Marketing: coating enterprises: what "upper position"?

Core tip: compared with traditional marketing, online marketing has the following characteristics: more flexible and diverse marketing methods, more prominent importance of overall marketing strategy, higher added value of marketing service chain, clearer consumer identification, more scientific consumer insight, more effective consumer communication, more accurate monitoring of marketing effect, which can occur in terms of no business relationship with Internet media The realization of marketing service is the first choice of many small and medium-sized coating enterprises Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings: Compared with traditional marketing, network marketing has the following characteristics: more flexible and diverse marketing methods, more prominent importance of overall marketing strategy, higher added value of marketing service chain, clearer consumer identification, more scientific consumer insight, more effective consumer communication, more accurate marketing effect monitoring, which can be realized without business relationship with Internet media Marketing service is the first choice of many small and medium-sized coating enterprises But look carefully at the marketing system and marketing cases of some coating enterprise stations, and you will find that there is little effect Most of the money is too much to buy the effect, so as to avoid marketing In fact, sometimes ideas and actions can't determine the success or failure of things Marketing is useful, but paint companies can't put marketing ideas into practice After all, it's a waste of effort So how can paint companies borrow marketing positions instead of giving money to others? How can paint companies borrow network marketing positions? First of all, we should find out the weak points and disadvantages of paint companies' marketing The problem Throughout the domestic coating enterprise marketing, although very prosperous, we also attach great importance to, but the problem is also very sharp Now we often have three problems in marketing First, lack of competition awareness and lagging network marketing awareness, people generally think that I can do it, as for whether I can succeed or not, it's another matter, or it's profitable to do it, and it's not right to do it This decadent mentality directly leads to low success rate of marketing Second, the marketing channel does not care, often with random publicity channels, affect the normal promotion of the brand Third, due to the single means and excessive abuse of social media such as wechat and microblog, it is unable to implement effective programs according to the characteristics of the products, blindly following the hot spots, but lost itself in the broad marketing market Before carrying out marketing, coating enterprises should understand the effect they want, clarify the marketing purpose, and do not do idle work So we must have a very accurate positioning As long as the positioning is unique, consumers can search you out of the massive information on the Internet through search engines and establish business relations with you Positioning is the concretion of network marketing knowledge and the accuracy of positioning, which reflects the understanding of coating enterprise decision-makers to the industry, products and customers, and is also an important link to test the mastery of coating enterprise decision-makers to the essence of network marketing Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,