Marketing: channel mode exploration: focusing on the mode of coating couple shop

Core tip: since the reform and opening up, many ordinary people who are eager to make a fortune have chosen this small business model Although the cost is small and the profit is thin, the risk is small, the customer source is stable, and the business is not worried In the eighties and nineties of the last century, there was a saying among the small boss groups: to open a small retail store is to open a small bank, which is not afraid of no money Now, this feeling has faded, and it is easier to hear the sigh of "business is difficult" from small bosses in the business field Large and powerful merchants in the retail market with various modern business methods Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: since the reform and opening up, how many ordinary people eager to make a fortune have chosen this small business model Although the cost is small and the profit is thin, the risk is small, the customer source is stable, and the business is not worried In the eighties and nineties of the last century, there was a saying among the small boss groups: to open a small retail store is to open a small bank, which is not afraid of no money Now, this feeling has faded, and it is easier to hear the sigh of "business is difficult" from small bosses in the business field With the development of modern business methods, the large and powerful merchants are attacking the retail market, and the business of small shops is becoming more and more difficult On the side of "big crocodile", it's hard for "little fish" to make a living and invest in a small business In the market competition with great disparity in strength, small shops as micro "economic cells" are hard to occupy a place Once "brilliant" husband and wife shop in the paint industry, usually has such a business form: the shop is very small, more than ten or even tens of square meters, several sets of paint samples, the door is also called "XX paint shop", most of the business licenses in the shop are "self-employed", beside which there is also a small sign - "selling home decoration paint", "green environmental protection" ”"," high quality and low price "and so on;" boss "usually runs orders outside, and the shop is generally watched by" boss's wife "or some relative This is what we usually call "husband and wife shop" In the early stage of the development of coating industry, the entry threshold is relatively low Most of the Chinese coating enterprises are started by the husband and wife shop After several hard efforts, they gradually form a scale The "husband and wife shop" once became a classic business model in China Husband and wife go to battle together Many husband and wife stores are basically two husband and wife They are both the boss and the employee One husband and wife use more than one person, and one man has more than one job, which saves a lot of operating costs In addition, both husband and wife know each other well, know each other, and don't cheat each other They run their own stores together, think about each other, work hard together, and have a very high enthusiasm Generally, they won't appear Contradictions in the distribution of interests The husband and wife shop started earlier, has a better store location, also has a rich local network, has a large number of customers, and plays an important role in the hearts of the public; if the product quality has a better guarantee, the technology and service have been improved, and the local strength is far higher than some foreign brands There are tens of thousands of Chinese paint brands, but there are only a handful of national brands Most of them are still regional brands, preferring to the local market At the same time, most of them are mainly in the middle and high-end market, which undoubtedly gives a development opportunity to many husband's stores in the blank market, which are mainly low price ones With the continuous growth of people's living standards, the demand for coating products is also increasing More consumers do not know the coating industry and foreign brands, so they adhere to the principle of "nearby" when purchasing coating products, or through the introduction of relatives and friends, which greatly promotes the development of husband and wife stores in the local area Over the years, "husband and wife shop" has been "on the table", but they are also comfortable with food and clothing, because no matter how the high-end paint Market shuffles, they can always find their own living space But with the gradual maturity of the market and the impact of the financial crisis in 2009, this situation began to change Today's coating industry has entered the era of branding and comprehensive competition, more and more enterprises feel unable to move forward, let alone the husband and wife shop which is still in operation Navigation of this article: (1) once "brilliant" husband and wife shop (2) current situation of husband and wife shop key words: paint marketing people buy nearly 4000 yuan of emulsion paint and paint the wall half a year later, two major factors affect your order of the same kind of information • focus: paint enterprises let dealers "fall in love" with your 5 major reasons • after the festival, usher in the peak season of paint marketing How can agents do a good job of sales promotion in peak season? Paint marketing: marketing is not a universal product, but more important Can't paint enterprises develop? The reason is that paint marketing: your paint is too expensive! Paint marketing: it's more important to be a market coating company and a consumer The general environment continues to be depressed The inventory pressure of the paint industry continues to increase Paint marketing: how to build the paint network? To help marketing? Coating marketing: coating companies must learn to "transpose" thinking when advertising The home of coatings is focused on coatings, diatom mud, paint coating, coating process, news information and coatings of fireproof coatings, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fireproof coatings,