Marketing: can't paint enterprises develop? That's why

Core tip: since the shuffle of paint industry in recent years, no matter well-known paint enterprises or small and medium-sized paint enterprises, there are not a few that close down, why do they close down? Many people make complaints about the bad environment of today's society But the author thinks the main reason is to ask ourselves what problems have been found in the enterprise Based on years of industry experience, the author concludes that there are several reasons why companies can't do it: first, they are not clear-cut in positioning, they can only imitate and don't understand innovation Due to the low threshold for the paint enterprises to enter the industry, many bosses see that the industry has made money, and they will open one and hire several Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: since the recent reshuffle of the coating industry, no matter the famous coating enterprises or small and medium-sized coating enterprises, there are not a few that close down Why do they close down? Many people make complaints about the bad environment of today's society But the author thinks the main reason is to ask ourselves what problems have been found in the enterprise Based on years of industry experience, the author concludes that there are several reasons why companies can't do it: first, they are not clear-cut in positioning, they can only imitate and don't understand innovation Due to the low threshold of entering the paint industry, many bosses saw that the industry made money, and they started their own business, hired a few people to start the construction of the factory As a result, there was no core technology, and almost all of them copied others Such products had no characteristics and no market, and as time went by, the enterprise closed down due to chaos Second, family members' transitional participation, whether in procurement, finance or administration, is more or less participated by family members, and then they are involved in things without understanding, pretending to understand, even blaming some external employees, and then they are brain drain It's not that we can't use family members The key is that family members must do their own work well first, and they should not interfere with other departments The most important thing for enterprises is to unite as one to do a good job Third, the phenomenon of the system's virtual existence is common in the small and medium-sized enterprises in the paint industry The system is like a pile of paper, which is put there to see, rather than strictly implement Some enterprises also have different people's different treatment, which makes employees complain, which will cause management confusion over time System, standard, specification, requirement and assessment are the basis of an enterprise's operation If they can't do the most fundamental, then there will be greater operational risk in the enterprise In the operation and management of each enterprise, there will be loopholes in the management The assessment of system and standard requirements is the most fundamental tool for inspection As an enterprise, these things are all virtual How can an enterprise not go bankrupt? Fourth, marketing short-sighted marketing is a necessary work for every paint enterprise, only marketing out of the enterprise can survive Many small and medium-sized coating enterprises in the development of marketing objectives for the immediate interests of blind development Some enterprises will change to do activities in different ways if their benefits are not good At first, they may still be effective, but in the end, there may be some activities that are not enough to attract consumers Customers are still the original ones, and even fewer and fewer That is to say, they will "die" themselves! From the above four aspects, we can understand why so many companies are closed Nowadays, affected by the environment, the coating enterprises will be even worse If the enterprises do not work hard, there will be only one outcome Key words: paint enterprise, paint industry, three trees engineering paint, once again won the bid of top 100 real estate Yurun real estate group strategic cooperative paint marketing: your paint is too expensive! What role does logistics play behind the rising price of coatings? The latest development of coating industry on March 7 Chen Qinghua: develop environmental friendly waterborne coating industry to promote comprehensive management of haze Why can't 80% of coating enterprises do well in wechat marketing? • multiple pressure, tight market! How not to carry out "oil to water" enterprises? 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