Marketing: coating "cultural marketing" needs to be carried out around three levels

Core tips: an enterprise needs culture to support its long-term development; a brand needs culture to establish long-term resonance with consumers Paint enterprises want to get better development must take culture shaping as a key point in enterprise management The real culture needs the accumulation of time, the immersion of the enterprise, and the effective implementation inside and outside the enterprise, rather than some words hanging on the wall Cultural marketing is a combination of concepts Simply speaking, it is to use cultural force to carry out marketing It refers to the marketing concept formed by enterprise marketing personnel and relevant personnel under the influence of the core values of the enterprise Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: an enterprise needs culture to support its long-term development; a brand needs culture to establish long-term resonance with consumers Paint enterprises want to get better development must take culture shaping as a key point in enterprise management The real culture needs the accumulation of time, the immersion of the enterprise, and the effective implementation inside and outside the enterprise, rather than some words hanging on the wall Cultural marketing is a combination of concepts Simply speaking, it is a kind of marketing mode formed in the process of specific market operation by using cultural power to carry out marketing, which refers to the marketing concept and image formed by the marketing personnel and relevant personnel under the influence of the core values of the enterprise In order to make culture serve effectively, coating enterprises can start from three aspects: the first is the management level Coating enterprises should promote the "home" culture of modern enterprise management system, and promote the growth and development with partners through both commercial and emotional aspects, so as to achieve win-win results At the annual meeting of national distributors held every year, coating enterprises should serve as "home feast" for customers Second, at the level of brand, coating enterprises should not only focus on selling products, but also actively promote the advancement of social and cultural values, meet the consumer's demand for "life value" consumption, and promote the spread of more connotative, tasteful and positive life style and attitude in society Coating enterprises can spread these cultural contents through magazines, publicity materials, terminal stores, etc at the same time, they can also promote cultural communication by holding activities and setting up institutions In brand promotion, enterprises should not only pay attention to star endorsement and certificate of honor, "cultural brand" is also very important "Culture" can not bring direct and immediate commercial benefits to the enterprise quickly, but the coating enterprise can persist in doing it When the enterprise culture accumulates to a certain depth and is recognized by the consumers, the benefits are huge The cultural marketing of sankeshu is a classic case Hongjie, chairman of sankeshu, once said, "we are not selling paint, but culture!" The third is the product level The product level is also very important for cultural marketing Coating enterprises should meet the changing product and cultural needs of consumers through continuous innovation Innovation is the eternal theme of enterprise management To adapt to the changes of the times and environment, to find their own strategies and strategies, and to run the idea of innovation through the overall development and operation of the enterprise, will have a long-term future In addition to catering to the needs of consumers, coating enterprises should use new products to actively create and guide the cultural needs of consumers, and control more initiative in their own hands While widely propagating corporate culture, coating enterprises should extend to a deeper level, that is, the concept of decoration culture and home culture, and discuss the popular development of fashionable home life with consumers, so as to promote the development of corporate culture Five common deceptions in paint market don't go into marketing mistakes when building famous brand How can jade paint enterprises do a good job in marketing? • the younger consumption of jade paint market is an inevitable trend Jade paint marketing: wechat marketing of jade paint enterprises is the most important one for consumers How do dealers think of this year's "double 11"? What are the new ways to play in the "blue ocean" campaign of coating e-commerce or in the "breaking" campaign of "double 11" household e-commerce? • is the life of paint dealers forced to persist or to leave? How to build the development and distribution channels for paint agents? How do Chinese paint companies and paint agents face many problems? How does Master Ali "activate" the art paint market in a short time? Paint home is focused on news and coating of coating, diatom mud, paint coating, coating technology, fire-resistant coating materials, diatom mud, paint coating, coating technology, Decoration knowledge and effect drawing of fireproof coating,