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    Home > Coatings News > Paints and Coatings Market > Marketing: China's coating enterprises and coating agents face many problems

    Marketing: China's coating enterprises and coating agents face many problems

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: Although the domestic paint market demand is huge and the market prospect is promising, the objective analysis shows that there are still many problems and contradictions faced by China's paint enterprises and paint agents, and the situation is still quite severe Many brands in the market have become the "heart disease" of paint agents In the face of these "pain", paint agents can't find a "cure" method, and can only wait to be eliminated No matter which market you visit, the most complaints you hear from agents are & LD Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings news: Although the current domestic paint market demand is huge and the market prospect is promising, but the objective analysis shows that there are still many problems and contradictions faced by China's paint enterprises and paint agents, and the situation is still quite severe Many brands in the market have become the "heart disease" of paint agents In the face of these "pain", paint agents can't find a "cure" method, and can only wait to be eliminated No matter which market you visit, the most complaints you hear from agents are "bad business", "bad environment", "too many brands, too fierce competition" and "less and less profit" In fact, whether the business is good or not is relative The first is the real estate industry, which is obviously weak and tends to be rational under the economic crisis As the main dependent industry of real estate, coating industry is experiencing the most serious development obstacles since the 1990s Obviously, compared with the previous years, the continuous decline of real estate makes coating enterprises, coating brands and coating business go to a low point of development Secondly, brand and product There are tens of thousands of domestic coating enterprises, most of which are small in scale, high in cost, low in technology and lack of brand effect At the same time, insufficient protection of brand products, imperfect agency system, unreasonable product price, and nonstandard market management are also the crux of hindering the development of current coating industry The variety of products has also become a major "pain" In terms of home decoration market, as wall decoration materials, there are not only latex paint, but also art wallpaper, wallpaper, diatom mud, wall cloth and other materials The market share of cake is fixed, but many "carvers" are covetous for this cake In this case, "no enterprise or agent can live a better life." With the increasing market competition, there are many brands of coatings in the coating market, but there are few brands with real influence Most agents are in a state of mind of "relying on trees to enjoy the cool", competing to act as agents for big brands Now many coating shops in the same market are acting for the same brand In this case, how to solve all kinds of problems is what the second and third tier brand agents need to think about The county seat is a region with obvious personal relationship The county seat is not large but has many brands The consumers follow the trend seriously They only recognize the brand and human feelings, but actually know nothing about the products This makes many agents encounter the biggest problem when selling Because there are many small paint shops in the county, besides, when the second and third tier brands come to this small county, their popularity will not be improved for a while, so the owners have concerns about these second and third tier brands This shows the importance of "brand" The author thinks that "brand building" is not a vain boast, nor a fool behind the scenes; brand building is a long-term process that accumulates over time and cannot be carried out too quickly There are many ways to improve brand competitiveness, such as quality, innovation, service, and specialty At this time, someone will say, we all know that But I want to ask: how many people do it? In the increasingly fierce market competition in the paint industry, survival of the fittest has become inevitable, but the market has great potential and remains to be standardized In the future, the coating agent industry will be more standardized and diversified to meet the needs of different levels of consumers With the fierce market competition, each brand can only be based on the market if they find their own good field and play their own advantages Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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