Marketing: coating e-commerce needs to strengthen after-sales service

Core tip: with the development of Internet technology and the constant change of people's consumption concept, online shopping has gradually become popular In this trend, many coating enterprises also pay attention to the line With the advent of the double 11, many coating companies began to plan online promotions, trying to increase sales with the help of the double 11 However, the reality is often unsatisfactory, after-sales this only "blocker" still plagues the coating enterprise's e-commerce road! Many consumers said that online coating prices are much cheaper than those of physical stores, which makes them very attractive Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: with the development of Internet technology and the constant change of people's consumption concept, online shopping has gradually become popular In this trend, many coating enterprises also pay attention to the line With the advent of the double 11, many coating companies began to plan online promotions, trying to increase sales with the help of the double 11 However, the reality is often unsatisfactory The "hindrance" of after-sales is still bothering the e-commerce road of coating enterprises! Many consumers say that online coating prices are much cheaper than those of physical stores, which makes them very excited But many online coatings do not provide users with color matching, plus almost no painting package, some even to the logistics point In this way, consumers not only need to pick up the goods themselves, but also find painters, which is too troublesome Finally, I have to go to the physical store to pay directly in one step Thus, after-sales service has become an important factor restricting the development of coating e-commerce As the saying goes, if there is demand, there is business opportunity With the popularity of online shopping, smart businesses will not let go of this opportunity to make money It is reported that in some places, companies have begun to test the paint contracted by the public online To solve the "hindrance" of after-sales, online shopping for building materials will enter the homes of ordinary people "Because of the company's operation, our biggest advantage is after-sales service As long as the loss is caused by color matching and painting, we will compensate At the same time, after-sales service will be implemented " A company told reporters In fact, this means that consumers pay directly for building materials in online stores Then the home installation company will help pick up the goods from the pick-up point, then install them on site, and provide after-sales service, so that customers can get the service of the physical store at the price of online shopping So it seems that the "installation and after-sales" problem in the process of coating e-commerce can not help restricting the development of the enterprise's e-commerce, but also spawned a group of home decoration companies to "rush to eat" with the coating enterprises, and the coating enterprises with low profit space are suffering Therefore, it is necessary for coating enterprises to strengthen the after-sales and installation services for the development of e-commerce, in order to solve consumers' worries about online purchase of coating, and then to crack down on the "rush to eat" behavior of those home decoration companies It not only enables consumers to enjoy one-step online shopping service, but also improves the brand awareness and reputation of the enterprise In this way, paint enterprises are worth owning! Paint home is focused on the news and coating of coating, diatom mud, paint coating, coating process, fireproof coating, diatom mud, paint coating, coating process, Decoration knowledge and effect drawing of fireproof coating,