Marketing: coating enterprise: the first chance for network marketing to win the competition

Core tip: with the rapid development of the Internet, getting information from the Internet has become a choice for more and more people Coating industry is no exception Before purchasing, consumers will first search and compare on the Internet, and then primary select brands, so as to enter the subsequent understanding of the purchase process In addition, when consumers purchase coating products, they will also investigate through online word-of-mouth, and then choose All of these show that coating enterprises will have great potential for network marketing The vast profit growth point attracts many businesses to flow into the network, along with consumers, agents Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint Home News: with the rapid development of the Internet, getting information from the Internet has become a choice for more and more people Coating industry is no exception Before purchasing, consumers will first search and compare on the Internet, and then primary select brands, so as to enter the subsequent understanding of the purchase process In addition, when consumers purchase coating products, they will also investigate through online word-of-mouth, and then choose All of these show that coating enterprises will have great potential for network marketing A broad profit growth point attracts many businesses to flow into the network With consumers, agents and dealers getting used to understanding coatings and comparing prices on the Internet, and the proper application of online marketing of coating products, it will help enterprises quickly improve their popularity, reputation and even sales volume For the coating industry which has been using the traditional way of marketing, how to make good use of network marketing and find accurate target customers has become a problem that enterprises must face With the fierce competition in the paint market, the traditional marketing methods can not meet the development needs of dealers, and the network seems to be a new growth point for the paint sales The interaction between coating enterprises and dealers is becoming more and more frequent, so the new way of network marketing is imperative It will cause a new marketing revolution in the industry Whoever can take advantage of network marketing first will win the first chance in the competition To make a network promotion plan, first of all, it depends on the different marketing strategies of enterprises, and the network promotion plan made is also very different As a professional network marketing personnel, how to write an annual network promotion plan? Some people say that I will do promotion, but I will not, especially the annual promotion plan, which is more difficult In fact, the network promotion plan is a planning work, which requires a network marketing consultant talents The general promotion personnel are not good at writing How to do the annual plan of network promotion? First of all, it depends on the marketing strategy of the enterprise This network promotion plan serves the overall marketing goal The network marketing consultant should break down the budget and task of network promotion according to the marketing goal of 2013, and then see what kind of network promotion method can achieve the annual marketing goal efficiently and quickly The network promotion plan is different from the writing of articles The plan should be pragmatic, consider the feasibility and implementation difficulty, and do not need any gorgeous language What is needed is a simple, clear and executable plan This plan can successfully complete the annual marketing goal of the enterprise, and achieve the goal of sales promotion and brand promotion Brand building relies on public relations sales to promote strong advertising market promotion Generally speaking, advertising and public relations are the ways of network promotion Generally speaking, network promotion methods are network public relations and network advertising If we want to promote brands, we have to plan more contents of network public relations If we want to obviously promote sales, we need the cooperation of network advertising Generally speaking, the enterprise takes into account the needs of brand and sales, public relations promotion has a long history, and advertising promotion is centralized in key periods How to coordinate the two should be based on the company's market work arrangement, industry characteristics, etc Generally speaking, the promotion plan does not include crisis public relations, but enterprises often encounter such situations in the promotion process It is suggested that the promotion plan should make a plan for crisis public relations, including the prevention of emergencies, response methods, specific person in charge, cost reservation, etc What are the ways of low-cost network marketing? First, event marketing Event marketing can be divided into borrowing and building Borrowing is a planning topic with the help of the existing social hot spots Building momentum is to find a topic to stir up The topic is closely related to our marketing enterprises and products We can find direct or indirect links between them, integrate the product or brand information of enterprises into the topic, and continuously spread, so as to promote the brand or a product of enterprises It is suitable for people, food and other products closely related to people's life, especially for stars The overall cost may be quite a lot, but it is a cost-effective way Second, viral marketing is to plan a virus source, which should be interesting and can arouse everyone's interest, and then arouse the mutual spread of netizens Because the spread process spreads like a virus, it is called viral marketing The virus source can be a video, a picture, an animation, a short article, a joke, an e-book, etc As long as it is spread in this form, it is called viral marketing In this way, the cost is mainly in the planning of the virus, and the promotion of the rest is enough Third, the above two ways of soft text marketing, I have senior planning talents in this field, which is indeed a low-cost marketing way, but in fact, there is no such talents in the enterprise, and the outsourcing planning fee has become the main cost The cost of soft text marketing is lower than the above two kinds, but the effect will not be as explosive as the above two kinds However, to build brand and reputation, enterprises need soft text marketing more The focus of soft text marketing is planning Good planning will also produce the effect of the above two kinds of marketing forms However, there are not many companies that can plan plans in the industry Xiaoma Zhitu marketing agency gathers many consultants to plan soft text marketing plans, event marketing and viral marketing plans for enterprises Fourth, blog marketing blog marketing is well understood Some people say it's out of date In fact, some celebrities and experts in the industry still have a large number of blog visits Moreover, many experts' comments will be reproduced as news by the media after they post their blogs, so that their communication effect will be unlimited enlarged If you have the ability and level to write articles, blog marketing will play a good role in promotion Fifth, forum Marketing Forum marketing is also a more popular way of promotion At first, it was a very low-cost way of promotion At present, it is very fierce to delete posts Forums are very strict in the review of post content As a result, although the cost is low now, the effect is far less than before It is recommended to choose the above promotion methods With the rapid development of the Internet, almost all the people "touch the net", using the Internet to spread rapidly and widely, which has no objection in the paint industry, has been widely recognized and valued However, when it comes to online sales, coating companies are still fragmented in terms of online marketing strategies, few of them are combative, with relatively small steps, insufficient strength and hesitation Although China has a relatively large Internet shopping group, compared with developed countries, the penetration rate of online shopping in China is relatively low, and there is still a huge development space and growth potential in the future In 2010, the proportion of online shopping users in South Korea and the United States was 64.3% and 66.0% respectively As of December 2011, the penetration rate of online shopping in China is only 37.8%; the growth of online shopping in China is far from the top, and there is still a lot of room for penetration The above figures show that China is now the age of the Internet The Internet is not only an important channel for information dissemination, but also a sales and shopping channel that can never be ignored For the older generation, the Internet is just a quick and convenient tool However, for the post-90s and post-00s, the significance of the Internet is far beyond that For the young generation growing up with the Internet, the Internet is not only a tool, but also their most important way of life The post-90s and post-00s will soon replace the Post-70s and post-80s and become the main force of coating consumption In this situation, trend, paint companies to give up online sales, is to give up the future In short, as long as we take the right attitude towards online sales, although conflicts are inevitable, we can always find effective solutions In the long run, any behavior of evading, rejecting and resisting is no different from chronic suicide Key words: the Ministry of paint sales and commerce, through eliminating regional blockade, breaking industry monopoly and other solutions, has built and managed the new paint dealer team with the same kind of information It has been working hard to build a comprehensive paint service provider for Nippon In the first half of 2016, China's import and export statistics of major paint varieties were conducted on August 3 BASF's paint sales fell by 4% in the first half of 2016 China's paint industry has entered a period of low-speed growth The global demand for paint is expected to reach 54.7 million tons by 2020 Paint marketing: the correct use of telemarketing, paint sales can still be "broken." Jiangsu Chenguang paint sales elite training will be kicked off! The leader of the coating industry changed hands ∥ March 11 the coating industry ∥ Xuanwei, the world's second largest coatings company, surpassed Akzo Nobel for the first time to live in the world ∥ exclusive report: Paint Market: black screen, lippon, cabaret, painters and other coatings home is focused on coatings, diatom mud, paint coating, paint technology, fire-resistant coatings news information and coatings, diatom mud, paint coating, paint technology Decoration knowledge and decoration renderings,