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    Home > Coatings News > Paints and Coatings Market > Marketing: can't paint enterprises develop? That's why

    Marketing: can't paint enterprises develop? That's why

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: since the shuffle of paint industry in recent years, no matter well-known paint enterprises or small and medium-sized paint enterprises, there are not a few that close down, why do they close down? Many people make complaints about the bad environment of today's society

    But the author thinks the main reason is to ask ourselves what problems have been found in the enterprise

    Based on years of industry experience, the author concludes that there are several reasons why companies can't do it: first, they are not clear-cut in positioning, they can only imitate and don't understand innovation Due to the low threshold for the paint enterprises to enter the industry, many bosses see that the industry has made money, and they will open one and hire several Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint

    In fact, there is no ugly color in the wall paint, only the disharmonious color matching

    The use of wall color contains the knowledge of health

    Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health

    Grasp the basic principles of wall color and paint a colorful space

    1、 Wall paint color selection notice 1

    Light color is generally used for the top surface

    Light colors make people feel light, dark colors make people feel heavy

    Usually, the treatment of rooms is from top to bottom, from shallow to deep

    For example, the ceiling and walls of rooms are white and Home of coatings news: since the recent reshuffle of the coating industry, no matter the famous coating enterprises or small and medium-sized coating enterprises, there are not a few that close down

    Why do they close down? Many people make complaints about the bad environment of today's society

    But the author thinks the main reason is to ask ourselves what problems have been found in the enterprise

    Based on years of industry experience, the author concludes that there are several reasons why companies can't do it: first, they are not clear-cut in positioning, they can only imitate and don't understand innovation Due to the low threshold of entering the paint industry, many bosses saw that the industry made money, and they started their own business, hired a few people to start the construction of the factory

    As a result, there was no core technology, and almost all of them copied others

    Such products had no characteristics and no market, and as time went by, the enterprise closed down due to chaos

    Second, family members' transitional participation, whether in procurement, finance or administration, is more or less participated by family members, and then they are involved in things without understanding, pretending to understand, even blaming some external employees, and then they are brain drain

    It's not that we can't use family members

    The key is that family members must do their own work well first, and they should not interfere with other departments

    The most important thing for enterprises is to unite as one to do a good job

    Third, the phenomenon of the system's virtual existence is common in the small and medium-sized enterprises in the paint industry

    The system is like a pile of paper, which is put there to see, rather than strictly implement

    Some enterprises also have different people's different treatment, which makes employees complain, which will cause management confusion over time

    System, standard, specification, requirement and assessment are the basis of an enterprise's operation

    If they can't do the most fundamental, then there will be greater operational risk in the enterprise

    In the operation and management of each enterprise, there will be loopholes in the management

    The assessment of system and standard requirements is the most fundamental tool for inspection As an enterprise, these things are all virtual

    How can an enterprise not go bankrupt? Fourth, marketing short-sighted marketing is a necessary work for every paint enterprise, only marketing out of the enterprise can survive

    Many small and medium-sized coating enterprises in the development of marketing objectives for the immediate interests of blind development

    Some enterprises will change to do activities in different ways if their benefits are not good

    At first, they may still be effective, but in the end, there may be some activities that are not enough to attract consumers

    Customers are still the original ones, and even fewer and fewer

    That is to say, they will "die" themselves! From the above four aspects, we can understand why so many companies are closed

    Nowadays, affected by the environment, the coating enterprises will be even worse

    If the enterprises do not work hard, there will be only one outcome

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    A list of paint industry information on March 6 Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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