May Day! This is Nao This Tu enterprise is married to "Yanxing Ganlu"! Is it true? Home of coatings focuses on coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,