Marketing chaos is endless, tea does not need "hype"

Advocating "shantou tea" and "special effect tea", popularizing "service tea" and "gift tea", exaggerating "investment tea" and "financial tea".
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During the spring tea market, the reporter found that the tea market was sold under various prestigious purposes.
Chaos emerges endlessly
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The quality of many teas is difficult to distinguish, and the price is chaotic.

In recent years, China's tea industry has developed rapidly and various demands have exploded
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In the fierce market competition, some businesses have taken a different approach and began to look for various selling points and gimmicks

The reason why there is room for speculation is that, first of all, there are many types of tea and its distinctive geographical features.
It is difficult to have a unified standard for how to judge a good cup of tea
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Secondly, the tea ceremony culture is widespread in daily life, and the influx of social capital has provided the soil for the "tea ceremony" to become a way of making money

When tea is no longer a general commodity, it has become too much art, collectibles, and investment goods that embody face and accumulate notes.
The harm it produces is not only to interfere with the healthy development of the market, but it may also conceal the risk of corruption and become a money scam
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It is worth mentioning that some teas have long been recognized as one of the rare and precious local products, and there are channels for private customization and special supply
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This kind of covert behavior transcends normal human relationships and easily encourages the enjoyment and luxury

In the past few years, the proposals of "no room for cooking" and "no cooking for wine" were repeatedly put forward.
From now on, tea is used for drinking, and it should be emphasized that tea is not used for "frying"
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If the tea industry wants to develop healthily, it must first return to its original aspirations and provide good products for the vast majority of consumers, instead of going to high prices and flickering

Fortunately, since the beginning of this year, some local tea circulation associations have launched initiatives to call on companies to consciously resist behaviors such as high-priced tea, excessive packaging, and exaggerated publicity
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Coupled with the joint efforts of agriculture, market supervision, and disciplinary committees, it is believed that in the future, the chaotic hype in the tea industry will be effectively curbed